Female Founder World She Sold Her Startup to Lululemon for $500M. Here's What She's Building Next.
Mar 2, 2026
Brynn Putnam, founder and former CEO of Mirror who sold it to Lululemon and now leads Board, built consumer hardware and social gaming products at speed. She talks about validating bold product ideas with simple prototypes. She recounts launching and marketing a new category, navigating a major acquisition, and designing Board as shared, tactile play that drives organic growth.
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Board Reinvents Tabletop Play With Physical Pieces
- Board is a 24-inch tabletop touchscreen that recognizes unlimited fingers and physical game pieces to combine digital gameplay with tactile pieces.
- Pieces (knife, rocket) register location and trigger in-game actions so families play together around a table.
Say No And Obsess Over One To Three Things
- Focus ruthlessly on one to three things that matter and say no to distractions like partnerships or side products.
- Make every team member execute perfectly against those core priorities to reach your vision.
Execution Culture Beats Future Obsession
- Build a culture of excellent day-to-day execution and the 'score takes care of itself'; obsessing about future outcomes distracts teams.
- Leaders set tone by focusing on present operational excellence from receptionist to CEO.