Female Founder World

Halfdays, SET Active, Tower28, Dedcool, Facile—these brands all have one woman in common: Jhoanna Marissa. She’s the founder of Willa Creative, an agency creating brand-first social content and websites for culture-defining brands. On this episode of Female Founder World, Jasmine Garnsworthy sits down with Jhoanna to share how she built the go-to creative agency for founder-led brands, how to build a scalable ecommerce strategy, and how to create brand-first social content that will make your products unforgettable.On the show Jhoanna breaks down the new rules of e-commerce, like why a beautiful site is just table stakes, how to supercharge product pages for higher conversion, and why community and organic growth still beat paid ads for long-term success. She shares the tools top brands are using right now (like TYB, Tolstoy, Recharge, and more), the secrets to balancing aesthetics with performance across your digital marketing, and her advice for founders on when and how to work with an agency.Plus, Jhoanna opens up about the reality of building with a lean team, how to build a referral-based business, and the rituals that keep her grounded as a creative leader. LINKS & NOTES Get the Female Founder World resource roundup: https://femalefounderworld.beehiiv.com Become a Business Bestie subscriber: bestie.femalefounderworld.com Check out Willa Creative: https://willacreative.com Joanna’s recommended tools: Recharge for subscription; Shopify for website; TYB for community; Tolstoy for shoppable UGC video Learn more about your ad choices. Visit megaphone.fm/adchoices

On this episode of Female Founder World , Jasmine Garnsworthy sits down with Scout Brisson, CEO of De Soi, to chat about becoming the CEO of Katy Perry's fast-growing beverage business. Scout shares how De Soi went from scrappy beginnings to landing in over 7,500 retail doors all while keeping the team lean and the brand evolving.Scout walks through early missteps, the real tea on having a celeb co-founder (Katy Perry!) the power of manifesting big milestones, and why nimble packaging pivots matter on crowded shelves. She breaks down the realities of finding the right co-packer, navigating Amazon curveballs, and building a dream team based on drive and character. Plus, Scout offers candid advice on fundraising, and knowing when to iterate versus when to double down.LINKSGet the Female Founder World resource roundup ⁠⁠⁠https://femalefounderworld.beehiiv.com⁠⁠⁠Become a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Scout's business: ⁠⁠⁠https://drinkdesoi.com/Scout's recommended email tool: https://www.shortwave.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you build a women’s health brand that ships nationwide and sees one of its supplements consumed every single second, all in just five years? In this episode, Alex Taylor, co-founder of Perelel, joins Jasmine Garnsworthy on the Female Founder World show - she's sharing how Perelel launched with just $10,000 of scrappy marketing, bootstrapped through the pandemic, and went from two founders to a powerhouse team of nearly 40 employees.You’ll get the inside scoop on what it takes to launch with five SKUs (and the high-stakes minimum orders that went with them), how Perelel shipped to all 50 states within 30 days of launch, and why long-term influencer partnerships and community were the secret to earning trust - and exponential word-of-mouth growth. Alex breaks down the funding journey, from friends-and-family rounds to scaling operations, and shares honest advice for fellow founders navigating career leaps, financial pressure, and the realities of founding as a parent and primary breadwinner.LINKSGet the Female Founder World resource roundup ⁠⁠https://femalefounderworld.beehiiv.com⁠⁠Become a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Alex's business: ⁠⁠https://perelelhealth.com/Mercury is a fintech company, not an FDIC-insured bank.Discount Code: FEMALEFOUNDERWORLD for a 20% off discount for first-time customers at perelelhealth.com. This code will be live through the end of January.  Learn more about your ad choices. Visit megaphone.fm/adchoices

NYU Stern professor, bestselling author, and all-around business powerhouse Suzy Welch is joining Jasmine Garnsworthy on the Female Founder World podcast, and trust me, you’re going to want to hear this one. Suzy’s done it all: she’s reported for the Miami Herald, anchored on network TV, written multiple New York Times bestsellers, founded and sold a music tech startup, and now she’s shaking up the world of purpose-driven career discovery with Becoming You Labs.In this episode, Suzy gets real about her unconventional journey, from her “hippie" Portland childhood to Harvard, to building a career at the intersection of business, media, and tech. She opens up about founding in the midst of grief, what it’s really like to reinvent yourself, and the surprising questions everyone should ask to find their purpose (spoiler: it’s not as woo-woo as you think).We also dive into Suzy’s latest research on Gen Z’s values - why only 2% of them match what today’s hiring managers want, and what that means for founders hiring young talent. Suzy shares her honest take on balancing ambition and family (yes, you can do both!), her practical framework for reinvention, and why memoirs are her secret weapon for founder inspiration.Plus, she gets candid about surviving online haters, building a business that actually reflects your values, and how to future-proof your career—no matter what stage you’re at. If you’re ready for actionable advice, a few laughs, and a fresh perspective on work, life, and purpose, this episode is for you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Praize founder and CEO Emma Grace Moon is on the Female Founder World show with Jasmine Garnsworthy. Praize is the editorial and AI optimization agency helping brands master the new world of generative engine optimization (GEO) and AI-driven search. After starting her company at 21 and helping clients like Jones Road, Victoria Beckham Beauty, and Great Jones drive $15M in PR-attributed revenue, Emma is pioneering how consumer brands adapt to the decline of Google search and the rise of LLMs like ChatGPT as the new product discovery engines.In this episode, Emma breaks down how she predicts industry trends, the data-driven strategies brands need to get recommended by AI, why traditional PR is evolving fast, and actionable steps founders can take this week to future-proof their marketing. Emma also shares her favorite AI tools for founders, the impact of Reddit and small blogs on LLM results, and her unique perspective on building a business at the intersection of media, technology, and commerce.LINKSGet the Female Founder World resource roundup ⁠https://femalefounderworld.beehiiv.com⁠Become a Business Bestie subscriber: bestie.femalefounderworld.comCheck out Grace's business: ⁠https://praize.studio/Mercury is a fintech company, not an FDIC-insured bank. Learn more about your ad choices. Visit megaphone.fm/adchoices

Phoebe Gates and Sophia Kianni, co-founders of Phia, share their journey from Stanford to launching an innovative AI-powered shopping assistant. They discuss how they secured investment from industry giants like Sara Blakely and Kris Jenner. The duo emphasizes the importance of user feedback, social media strategies, and founder-led content for growth. They also explore AI's role in startups and their data-driven approach to enhancing user experience. Listeners can glean actionable tips on attracting dream investors and building a community around their product.

Siff Haider, co-founder and co-CEO of Arrae, shares insights into her viral wellness brand known for its targeted supplements like the bloat product that took TikTok by storm. She discusses the journey from bootstrapping with wedding savings to achieving nine-figure revenues and partnerships with retailers like Target. Siff highlights the importance of grassroots marketing and the strategic use of celebrity collaborations, particularly with Pamela Anderson, to elevate brand visibility. She emphasizes building trust through founder-led initiatives and watches emerging wellness trends closely.

In this segment, Lucy Henry-Hicks, the dynamic founder, CEO, and creative director of DISSH, shares her journey from transforming a family retail business into a global fashion brand. She discusses the shift from storefronts to e-commerce and the strategic pivot to a vertical brand reflecting her vision. Lucy highlights her bold international expansion into the U.S. market, the importance of cultural fit in hiring, and her creative approach to marketing via social media. She also emphasizes the personal growth and coaching that fuels her leadership style.

Karen Danudjaja, Founder and CEO of Blume, shares her journey from corporate life to launching a wellness brand that epitomizes superfood innovation. She dives into the pivotal product decisions, revealing how Superbelly transformed from a cocktail concept into a bestselling gut-health hydrator. Karen discusses the challenges of bootstrapping and how a bug discovery on Shopify led to creative customer engagement that skyrocketed sales. With insights on retail strategies and leadership growth, her story is both inspiring and instructive for aspiring founders.

Tori Robinson and Leah O'Malley, the dynamic duo behind Boys Lie, share their journey from a failed beauty brand to a fashion sensation. They discuss how gifting their apparel to celebrities, including Gigi Hadid, skyrocketed their visibility and sales. The founders reveal their organic marketing strategies, the importance of direct-to-consumer sales, and the lessons learned from navigating challenges during rapid growth. With insights on celebrity placements and brand evolution, Tori and Leah offer golden nuggets on building a cult brand in today's market.