Female Founder World

What the Host of One of the World's Biggest Finance Podcasts Actually Does With Her Own Money

Jan 26, 2026
Victoria Devine, founder of She's on the Money and Zella and author of multiple bestselling books, makes financial chat approachable. She discusses building a media-driven business from a Facebook group, turning free content into course revenue, and structuring a mortgage brokerage. Short takes cover budgeting tied to values, setting business salary goals, and the mindset behind her financial glow-up.
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ADVICE

Free Basics, Paid Advanced Courses

  • Keep core financial literacy resources free so people who can't pay still learn hygiene fundamentals.
  • Monetize advanced, interactive programs for committed learners who have cash flow.
INSIGHT

Build A Financial House First

  • Victoria frames financial planning as building a 'financial house' with hygiene foundations first.
  • She argues budgeting, insurance and retirement planning must precede sexy investing for sustainable wealth.
ADVICE

Budget By Assigning Every Dollar

  • Budget to assign every dollar a job and align spending with your values, not shame.
  • Track where money goes so it supports your priorities instead of surprising you with debt.
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