The IAB UK Podcast

The Advertising Standards Authority (ASA) has launched a new pilot with IAB UK members - including Adform, Amazon Ads, Google, Index Exchange, Meta, TikTok, Twitter and Yahoo - that aims to bring more transparency to the digital ad industry. In this week’s podcast, James is joined by the IAB’s resident policy pro, Christie Dennehy Neil (official title: Head of Policy & Regulatory Affairs) for a hot off the press, 10-minute explainer on how the pilot came about, what it sets out to achieve and why it's significant.  Find out more about the pilot here. Hosted on Acast. See acast.com/privacy for more information.

Peel back the sales pitch and carefully crafted PowerPoint deck and it’s always a founder's story that is the most intriguing. This week’s episode of The IAB UK Podcast, the latest in our Meet the Founder series, spotlights a founder who has channelled her passion to leverage positive change into her business. James chats to Sue Fennessy, Founder and CEO of WeAre8, a social app that pays you every time you watch an ad - aiming to provide a sustainable future for transformative change through billions of small actions. As the fourth business that Sue has founded, she and James cover the behavioural science that backs up WeAre8, why being a B Corp is so important to the business, and why Rio Ferdinand is so engaged with the cause. Find out more about WeAre8. Hosted on Acast. See acast.com/privacy for more information.

After a year off, Leadership Summit, the IAB's annual gathering for industry leaders, returned to Sopwell House on the 10-11 March 2022, bringing senior decision makers together to debate the big issues and shape a sustainable future for digital advertising. In this special episode recorded live at Leadership Summit, hear from speakers, Townhall hosts and delegates as they share their highlights, priorities, what they're excited about and what they believe makes a great leader. This special episode is hosted in partnership with Xandr, a technology platform powering a global marketplace for premium advertising. Hosted on Acast. See acast.com/privacy for more information.

This week’s episode is a special interview for International Women’s Day with Zara Gregory, Global Business Director at Anomaly London and member of Bloom, a professional network for women in communications. In the discussion, James and Zara talk about 'The Great Return', a practical guide on the return from maternity leave, launched by Bloom in 2021. A recent survey led by Rachel Stern for Bloom UK saw nearly half of first-time industry mums surveyed agree their maternity leave return was ‘more negative than I was expecting’. Crucially, those with negative return experiences were 63% more likely to leave their company within 6 months. James and Zara talk about the benefits returning mums and parents bring to businesses and what exactly organisations can practically do before, during and after maternity leave to not only hold on to some of their best people, but help them thrive too.Find out more about Bloom here and read about the guide here. Hosted on Acast. See acast.com/privacy for more information.

Across the IAB's membership of some 300 companies, it is the individual stories that are often the most interesting to tell, and today's episode is no exception. This week, James talks to MiQ’s co-founder and CEO Gurman Hundal, as part of our ongoing Meet the Founder series. From his early days in ad networks through to running a company in 30 different countries around the world, James and Gurman discuss leadership, over-delivery and psychological safety - all important aspects of MiQ's culture and Hundal's beliefs. Find out more about MiQ at wearemiq.com Hosted on Acast. See acast.com/privacy for more information.

To mark National Anti-Click-Through Rate Day 2022, James Chandler speaks to Playground XYZ’s Head of EMEA, Ben Dimond, to discuss clicks, cookies, attention, and what this all means for the future of measurement. From exploring why clicks are so hard to shake to explaining what attention offers in a cookieless world, their conversation is a plentiful buffet of all things online ad measurement.Watch the IAB's NACTRD film and take the quiz to find your perfect metric match at iabuk.com/measurement. And this Valentine's Day, don't fall for a #clickhead. Hosted on Acast. See acast.com/privacy for more information.

For our latest episode, IAB UK's CMO James Chandler chats to Blis' CMO Diane Perlman about their newest e-guide 'The insider report: by media planners, for media planners'. The report reveals the trends and insights – by media insiders – that will influence the path of a typical planning cycle in 2022. James and Diane's chat covers connected TV, ‘the forgotten audience’ and gets the inside track from media planners on how they’re thinking and feeling about life post-cookies.Read Blis' full report here and check out all of the IAB's resources on identity and targeting here. Hosted on Acast. See acast.com/privacy for more information.

In the first Policy Special of 2022, Christie Dennehy-Neil and James Davies of IAB UK's Policy & Regulatory Affairs Team bring you up to speed on the online ad ban for HFSS products, currently working its way through parliament, share updates on the Online Safety Bill and the OAP (the Online Advertising Programme), the lowdown from the CMA on the newly set up Digital Markets Unit, as well as looking at where the ICO are focusing their attention on all things relevant to IAB members. For all the latest on our Policy keep an eye on iabuk.com/policy Hosted on Acast. See acast.com/privacy for more information.

In this week's episode, James talks to The Trade Desk’s UK Vice President, Phil Duffield about Unified ID 2.0, one of the solutions being developed to help prepare digital advertising for the post-cookie world. The future of user identity, privacy and targeting online can be a complex and often over-complicated topic, but Phil helps break it down in a really straightforward way, as well as giving his own take on what an open and thriving internet looks like.To find out more about User ID in the post-cookie world, we have heaps of resources at iabuk.com/user-identity, including other member initiatives and FAQs to help you navigate this complex topic. Hosted on Acast. See acast.com/privacy for more information.

After a short break for Christmas, the IAB UK Podcast is back for Season 9 and in this episode we're doing what we do best in January: looking to the year ahead and helping IAB members cut through 2022 trends to help navigate what's hot (and what you need to know about it) this year. Bringing together some of the finest minds in trend-seeking, James chats to Carat's Dan Calladine; Marek Wrobel, Head of Media Futures at Havas Media UK; Liz Duff from Total Media; and Richard Kirk, CSO at Zenith UK.As well as being held to account on their own predictions for 2021, looking ahead gets them into the Metaverse (naturally), streaming, QR codes, a festive World Cup, responsible media, attention and much, much more. See this as your one-stop-shop to get ahead of the year and find out what you need to know to be ready for another twelve months of innovation and possibility in digital advertising. You can check out each agency's own Trends Report in much more detail on each of their own sites, and keep an eye on iabuk.com for more trends from us in the coming weeks. Hosted on Acast. See acast.com/privacy for more information.