The IAB UK Podcast

In this final episode of Season 8 of The IAB UK Podcast, and the last episode of the year, James is joined by three familiar IAB expert voices to look back on the year: Christie Dennehy-Neil, Head of Policy & Regulatory Affairs, Elizabeth Lane, Head of Research & Measurement, and Tina Lakhani, Ad Tech Consultant. Recorded at our '2021 Wrapped' webinar earlier in the week, let this episode bring you up to speed on all the latest developments, innovations and insight from the world of digital advertising - from HFSS regulation to preparation for a cookie-less future and from emerging channels such as gaming and CTV to the Gold Standard.Read our CEO Jon Mew's reflection on the past year here and look at the year in numbers here. The IAB UK Podcast will be back in early 2022 with more from our members and other experts as we continue to tackle and address the big issues, celebrate everything great about digital advertising and prepare our members for the future. Hosted on Acast. See acast.com/privacy for more information.

This week, IAB UK launched the final part of our Real Living research into the behaviour of shoppers, gamers, listeners and viewers over the past year. When are people doing things, what are they doing and crucially, how are they doing it?The research is a cumulation of four week-long specialism events we’ve run throughout 2021 with all of those deep dives laddering up to a set of brilliant insights relating to lockdown behaviour with our digital devices.In this episode, the IAB's Head of Research and Measurement, Elizabeth Lane, shares the research headlines and James gets the view of three of the industry’s smartest thinkers to interpret the consumer insights and help us all understand what they actually mean to advertisers and buyers: Dan Daynes, International Strategy & Planning Lead, Mindshare, Monica Majumdar, Head of Strategy, Wavemaker UK, and Simon Andrews, Founder at Addictive and publisher of the must-have Fix newsletter.Get the full research, watch our short explainer video, and get the deep specialism dives at iabuk.com/RealLiving Hosted on Acast. See acast.com/privacy for more information.

In our latest episode, we get stuck into ethical advertising as James is joined by Stacey Delaney, Taboola’s UK & Nordics Country Manager and Deb Harper, Partner at Mindshare Worldwide.They discuss the role industry leaders must play in turning talk into meaningful change and why collectives and collaboration are so vital in creating action. As well as agreeing why an ethical media plan is great for business, Deb and Stacey also share some the initiatives they lead within their businesses and the progress they’re making.Discover some of the collectives mentioned in the episode here: Media For All; Outvertising; Bloom. Hosted on Acast. See acast.com/privacy for more information.

This week's episode continues our 'Meet the Founder' series, in which we speak to founders of IAB UK member companies about the highs and lows of starting a new digital advertising business, how true they’ve remained to their initial vision and what they might do differently if they had their time again.In this episode, James talks to Voiceworks founder Sophie Hind. Voiceworks is a voice technology and audio production company doing everything from creating skills for Alexa to entire sonic branding strategies. James and Sophie talk about brands that are really getting audio right, how the conversation around audio has moved on and whether or not she has any regrets. Find out more about Voiceworks at https://voiceworks.ai/about-us/ Hosted on Acast. See acast.com/privacy for more information.

This week’s episode marks the finale of IAB UK's 2021 Specialism Weeks, focused throughout the year on Ecommerce, Gaming, Audio and - this week - Connected TV. In this special episode to celebrate the connected small screen, James chats to Rick Oakley, Digital Director for Northern Europe at Johnson & Johnson and Laura Belchier, Senior Sales Manager at Amazon Ads.In their chat about TV streaming and live sport, they cover the US Open on Prime Video and the phenomenal rise of Britain’s Emma Raducanu, Peter Field's take on advertising in a downturn, Amazon Ads’ IMDb TV announcement as part of their recent Digital Upfront, and Rick and Laura reveal who is the longest standing season ticket holder at Manchester United and Spurs respectively.Check out IAB UK's Connected TV consumer insights here and watch other events forming part of Connected TV Week here. Hosted on Acast. See acast.com/privacy for more information.

With COP26 just over a week away, we turn our attention to the climate crisis in this week's episode as James chats to Steve Pollack, Head of Media Communications at Nestle UK and Ireland to talk about his fight to tackle climate change within and beyond his role at Nestle.James and Steve talk about Generation Regeneration, encompassing Nestle’s actions and commitments on climate change, which companies he thinks are getting it right and having the biggest impact, plus - with COP26 happening in just over week - where Steve’s levels of optimism are at with what meaningful change could come out of it.Find out more about Nestle's actions on climate change here, along with their net zero roadmap here. Hosted on Acast. See acast.com/privacy for more information.

In this week’s episode James talks to Dr Daniel Knapp, Chief Economist at IAB Europe, about his recent paper, The Wider Socio-Economic and Cultural Value of Targeted Advertising in Europe, in which Daniel makes a compelling case against a Europe-wide blanket ban on targeted advertising.In this chat, James and Daniel talk in depth about SMEs who rely and thrive on targeted advertising and cover the role of relevancy, Europe’s ability to compete on a global scale with such a ban in place and why even the term 'targeted advertising' seems to have negative connotations.Download the paper and get more information here. Hosted on Acast. See acast.com/privacy for more information.

In this special episode to coincide with IAB UK's third annual Podcast Upfronts, James gets a sneak preview from one of this year's partners, Global's Faye McDowall, Strategy Director for DAX. They look ahead to DAX's session with Vogue Williams and Joanne McNally, hosts of podcast My Therapist Ghosted Me, get into why comedy podcasts work so hard for advertisers and throw forward to all the latest innovations in digital audio from Global. Sign up to Podcast Upfronts before 2pm on Thursday 7 October to watch live, or watch all sessions on demand at iabuk.com Hosted on Acast. See acast.com/privacy for more information.

In this episode, James welcomes back Rocket CEO James Erskine & Beth Oddy, UK Client Director at TRIBE to get into what’s changed in the world of influencer marketing since they spoke in 2020. This time, they are joined by blogger Lana,@thestylishvoyager on Instagram and YouTuber Evan Edinger.With Lara all about travelling and Evan a US expat living in Britain, they discuss how the last 18 months of lockdowns have impacted the content they make, ‘difficult second album’ syndrome and dispel the myth that influencer marketing is somehow unattainable and unsuitable for small brands.Check out Lana at https://www.instagram.com/thestylishvoyager and Evan at https://www.youtube.com/evan Hosted on Acast. See acast.com/privacy for more information.

In this latest edition of our Policy Special series, the IAB's Christie Dennehy-Neil and James Davies get into what advertisers and members can expect from the government’s plans to change aspects of UK GDPR following Brexit and give an update on the ban on HFSS advertising online - everything from what’s exempt through to how it will actually be regulated. The Government has now published its public consultation on reforms to the UK’s data protection regime, closing on 19 November, so if you have views please get in touch with the Policy Team via policy@iabuk.com Hosted on Acast. See acast.com/privacy for more information.