For our latest episode, IAB UK's CMO James Chandler chats to Blis' CMO Diane Perlman about their newest e-guide 'The insider report: by media planners, for media planners'. The report reveals the trends and insights – by media insiders – that will influence the path of a typical planning cycle in 2022. James and Diane's chat covers connected TV, ‘the forgotten audience’ and gets the inside track from media planners on how they’re thinking and feeling about life post-cookies.
Read Blis' full report here and check out all of the IAB's resources on identity and targeting here.
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