The IAB UK Podcast

AdTonos share the latest smart technologies that allow consumers to interact using speech to order goods and services and ask for help. How do these technologies incorporate machine learning and AI to communicate using NLP techniques and identify speech and language differences that target and support diversity such as race and disability? In this session, learn how social media, retail, health, business and leisure are now using audio and voice - and the huge opportunities this brings the advertising world. Hosted on Acast. See acast.com/privacy for more information.

TripleLift explores how the digital advertising industry is successfully preparing itself for the deprecation of third-party cookies. Get an intro on the Essential Marketplace by TripleLift, offering advertising solutions for every channel and every objective. Hosted on Acast. See acast.com/privacy for more information.

The global pandemic rendered the past two years anything but normal. The way we work and where we work has gone through a transformation, not only in accelerating the digitisation of our lives, but also merging work with our personal life. How has this changed our habits as consumers? What does this mean for brands and advertisers? The team at Microsoft Advertising set out to understand the impact of these changes and how advertisers are adapting to this journey. What they discovered is a new consumer behaviour: the Workday Consumer.Ravleen Beeston, Regional Vice President UK Sales at Microsoft Advertising, uncovers the emerging personas identified in the findings and explains how advertisers can reach these evolving consumers. Hosted on Acast. See acast.com/privacy for more information.

In this final episode of Season 9 of The IAB UK Podcast, James talks to the IAB's Policy team - Christie Dennehy-Neil and Beth Rogers - about the Online Advertising Programme, or OAP for short. The OAP has been set up by the Government to review the regulatory framework of paid-for online advertising and consider how it can build on existing and emerging aspects of the self-regulatory framework. While it's very hard to predict what the outcome of the OAP will be, the fact that the consultation contains a wide range of potential changes to the current regulatory framework indicates it is highly unlikely that everything will stay the same. In this episode, Christie and Beth help unwrap some of the details of the consultation and explain why it's critical for IAB members to be aware of the programme and to be engaging with it. Read more about the Online Advertising Programme here along with our FAQs here. Hosted on Acast. See acast.com/privacy for more information.

As Ramadan 2022 nears its end and Eid al-Fitr approaches, James Chandler is joined by Meta's Zehra Chatoo and Modest Visions' Co-Founder Dina Basharahil to discuss how brands are approaching and celebrating Ramadan online.A year on from last year's episode with Miriam Faber and creator Basma Khalifa, we invited Meta back to discuss how different brands are approaching Ramadan and Eid, why the focus shouldn’t exclusively be around fasting, and how brands and planners can enrich what they're doing around Ramadan by leveraging real insight to understand Muslim audiences. Hosted on Acast. See acast.com/privacy for more information.

As we prepare for Engage 2022 at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-time favourite Engage sessions. In the last of three episodes this week, we relive the most talked about session in Engage history - 2017’s ‘Future of News’ presentation, although this podcast episode was actually first broadcast as part of Stay Engaged in 2020 as James Chandler gathered those involved in creating the session to share behind the scenes detail about Ken Fawes’ inception, preparations in the weeks leading up to Engage and how it all came together on the day. In this episode, James is joined by award-winning journalist David Walsh, actor Bryan Torfeh who played Ken Fawes, the Guardian's Nick Hewat and News UK's Olly Lewis.And after three years, Engage is back with a new home for 2022. Get ready to be inspired, challenged and invigorated as we get together to loudly and proudly celebrate digital innovation in all its forms.Boundary-pushing speakers. Cutting-edge technology. Big picture thinking. Engage has it all, cherry-picking the most fascinating and imaginative sessions to shatter preconceptions and spark creativity.Get your tickets for Engage 2022 here. IAB Member advertisers and agencies come for free. Hosted on Acast. See acast.com/privacy for more information.

As we prepare for Engage 2022 at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-time favourite Engage sessions. In the second of three episodes this week, we're returning to Engage 2018 when a pre-Dragons Den Steven Bartlett took to the stage to share the Social Chain story, aged just 25. Four years later and after a couple of years off, Engage is back with a new home for 2022. Get ready to be inspired, challenged and invigorated as we get together to loudly and proudly celebrate digital innovation in all its forms.Boundary-pushing speakers. Cutting-edge technology. Big picture thinking. Engage has it all, cherry-picking the most fascinating and imaginative sessions to shatter preconceptions and spark creativity.Get your tickets for Engage 2022 here. IAB Member advertisers and agencies come for free. Hosted on Acast. See acast.com/privacy for more information.

As we prepare for Engage 2022 at The Londoner Hotel on 26 April, we're diving back into the Engage archives to listen to some of our all-time favourite Engage sessions. In the first of three episodes this week, James revisits his conversation with Stacey Dooley which closed the show at Engage 2018. It’s a fascinating half hour not only from the point of view of understanding what she’s been up against in terms of not fitting the typical ‘documentary maker role’ - but how she balances her views on social media with how she uses the platforms herself.And after three years, Engage is back with a new home for 2022. Get ready to be inspired, challenged and invigorated as we get together to loudly and proudly celebrate digital innovation in all its forms.Boundary-pushing speakers. Cutting-edge technology. Big picture thinking. Engage has it all, cherry-picking the most fascinating and imaginative sessions to shatter preconceptions and spark creativity. Get your tickets for Engage 2022 here. IAB Member advertisers and agencies come for free. Hosted on Acast. See acast.com/privacy for more information.

If you have even the most passing interest in digital advertising identity and targeting and a curiosity about what happens once third party cookies are phased out, you probably won't have been able to avoid the term 'clean room'. But WTF is a clean room, how do they work, where does the data come from, and what are they good for? In this episode, Permutive's CEO Joe Root reveals all. From walled gardens to the open web and from big brands bursting with first-party data to advertisers with none, Joe explains clearly and brilliantly how clean rooms might be part of your advertising plans in the future.Check out more on IAB UK's user identity hub and find out more about Permutive here. Hosted on Acast. See acast.com/privacy for more information.

This week'e episode is focused on the industry’s talent crisis and how IAB UK members in the North West in particular are feeling the effects, exacerbated by the global pandemic. In this discussion, James talks to Manchester Metropolitan Uni's Jo Bodley and Jeff McCarthy who both lecture in Digital Marketing, as well as Ellie England, Commercial Director at Microsoft Advertising who is also based in Manchester and part of the IAB’s Northern group.In an industry where it might once have been considered "career-ending" to move out of London, they discuss how - in a post-COVID world - you can still work 'in London' with the weighted salary, the opportunities and other benefits, but not have to live within commuting distance of the office. They also cover Manchester Met's partnership with the IAB and how recruitment and retention policies have been rapidly improving. Read more about IAB UK's partnership with MMU on our site. Hosted on Acast. See acast.com/privacy for more information.