

Into The Wild
Renee Warren
Into The Wild is where fearless women entrepreneurs rewrite the rules of success - in business and family life. Host Renée Warren guides you through the mindset shifts and strategies needed to scale your business while maintaining harmony at home. Yes, it's possible!
Renée believes true success comes from mental clarity and wellbeing, not endless hustle or people-pleasing. Each week, she and her guests share personal insights on scaling businesses, optimizing mental and physical wellbeing, and mastering elite family management. This show delivers actionable advice for entrepreneurs who refuse to choose between professional achievement, personal health, and family life.
Ready to join a powerful community of like-minded women who prioritize holistic success? Then tune in now!
Into The Wild is a Martell Media production.
Renée believes true success comes from mental clarity and wellbeing, not endless hustle or people-pleasing. Each week, she and her guests share personal insights on scaling businesses, optimizing mental and physical wellbeing, and mastering elite family management. This show delivers actionable advice for entrepreneurs who refuse to choose between professional achievement, personal health, and family life.
Ready to join a powerful community of like-minded women who prioritize holistic success? Then tune in now!
Into The Wild is a Martell Media production.
Episodes
Mentioned books

Mar 22, 2021 • 44min
62. Giving Up Is Not An Option: How To Stay Motivated with Kirsten Martell
Hey you wild women! My next guest is a fitness guru and a high-energy, badass mother and entrepreneur. At 16 years old, she found out she was pregnant. She was working at A&W, living with her parents, and going to high school. In the time since those scary teenage years, she has had quite the ride, overcoming an eating disorder, figuring out parenting and her place in the world. With the drive to be a leader and inspiration for her daughter, she built her 6-figure business and now helps ladies all over the world find confidence through fitness with her Big Booty Boss Academy and her gym in Kelowna BC. Kirsten Martell is on a mission to help women lead the lives they DESERVE and to feel hot, healthy, and happy while doing it. In this episode you will learn about: Kirsten's amazing social media presence. Seeking progress over perfection. Persisting through doubts. Why you should always follow your gut when hiring. Things don't get easier, you get stronger. Making your mess your message. Learning to live an integrated life. About the Big Booty Boss Academy and why Kirsten started it. Creating affordable fitness. Going from a single mother to thriving entrepreneur. Fostering a supportive and collaborative relationship. Knowing your love language. Showing up and building an authentic business during a pandemic. Creating a connected community. Taking opportunities when they arise and pivoting quickly. Balancing time management while raising a daughter and running a business. Pushing past barriers and making giving up not an option. Public Shoutouts: Untamed by Glennon Doyle The 5 Love Languages by Gary Chapman Resources: Website: Bog Booty Boss Academy Kirsten's Instagram: @kirstenleigh_ The Big Booty Boss Academy Instagram: @bigbootybossacademy Facebook group: @bigbootybossacademy TikTok: https://www.tiktok.com/@kirstenmartell?lang=en What it means to be a wild woman: "I think that a wild woman is someone that is just raw and authentically themselves. The moment that I dropped any expectations of what people thought I should be like as a personal trainer, and what I thought I should do, and I just showed up as Kirsten Martell, who cares about her clients and cares about her daughter and is doing her absolute best - that's when I became a wild woman." - Kirsten Martell --------------------------------------------- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE. Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Mar 15, 2021 • 38min
61. How To Build Your Business Network For Massive Growth with Kami Guildner
Hey you wild women! My next guest believes women's voices matter. She is a connector. A storyteller. A business coach for women. Kami Guildner's entrepreneurial journey was sparked by the breath of a horse over a decade ago. This magical epiphany moment led Kami to discover her purpose of leading changemaker women to give voice to their most important messages and create a ripple effect of worldly impact. Kami weaves soulful-inspiration into mindful business strategies, helping her clients up-level their business. With decades of leadership, marketing, strategic planning and business growth expertise, Kami guides her clients to master their marketing, money and mindset. Kami's soulful spirit leads her clients to unleash their magical manifestation powers and live out loud fueled with vitality and courage. She is the founder of Extraordinary Women Radio™ – a podcast featuring wildly successful women making an impact on the world. Named Best Business Podcast in the 2018 People's Choice Awards, Kami has featured guests such as SARK, Zainab Salbi, Beth Comstock and Lissa Rankin. Kami is the author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose. Kami was named to the 2020 Twenty-Five Most Powerful Women in Business List by the Colorado Women's Chamber of Commerce. In this episode you will learn about: Stepping into both your courage and confidence. Kami's mission to help women find their passion and make an impact. Showing up as your true self in business. Getting over shiny object syndrome. How Kami began her journey as a coach. What drives Kami to coach fellow women. The benefits of coaching that Kami's clients see. Common mistakes women make in business and how to overcome them. Connecting with your purpose. Making space for spirit. Working with your natural rhythms. Cultivating collaboration for success. Pinning down your core message and how to elevate your most important message. Paving the way for women to lead the world. How podcasting has elevated Kami's business. How Kami gets qualified leads for her business. The power of community. Marketing yourself as a coach in 2021. Maintaining your relationships during the COVID-19 pandemic. Public Shoutouts: The Universe Has Your Back by Gabrielle Bernstein Superattractor by Gabrielle Bernstein Resources: Website: https://www.kamiguildner.com/ LinkedIn: https://www.linkedin.com/public-profile/in/kamiguildner Facebook: https://www.facebook.com/groups/1386664118079263/ Extraordinary Women Radio: https://www.kamiguildner.com/podcast-2/ What it means to be a wild woman: "It's that fire inside of us. We each have this beautiful glowing fire of how we are meant to make a difference in the world, and we are lighting that up. That's what a wild woman is. There are no boundaries, there's no borders on it. It's just letting you be you." - Kami Guildner ---------------------------------------------- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE. Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Mar 8, 2021 • 51min
60. How To Be a Successful Entrepreneur and Homeschool Your Kids with Chantal Richard-Mercier
Hey you wild women! My next guest is mother of 2, military wife, a self-taught and published photographer/artist/writer, an Independent Consultant and District Manager with Arbonne. Her photography and entrepreneurial journey began as a means to stay home with her baby. Seven years later, she continues to home school her two children, while working on her soon-to-launch mentoring program and her social marketing business. In this episode you will learn about: Where Chantal is from and her upbringing. Why you need to put your head down and keep moving forward. Chantal's mission to find freedom. Embodying your vision. Utilizing your intuition and trusting your gut to make decisions for you. Establishing strong client boundaries. How Chantal's photography journey has changed her approach to business and motherhood. Creating an organic photography experience. Intuiting when there is a moment that needs capturing. How and why Chantal chooses her photography subjects. Storytelling through photography. The balance of home schooling her children and running a business. Teaching the basics and feeding the passion. Finding a teaching approach that works for your children. Utilizing self-care and grounding yourself. Chantal's scheduling tricks. The importance of being gentle with yourself. Defining what education means for you and your children. Public Shoutouts: Book: Atomic Habits by James Clear Resources: Website: https://www.chantalrmercier.com/ Instagram: https://www.instagram.com/chantalrmercier/ What it means to be a wild woman: "A wild woman, she destroys the labels and the boxes that have been placed upon her by herself and others, and she just does whatever the F she does." - Chantal Richard-Mercier ----------------------------------------------------------- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE. Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Mar 1, 2021 • 49min
59. Dying To Be a Good Mother with Heather Chauvin
Hey you wild women! Heather Chauvin is a leadership coach and strategic parenting expert who helps ambitious women become leaders at work and home. Drawing from her professional experience as a social worker and her life experience raising three boys, Heather created a signature approach to focus her clients on sustainability, profitability and ease in business and life. She is the host of the Mom Is In Control Podcast where she reveals her most vulnerable truths about womanhood, marriage, parenting, living through stage 4 cancer and running a successful business—without burning out. Heather has been featured as a TEDx speaker and on The OWN Network, CTV, and The Jenny McCarthy Show. She has also appeared in Entrepreneur and Real Simple. When Heather isn't being a classic Canadian by driving her boys to hockey practice, you'll find her curled up on the couch with her husband surfing the internet, researching their next family adventure. In this episode you will learn about: Heather's mission to change the culture of motherhood. Learning to disregard business advice that doesn't feel good. The mistake Heather made of building digital assets before building a community and brand. About Heather's new book "Dying to be a Good Mother." Taking the time to pause and reassess after being diagnosed with cancer. Patriarchy as a stressor: Undoing the influence of a patriarchal society. Getting over guilt. Resistance and breadcrumbs: Why resistance is essential. Pushing through resistance to the good feeling. The damage that the all or nothing mindset can cause. Giving yourself permission to want what you want. Changing the world by setting boundaries. Understanding and selling your value in business. Beta testing your pricing. How your children's behaviour can tell you about yourself. The limiting belief that you don't have enough time. Public Shoutouts: The Leader Who Had No Title by Robin Sharma The Patriarchy Stress Disorder by Valerie Rein PhD Resources: Website: Heather Chauvin Facebook: Heather Chauvin Coaching Instagram: @heatherchauvin_ Book: Dying To Be a Good Mother What it means to be a wild woman: "To me it's calm but steady. It's internal confidence. This is who I am. I don't need to scream it from the rooftops, I got this. Calm, steady, and stoic." - Heather Chauvin ---------------------------------------- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE. Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Feb 22, 2021 • 44min
58. How To Buy Back Your Time Using Automation with Andrea Moxham
My next guest is the Founder of Horseshoe + co, a Platinum HubSpot Solutions Partner, inbound marketing extraordinaire, entrepreneur, speaker, compassionate country-gal, and mother. Determined to live life by her own design, she launched Horseshoe + co on a mission to guide businesses to greatness with the power of HubSpot. From her keen eye for analytics to her fuss-free marketing solutions, clients praise Andrea's multi-faceted capabilities and confident execution. Offering functional strategies and customized deliverability, she makes inbound marketing a breeze. Guided by a fearless and future-focused approach, she's willing to break the mold to get results. Devoted to her client's success, Andrea is ready to tackle HubSpot projects of all kinds: including marketing automation, workflows, templates, emails, live chat configurations, HubSpot COS design, and more. As a Canadian HubSpot partner, Horseshoe + co harnesses Andrea's exceptional marketing expertise and business-building know-how. In this episode, you will learn about: Why the quote 'your lack of planning doesn't constitute my emergency' resonates with Andrea. Setting client boundaries from the beginning. How Andrea learned to specialize in her field. The importance of delegating to grow your business and save you time. Shifting towards value-based pricing. Marketing yourself as a time saver that will make the client's life easier. Why Andrea started Horseshoe and Co. Learning how to monetize your motivation. Why Andrea partnered with HubSpot and how it squares up to other platforms. Niching down and learning to define what yours is. How creating your niche attracts an audience. Why automation is so important to businesses. Improving your productivity through automation. Using automation to set benchmarks and track metrics. The common mistakes people make when using HubSpot. The importance of using your tools to their full capacity. How Andrea learned to delegate fully in 2020. Actionable steps you can take to start automation. Public Shoutouts: Jonathan Stark: https://jonathanstark.com/hbin Hollie & Company: https://www.hollieandcompany.com/ Resources: Website: https://www.horseshoeco.com/ Andrea's Instagram: @andreamoxham Horseshoe & Co's Instagram: @horseshoeco LinkedIn: https://ca.linkedin.com/in/andreawillson1 What it means to be a WILD woman: "It's confidence. If you're confident, you have the ability to do anything, you have the ability to go wild, be wild. Without confidence, I think you're living small and you're never going to be able to be wild. I really think it comes down to being confident in who you are and what you provide, especially as an entrepreneur." - Andrea Moxham ------------------------------------------------------------------ Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE. Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Feb 15, 2021 • 52min
57. Establishing Authority While Being a Badass Mama with Dr. Roseann Capanna-Hodge
Hey you wild women! Dr. Roseann Capanna-Hodge is a mental health trailblazer, founder of The Global Institute of Children's Mental Health and Dr. Roseann & Associates, who is, "Changing the way we view and treat children's mental health". FORBES magazine called her, "A thought leader in children's mental health". Her work has helped thousands reverse the most challenging conditions, such as ADHD, anxiety, mood, autism, learning disability, Lyme, and PANS/PANDAS using PROVEN holistic therapies such as neurofeedback, biofeedback, and psychotherapy. She is the author of the first-ever book on teletherapy activities for the child and adolescent therapists, "Teletherapy Toolkit™" and It's Gonna be OK!™ book and The Get Unstuck Program™, which are resources for parents to reverse their child's symptoms. She is often featured on dozens of media outlets: Fox, CBS, NBC, FORBES, PARENTS, and New York Times. In this episode, you will learn about: Learning to hire the right people. Growing up with business conversations and how it has shaped Roseann in later life. Not being afraid to delegate. Why you should avoid shiny object syndrome. Carefully curating your opportunities. Understanding what growth points are right for you. Putting the right people in the right roles. Dealing with elevated stress in the workplace due to COVID-19. Creating the Global Institute for Children's Mental Health. Accepting and acting on Divine Intervention. Becoming an industry leader in children's mental health. How to establish authority in your industry by niching down. Being clear on what you do and don't do in your field. Setting realistic client boundaries. How the media has helped spread Roseann's message to parents. Why the media reaches out to Roseann above other experts. Showing up and bringing value and credibility. Learning to trust your gut and say no. Connecting with yourself and your values. The importance of teaching your children what it takes to build success. Being intentional with your energy and reading the energy of others. Teaching your children coping skills through taking care of yourself. Getting back to nature during the lockdown. Public Shout Outs: Book: What the Heck is EOS? by Gino Wickman and Tom Bouwer Book: The Code of the Extraordinary Mind by Vishen Lakhiani Resources: Website: https://drroseann.com/ Website: https://childrensmentalhealth.com/ Instagram: https://www.instagram.com/drroseannandassoc/ What it means to be a WILD woman: "To me, being a wild woman is owning your power. It's finding your stride and being self-confident, knowing who you are to speak up and find your voice." - Dr. Roseann Capanna-Hodge ---------------------------------------------------------------- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE. Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Feb 8, 2021 • 53min
56. Social Media Tips for Small Business Owners with Gabriella Layne
Hey you wild women! My next guest is a Public Relations Professional and Content Marketing Strategist who commits her life's work to bridging the diversity gap in the marketing & fashion industries. During the early stages of her career in PR & Marketing, she realized that she had a knack for helping start-ups and family-owned businesses execute effective grass-roots promotional strategies. Often with little to no budget, she scrambled the few resources she was given to execute effective campaigns that successfully created word-of-mouth for the companies she worked with. When she realized that there was a gap in the market for adequate promotional services for Black and woman-owned businesses, she decided to tackle it myself — and Strut Communications + Strut to Success was born! In This Episode, You Will Learn About: Keeping up with the constantly changing social media marketing landscape How Gabriella used "fake it 'til you make it" to reach her goals Overcoming clients that don't value your service Creating and leveraging community from your ideal clients Why Gabriella stopped exchanging her time for money Learning to create air tight contracts Claiming your brand and finding your niche Building habits and getting over procrastination Why Gabriella started Strut Communications Helping women of colour build their businesses Where the name Strut Communications came from Why solopreneurs and small business owners find social media so difficult Create a strategy that works for your brand, not just the algorithm Putting fun and energy into content, while also being consistent Showing up even if no one else does The process of gathering feedback and tweaking your process Creating a realistic and sustainable social media strategy Utilizing your analytics to find out what works How women in business can tap into their inherent skills to create content with more ease Organic growth using engaging content versus viral growth Public Shoutouts: Atomic Habits by James Clear Shaa Wasmund: Building a Bigger Table Airtable Canva Later Trello Resources: Instagram: @struttosuccess Website: https://msha.ke/struttosuccess/ Website: https://strutcommunications.com/ What it means to be a WILD woman: "I feel like being a wild woman means making your own rules. It means doing things the way that you think is best for your situation... For me, being a wild woman is being receptive to learning and growing and evolving, but also understanding that I ultimately choose my path." - Gabriella Layne ----- Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE. Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Feb 1, 2021 • 54min
55. Build To Sell: Growth Strategies From a Top Closer with Michelle Seiler Tucker
Hey you wild women! Michelle Seiler Tucker is the Founder and CEO of Seiler Tucker Incorporated. As one of only three women in the U.S. who holds a Mergers & Acquisitions Master Intermediary title and as a 20-year veteran in the M&A industry, she has a wealth of experience regarding buying, selling, fixing, and growing businesses. She and her firm have sold over a thousand businesses in almost every vertical and have a remarkable track record of success. In addition to being featured in INC, Forbes, and USA Magazine, Michelle is a Keynote Speaker and makes regular radio and TV appearances on Fox Business News and CNBC. She has spoken alongside many prominent speakers: Kathy Ireland, Mayor Rudy Giuliani, Donna Karen, Stedman Graham, Randi Zuckerberg, Steve Wozniak, and more. She is the Best-Selling Author of the book "Sell Your Business for more than It's Worth" and has a new book coming out called "Exit Rich®." In this episode you will learn about: Being a woman in a male dominated industry Changing your perspective from 'this happened to me' to 'this happened for me' Finding the opportunities in the pain and getting unstuck Michelle's biggest business mistake and what she learned from it The importance of doing one thing really well while still diversifying Why Michelle started her business How new entrepreneurs can design their business now to sell later Thinking like a business owner Planning for your destination and your exit Understanding the value of your business and your potential buyers Creating scalable systems in your business Growing people to grow your business Having the right people in the right positions The difference in creating a business versus creating a job Asking 3 transformational questions: What business am I in? What do we do well? What business should I be in? Creating strong processes from the beginning Designing your processes around customer experience The importance of securing your intellectual property Why profit is never the problem, but a symptom The challenge of balancing work life and personal life "It probably means different things to different people. For me, I guess I don't consider myself a wild woman. I get up at 4:45am and work out every day. Before that, I pray and have my gratitude time." -Michelle Seiler Tucker Public Shoutouts: Think and Grow Rich by The Napoleon Hill Foundation The One Thing by Gary Keller Resources: Michelle's book Exit Rich: https://exitrichbook.com/ Website: https://seilertucker.com/ Instagram: https://www.instagram.com/michelleseilertucker/ Podcast: Exit Rich ______________________________________________________________________ Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE. Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Jan 25, 2021 • 43min
54. How To Engage In Cultural Appreciation with Lily Lynch
Hey you wild women! My next guest is the co-founder of Sankara, a social enterprise that operates an Online Multicultural Marketplace platform. It enables clients to access authentic cultural services and products like Catering, Meal Plans, and Arts & Crafts. Everything is made hyper-locally by a collective of vendors from diverse cultural backgrounds. As a multiracial individual herself, Lily Lynch is passionate about creating experiences and public commemorations centered around BIPOC history and culture. In February 2020, the month after the passing of her paternal grandfather, a descendant of Black Loyalists, she organized the inaugural raising of the Pan-African flag in New Brunswick to commemorate Black History Month. When the flag raised overhead, she felt the pride and presence of her Black ancestors, including her grandfather. In February 2021, she's planning an even bigger flag-raising by activating cities and communities across her province. Over two years, she curated and operated over two dozen pop-up restaurant experiences in order to highlight the culture of Sankara's partner Chefs and their cuisine alongside informed conversations about various cultures from Asia, the Caribbean, the Middle East and Africa. She is drawn towards creating opportunities for the community to participate in cultural appreciation, ask deeper questions of one another and welcome opportunities to build cross-cultural empathy with open arms. Sankara allows her the opportunity to actively express these values to a wider community and witness them reach back excitedly for more. In this episode, you will learn about: What Lily's background is Why Lily loves this quote from Nina Simone: "This is the world you have made yourself, now you have to live in it" The biggest pain point in starting Sankara Navigating being an online food ordering service in a physical market place "You have to start from where you are": Learning to let go of the notion of perfection The importance of working with people that share the same values as you How your relationship with your culture and upbringing influence how you show up in business Why Lily decided to create Sankara Experiencing other cultures through food How Sankara strategically pivoted in response to the COVID-19 pandemic Removing expectations and embracing curiosity How consumers can better participate in cultural appreciation The importance of listening to feedback from vendors Getting out of your comfort zone to allow yourself to grow What is "Coding as White" and how does it impact multiracial people? Using privilege to elevate and support others How to better face the issues of equity and race in our society The damage that apathy does Challenges that Lily has had to face and continues to face in business Why there is no divide between work and personal life for Lily. What it means to be a WILD woman: "Someone once asked Nina Simone what freedom is and she said that it is to have no fear. I think fear is something we often shy away from. Doing new things, we shy away from because we are not sure of the outcome or we're not sure if we have it in us to do it. That fear can be personal or circumstantial or historically based, but thinking of freedom as an absence of fear puts you into the position of being able to actually act on your freedom and recognize it as your own." -Lily Lynch Public Shout Outs: Movie: Point of No Return Movie: Imitation of Life Book: The Good Immigrant Resources: Website: www.sankaracuisine.com Instagram: @sankaramarket Spotify: Sankara - World Waves ______________________________________________________________________ Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE. Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com.

Jan 18, 2021 • 40min
53. Raising Capital To Fund Your Business with Katherine Homuth
Hey you wild women! My next guest is the Founder and CEO of Sheertex, the Montreal company behind the world's first pair of unbreakable pantyhose. Sheertex is Y Combinator backed and has raised over $58M USD in venture capital. Katherine is a serial entrepreneur and angel investor, and author of O'Reilly's Funded: The Entrepreneur's Guide to Raising Your First Round. Prior to Sheertex, Katherine founded and sold two businesses; ShopLocket, a pre-order platform, acquired in 2014 by PCH and Female Funders, an online education program for female investors, acquired by Highline Beta in 2017. She has been named one Forbes Top 30 Under 30, One of Canada's Top 100 Most Powerful Women, One of Flare's Sixty Under 30, and is a recipient of the Governor General's Innovation Award. In this episode, you will learn about: The value of surrounding yourself with other founders and like-minded people, regardless of where they are in their journey How making mistakes is essential in the road to success Why Katherine started Sheertex and why it was important for her to solve a problem How she managed to scale her business from five employees to over 100 in less than a year in order to support a huge financial leap How she handled the challenges that COVID-19 presented in her business and ended up doubling her sales in 2020, despite having to shut down manufacturing for several months Her 4 most important tips to raising funds Understanding how your business changes as soon as you accept an investor's money and are operating for more than just yourself. Know how you are going to wisely spend the capital once you receive it Understanding the power of your network and how investing in relationships can result in business investments A good fundraising process wins over a good business any day of the week - talk to people who have done it before and define a clear process to how you are going to raise funds When the right time to ask for money is for you and your business and whether or not your business is the right fit for investors What it means to be a WILD woman: "It's about not giving into the status quo. It's about being willing to challenge assumptions and the way things have always been done. It's about the power of perseverance in realizing your vision." Public Shout Outs: Into The Wild Podcast Episode featuring Shannon Lohr Resources: Website: www.sheertex.com Instagram: @katherinehomuth Book: Funded: The Entrepreneurs Guide to Raising Your First Round ______________________________________________________________________ Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego. She's a mom to Irish Twins (not planned), a published author, and a drummer. Rate, review, and subscribe on Apple Podcast "I love Into The Wild, and think it's the best thing since sliced bread." <-- If that sounds like something you might say, then leave a rating and review for my show today! By having a good rating, it helps me reach more ambitious women who want to start their dream business. Click here, scroll to the bottom, tap, and rate -- 5 stars will do -- and select "Write a Review." Make sure to highlight your favorite bits, and I'll be sure to give some public shoutouts! Don't forget to SUBSCRIBE. Follow me on social media @renee_warren + @we.wild.women and check out www.wewildwomen.com


