56. Social Media Tips for Small Business Owners with Gabriella Layne

Hey you wild women!

My next guest is a Public Relations Professional and Content Marketing Strategist who commits her life's work to bridging the diversity gap in the marketing & fashion industries. During the early stages of her career in PR & Marketing, she realized that she had a knack for helping start-ups and family-owned businesses execute effective grass-roots promotional strategies. Often with little to no budget, she scrambled the few resources she was given to execute effective campaigns that successfully created word-of-mouth for the companies she worked with. When she realized that there was a gap in the market for adequate promotional services for Black and woman-owned businesses, she decided to tackle it myself — and Strut Communications + Strut to Success was born!

In This Episode, You Will Learn About:

• Keeping up with the constantly changing social media marketing landscape
• How Gabriella used "fake it 'til you make it" to reach her goals
• Overcoming clients that don't value your service
• Creating and leveraging community from your ideal clients
• Why Gabriella stopped exchanging her time for money
• Learning to create air tight contracts
• Claiming your brand and finding your niche
• Building habits and getting over procrastination
• Why Gabriella started Strut Communications
• Helping women of colour build their businesses
• Where the name Strut Communications came from
• Why solopreneurs and small business owners find social media so difficult
• Create a strategy that works for your brand, not just the algorithm
• Putting fun and energy into content, while also being consistent
• Showing up even if no one else does
• The process of gathering feedback and tweaking your process
• Creating a realistic and sustainable social media strategy
• Utilizing your analytics to find out what works
• How women in business can tap into their inherent skills to create content with more ease
• Organic growth using engaging content versus viral growth

Public Shoutouts:

• Atomic Habits by James Clear
• Shaa Wasmund: Building a Bigger Table
• Airtable
• Canva
• Later
• Trello

Resources:

• Instagram: @struttosuccess
• Website: https://msha.ke/struttosuccess/
• Website: https://strutcommunications.com/

What it means to be a WILD woman:

"I feel like being a wild woman means making your own rules. It means doing things the way that you think is best for your situation... For me, being a wild woman is being receptive to learning and growing and evolving, but also understanding that I ultimately choose my path." - Gabriella Layne

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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.

She's a mom to Irish Twins (not planned), a published author, and a drummer.

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