Into The Wild 58. How To Buy Back Your Time Using Automation with Andrea Moxham
My next guest is the Founder of Horseshoe + co, a Platinum HubSpot Solutions Partner, inbound marketing extraordinaire, entrepreneur, speaker, compassionate country-gal, and mother. Determined to live life by her own design, she launched Horseshoe + co on a mission to guide businesses to greatness with the power of HubSpot.
From her keen eye for analytics to her fuss-free marketing solutions, clients praise Andrea's multi-faceted capabilities and confident execution. Offering functional strategies and customized deliverability, she makes inbound marketing a breeze. Guided by a fearless and future-focused approach, she's willing to break the mold to get results.
Devoted to her client's success, Andrea is ready to tackle HubSpot projects of all kinds: including marketing automation, workflows, templates, emails, live chat configurations, HubSpot COS design, and more. As a Canadian HubSpot partner, Horseshoe + co harnesses Andrea's exceptional marketing expertise and business-building know-how.
In this episode, you will learn about:
- Why the quote 'your lack of planning doesn't constitute my emergency' resonates with Andrea.
- Setting client boundaries from the beginning.
- How Andrea learned to specialize in her field.
- The importance of delegating to grow your business and save you time.
- Shifting towards value-based pricing.
- Marketing yourself as a time saver that will make the client's life easier.
- Why Andrea started Horseshoe and Co.
- Learning how to monetize your motivation.
- Why Andrea partnered with HubSpot and how it squares up to other platforms.
- Niching down and learning to define what yours is.
- How creating your niche attracts an audience.
- Why automation is so important to businesses.
- Improving your productivity through automation.
- Using automation to set benchmarks and track metrics.
- The common mistakes people make when using HubSpot.
- The importance of using your tools to their full capacity.
- How Andrea learned to delegate fully in 2020.
- Actionable steps you can take to start automation.
Public Shoutouts:
- Jonathan Stark: https://jonathanstark.com/hbin
- Hollie & Company: https://www.hollieandcompany.com/
Resources:
- Website: https://www.horseshoeco.com/
- Andrea's Instagram: @andreamoxham
- Horseshoe & Co's Instagram: @horseshoeco
- LinkedIn: https://ca.linkedin.com/in/andreawillson1
What it means to be a WILD woman:
"It's confidence. If you're confident, you have the ability to do anything, you have the ability to go wild, be wild. Without confidence, I think you're living small and you're never going to be able to be wild. I really think it comes down to being confident in who you are and what you provide, especially as an entrepreneur." - Andrea Moxham
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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.
She's a mom to Irish Twins (not planned), a published author, and a drummer.
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