Optimize to Monetize

I’m so excited because today is all about the key ingredients for a profitable offer that converts! My guest is Penny Kelley who is a marketing strategy expert and business growth coach who has helped clients create results from new entrepreneurs getting their first leads and sales online to experienced business owners having multi-six and seven figure weekends and launches. She uses her 20 years of corporate sales & management experience and 6 years of business growth coaching to help clients achieve profitable business growth. You may have an offer...but is it irresistible?“You see what it's really like to run the whole business, not just what the audience sees...” At minute 1:40, before we dive in, Penny tells us a little bit about herself and her journey. Then we’re jumping into the most common mistakes business owners make when putting courses or offers into the market and how to do research to find what your people really want.“We all know that we need to solve problems or help people achieve a desire...” At minute 15:10, Penny tells us which reviews and ratings we should really be paying attention to and the keys to a great selling offer! “Don’t teach them everything you know. Then what will you sell them next?...” At 22:20, hear how to position an offer so you get more upgrades and return clients. I’m sure you;ve heard that a confused mind never buys, right? Well Penny tells us why it’s important for ad copy and sales pages to be congruent.“The offer packaging should match the investment level, client level and outcome expected....” At minute 32:15, find out why position and packaging are so important for your offer to sell and as always we end the show with Michelle’s Hot Minute where Penny is answering a round of rapid fire questions! If you want to connect more with Penny you can join her Facebook group here and visit her website here! Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Today’s episode is all about human design and leveraging it in your business with Lauren Armstrong. Lauren Armstrong is a Human Design Guide, speaker, clinical hypnotherapist, reiki practitioner and coach for online entrepreneurs who want to build a business that is the fullest expression of themselves and what they’re meant to do in the world. She helps them ditch the ‘shoulds’ so they can create the thing they are here to do.  Human design is so powerful you’re going to love not only how you can use it in business but how you can use it in your life!“Human design is the way that we’re energetically wired to interact with the world around us...” At minute 2:25, Lauren tells us a little bit about herself, who she helps and what she helps them do. Plus, are you wondering what human design is?! Lauren tells us everything we need to know and how it’s different from a self assessment like the Myers Briggs or the Enneagram.“When you’re in alignment you’re going to feel a deep sense of success...” At 6:50, we are diving into the 5 types of human design which includes projectors, generators and manifestor generators, manifestors and reflectors. Lauren goes in depth about all 5 and how each one feels in alignment or out of alignment. “You can empower them to make decisions that are aligned for them versus following advice that is not correct for them...” At minute 17:40, can you use human design in your business? Lauren gives us the answer to how we can! Plus, hear how you can use this to bring better energy and use what lights you up to be the best version for you and your business to energetically attract clients.“I attract a lot of clients that have open or undefined identity centers because mine is defined...” At 30:00, we’re talking about energetically attracting clients and what to do when you become out of alignment. Lauren shares a few tips to get back in alignment and have less bitterness, be less frustrated and less angry or disappointed. We are ending the show with Michelle’s Hot Minute where I’m going to ask Lauren a few Rapid Fire Questions! Looking to find your Body Graph? Head to this website Lauren mentioned in the show to find yours and if you want to connect more with Lauren you can find her on Instagram, @_laurenearmstrong_ and on her website. I hope you enjoyed the show! Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode! This episode is a special case study edition of The Traffic & Conversions Show. My guest is a cake artist with a brick & mortar store and was looking to add additional revenue and take her crazy skills online and impact other cake artists to go beyond delicious and make their customers feel special!Today you’re going to hear from my very special client, Jennifer Goldbeck, on how she’s been able to generate over 5,000 leads and over $7.200 in just 3 months and the number just keeps growing as we speak. Today’s episode shows how you can take a vision and not only make it a reality but make you some serious money!“I was not meant to be a boss…but I have to do it...” At minute 2:25, Jennifer tells us who she helps, how she helps them and what led her to wanting to start her biz online.“This is like a whole other possibility I didn’t think about...” At 9:10, hear Jennifer’s reaction to what I had to say about taking her business in a new direction when we first started working together. Plus,  after testing and figuring out what worked while doing webinars, hear the results you may have whether you have no list or a small list but results like this ARE possible with work!“I’m not looking at what I didn’t do...” At minute 16:45, Jennifer shares some of the things she has learned along the way of going from 0 to 5,000 webinar registrants. We also talk about why debriefing is SO important and Jennifer tells us her takeaways from finding the gaps by doing debriefs.“You can’t go from being a hobbyist to a cake boss...” At 30:50, Jennifer shares another lesson she learned about leveling up, profitability, sustainability of a business and being a detective to collect data and speak your ideal customer’s language.“My focus is maximizing this funnel to the maximum ...” At minute 45:40, I’m asking Jennifer what she’s looking for and what her next steps are. We end the show with Michelle’s Hot Minute where I ask Jennifer a few Rapid Fire Questions!If you want to connect more with Jennifer, you can find her on Instagram @bakeryreality. Until next time! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode! Do you have an email address OR phone number for every prospect and customer? It’s the one thing every single business needs! An email list is something we own...we can’t count only on our social followers to reach our customers. Today is all about how to get more email subscribers!“One of the most underrated tools in an online business owner's arsenal…” At minute 1:20, we’re talking about the step in the funnel right before the thank you page...the opt-in! Why? You have to offer them something pretty great. I’m diving into the 5 most common types of lead magnets starting with an e-book, quizzes and a mini course.“The mighty webinar is a very successful lead magnet...” At 5:20, hear the last 2 common types of lead magnets including a webinar and a checklist.“There are a lot of factors that affect the success of your lead magnet…” At minute 8:00, are you asking yourself how the heck do I create a good lead magnet?? I have the 3 questions to answer when brainstorming and creating your lead magnet, BEFORE you spend loads of time working on it!I’d love it if you drop me a DM or tag me on IG stories with, what type of lead magnet you decided to do. Cheers to creating an incredible valuable lead magnet and growing your email list. Until next time! Happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Are you thinking of hiring a VA or maybe you already have one and know you aren’t increasing productivity or your income?Today I’m joined by my Virtual Assistant, Nicole Murphy! Nicole is a single mom and full-time Virtual Entrepreneur. Most recently adding Virtual Assistant Service to her business repertoire. She has  25 years of administrative experience in a corporate setting, most recently supervising and overseeing daily operations at an inner-city children’s emergency department, and several years with social media, marketing software, and on-line commerce, etc. Combining these experiences allows her to provide stellar support and management services to on-line business owners.She is a Jill-of-All Trades and has a passion for making sure the ship sails and helping others succeed.“You can virtually do anything...” At minute 1:25, Nicole tells about herself, her journey and what led her to being a VA. I’m asking Nicole how she really feels about us working together and hear how I did with letting go of certain things in my business in order to let her do her thing.“I want that client to focus on their zone of genius...” At minute  12:05, Nicole talks us through what she looks for when taking on a new client. We dive into a few of the tasks Nicole started with because these initial things allowed me to start building momentum in my productivity and increase of income. Plus, hear if Nicole had any struggles to overcome along the way while creating systems.“That’s what you need to have more creativity, to be more productive...” At 20:25, Nicole and I talk about her making sure I stay accountable and how having someone to talk to so we don’t totally feel like a solopreneur is so important! Hear why Nicole stepped up to take on the additional role of being my social media manager.“I have that experience in my previous role of holding people accountable...” At minute 28:25, we talk about two of Nicole’s tasks that brought me to 2x my productivity and income and the one task I know is going to 10X my income. “It might sting at first. But it’s coming from a good place...” At 35:55, Nicole tells me if she saw anything in me that I didn’t see in myself. We end the show with Michelle’s Hot Minute, a round of Rapid Fire Questions!If you want to connect more with Nicole, you can find her on Instagram, @NicoleMurphy1 Until next time! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Today I’m joined by Jules Dan. He’s a group fitness instructor turned email copywriter and has a passion for stories. His podcast Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and the UK.Jules is passionate about teaching his audience the power of interviews to really understand people's core desires, motivation for change and why people buy. If you’ve ever dreaded the ‘research’ that goes into writing high converting copy. You need to listen to this. By the end of this episode you’ll learn exactly how he strategically uses his story interview framework that will help you write your next winning promotion.“Get their full attention from the get-go...” At minute 3:00, Jules tells us about himself and his journey. Hear why storytelling and story style interviewing is the best way to research and write really good copy. Plus, Jules shares how to approach and ask people to share their story.“Build rapport first to bring their barriers down to be able to talk about their emotions...” At 11:05, hear what obstacles Jules faced while figuring out how to interview properly and the first step you can do now to get started with a story interview. Jules also talks us through the first steps in order to get a good interview including building rapport.“Slow down and read the audience...” At minute 18:00, Jules dives into the next 2 steps which include reading body language and making sure to get details from people so they don’t skip over parts of their story.“People will do anything for those who encourage their dreams...” At 26:55, I’m asking Jules what some of the biggest mistakes he sees people make if they were to give this framework a go. Plus, hear how storytelling interviews and our copy relate. Jules shares a good tip about writing copy on a budget!We’re ending the show with Michelle’s Hot Minute, a few rapid  fire questions where Jules answers the first thing that comes to mind! If you want to connect more with Jules you can join him in his free members area and on LinkedIn. Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to episode 22! Today is all about podcasting. Whether you have a podcast or looking to start one, today’s guest, Julie Davidson, is THE women when it comes to podcasting. Julie Davidson is a podcast producer, podcast co host and veteran radio personality. She enjoys podcasting because as a consummate connector, she sees how one show can bring together countless people.“There are just shy of a million podcasts, but there’s not a YOU...” At minute 1:45, Julie shares her journey with us and how she got to be so awesome! Plus, there are so many podcasts but are there too many for others to stand out? Julie gives us her opinion.“We doubt ourselves because we want to be the best ...” At 7:15, we’re talking about how podcasters can decide what to talk about when getting started and how to decide whether your show should be a solo or have a co-host? Julie also shares what to do if you want to ‘breakup’ with your co-host.“If you bring in people that are compelling and engaging, they’re going to stick with you...” At minute 17:55, I ask Julie how new podcasters find guests and how guests can be a benefit to your podcast. Is there a right method for balancing solo shows and guest interviews? Hear what Julie has to say about that!“You really have to show appreciation for what they do...” At 29:00, Julie shares tips for pitching someone to come on a podcast. We’re also talking about having a one sheet including what that is, what should be on it and how often to update it.“I don’t see it as a job, I actually like it, it’s fun!...” At 39:340, Julie tells us why she believes why podcasting is so appealing for business owners. We’re ending the show with Michelle’s Hot Minute where I ask Julie a round of rapid fire questions! If you want to connect more with Julie, check out her Facebook group and her podcast, Dandelions: A Podcast For Women. Until next time, happy marketing! Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode! Today’s episode is one of the most powerful things you must be doing in your business, otherwise you may not be in business in a couple years. And that’s LIVE VIDEO! Don’t freak out because my guest, Tiffany Lee Bymaster, who I originally met as Coach Glitter is a pro.Tiffany started in the production world as a makeup artist, wardrobe stylist and set designer for nearly two decades in Film, TV, Commercial, Fashion as well as with Top Online Marketers, Authors and Speakers. For the last 6 years, Tiffany has built her own Personal Brand from the ground up in the online space as a business coach, launch strategist, top affiliate marketer and is the creator of lights, camera branding. Today is all about why live video is more important now for business than ever before!“The most success in whatever form, it starts off so messy...” At minute 3:05, if you think success comes easy for everyone, that’s not true! Hear Tiffany’s opinion on the messy behind the scenes that happens before the success. Plus, Tiffany dives into the idea that confidence is a byproduct of fear, how to build up confidence and how to deal with judgement with live video.“You create custom audiences every time you do a live video...” At 24:30, we’re talking about why you should do live videos on your facebook business page and how to create and build an engaged audience.“You’re either in a launch or you’re in a pre-launch...” At minute 34:20, Tiffany is talking about all things about launches and why the pre-launch is often overlooked when it shouldn’t be. Hear more reasons why live video is crucial to your launch if you aren’t convinced yet!“It’s not about the production value, it’s about the content...” At 45:00, I’m sharing what I took away from what Tiffany has shared and why it’s not always going to be perfect but we have to keep pushing no matter what. Tiffany shares all about her FREE 3 part training series about creating impact with live video. If you want to connect more with Tiffany you can find her on Facebook and Instagram. To sign up for TIffany’s FREE training you can go here and don’t miss out! Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to episode 20! You are in for a treat my friend. The one and only Nick Demos is joining me on the show today. Nick is a Tony and Olivier Award winning producer (MEMPHIS, COME FROM AWAY), award winning filmmaker for his Alzheimer’s film (POLICY OF TRUTH) and writer. His current projects include documentaries on body image in the LGBTQ community (THE BODY ELECTRIC) and the chronic pain syndrome, Fibromyalgia (INVISIBLE); and a book about living in creative flow. Formally he was the Artistic Director of Lyric Theatre of Oklahoma where he transitioned the company to a multi- million dollar business including the building of a brand new theater, a children’s academy, rehearsal studios, scenic and costume shops. For his work he was awarded the “Living Treasure Award” in the state of Oklahoma presented to him by the state’s governor.He has been teaching yoga, pranayama (breath work), meditation and creativity for over a decade. He is a 1000hr ERYT-500 senior teacher. Additionally he coaches creatives and soul- centered entrepreneurs and teaches them how to authentically utilize stories to leverage their personal brands, and he has an online membership community for their creativity and self-care. Today’s episode is all about Creating Stories That Convert. Let’s dive in!“I realized I had to shift my life again...” At minute 1:20, Nick shares his story with us including his journey as the Artistic Director of Lyric Theatre of Oklahoma where he transitioned the company into a multi-million dollar non-profit to his yoga journey to getting in the online space.“What you want is people to relate to you, not be pushed from you...” At 12:15, we’re talking about how to identify a story in your life that you can start to share. P.S. if you think you don’t have an interesting or good enough story to share...you have more stories than you think you do!“Facts tell, stories sell...” At minute 17:00, if you’re wondering how our stories and storytelling relate to sales, Nick is telling us how it does. Plus, hear the common mistakes he sees people making when using stories in their business. “You’re looking at the pain of your customer and then relating it to something you went through...” At 21:30, Nick shares why your story is so important to your personal brand and how his own story and background as a theater and filmmaker, shaped him as an entrepreneur. We also talk about moving past the fear of sharing your story or thinking it's not good enough.We’re ending the show with Michelle’s Hot Minute where I ask Nick a round of rapid fire questions in one minute! If you want to connect more with Nick, you can find him on his Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to episode 19! During these uncertain times, it’s so easy to fall in a rut. I mean, you’re not leaving your house and most likely chilling out in your PJ's, binge watching every series on netflix, hulu and amazon prime and getting cabin fever. Here’s one other thing to consider...start a habit you’ve been wanting to for some time OR possibly take on a hobby.Today we’re talking about how you can get out of a rut with your funnels. Now more than ever we need to be extremely strategic with our marketing efforts and our marketing dollars! “The disconnect isn’t the ads themselves, it’s the opt-in landing page...” At minute 1:00, I’m sharing what I do every day to make sure I don’t fall into a rut and a few ideas that may help you if you’re in a rut right now. I’m diving into why landing pages are so important and serve a major purpose to our business. “Your headline is the heavy lifter for your landing page...” At 4:45, I’m sharing the 5 places on your landing page that you may need to tweak to get you at the standard conversion or higher starting with fixing your headline.“Your subheading should further confirm that your reader is in the right place...” At minute 6:50, we’re talking about subheadings and how to make them more irresistible! PLUS, hear how to have a visible call to action button and use it effectively.“Having more is not always better...” At 10:00, do you think your landing page needs to  be full of information, distracting copy, content and pictures? I can tell you it doesn’t! I’m sharing my tips to make your landing page simple yet effective and why your landing page NEEDS to match your ads. Grab my free headline template by going here. Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com