Optimize to Monetize

Welcome back to another episode! This is part 2 of 4 to the of Ad Account shutdown series where I’m giving you tips and strategies of what to do so you can minimize your chance of getting your account disabled. Have you done the 3 things I mentioned in part 1 of the ad account shut down series? If you haven’t...whaaattt??? Why not?!  You need to stop right now, go listen, do the three things and then come back and listen to this episode.Today is all about what words to avoid in your ad copy and we’re diving into your messaging. This one is going to be short & sweet yet super effective. Your messaging is probably the main reason why your ads get rejected so here's what we're going to talk about:Top two words to avoidHow to reframe your wordsWhy your ads are approved but not performing wellMake sure you tune into the rest of the ad account shut down series. Until next time! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode, you’re listening to a #MarketingTipFriday edition! Have you ever been told to boost a post or maybe you’ve been told NOT to boost a post but you don’t really know why? You know that little blue button underneath the posts on your Facebook page? That’s the boost post button..The BIG question I’m answering today is if you should boost or not boost your Facebook or Instagram ad.Until next time! Happy Marketing!P.S.  Let me know if you found this helpful by sending me a DM over on Instagram!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode! Today is all about Facebook Ad shutdown. They seem to come out of nowhere and are showing up a LOT. Some are just an error on Facebook’s part and others are truly the user’s fault. It’s not IF your account will be shut down...it’s WHEN. It’s so critical to your business that you listen to this episode!Let’s talk about…Following policy and reviewing ad policiesWhat you need to have in place that only takes 5 minutes to doUpdating your personal profile including confirming your identityTips for what to do when you're advertising Make sure you tune into the upcoming episodes where we’re talking aboutWhat words to avoid in your ad copyDelicate nichesThe one place that you may not think Facebook is looking but they totally areUntil next time! Happy Marketing!P.S. I’d like to ask you...what are THREE things you’re going to accomplish this year without fail, non-negotiable, #noexcuses? Send me a DM, @themichellefernandez, and let me know!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode! Today is all about Pinning for Prospects. Have you added Pinterest to your organic marketing strategy? Rachel Ngom, the queen of Pinterest, is joining me today and if you haven’t joined Pinterest yet, you might just change your mind!“I saw 34,000 people every month coming to the blog from Pinterest and I built my email list to over 20,000 subscribers for free…” At minute 0:40, Rachel tells us a little bit about herself, her journey and what led her to where she is today plus she’s sharing some myths when it comes to using Pinterest for business!“We don’t care about the vanity numbers, we care about the REAL numbers of what’s going to help your business grow...” At 4:45, hear what is required to have in place if you are going to use Pinterest. “Stuff that is 5, 6, even 7 years old is still getting traffic...” At minute 5:55, Rachel tells us if there are any businesses that shouldn’t be using Pinterest to get noticed and attract leads and if Pinterest is a set it and forget strategy!“Definitely be patient and be in there for the long haul...” At 8:25, can you guess how long it should take to start seeing traction on pinterest?! Hear if Rachel suggests if all of this traffic should be free or led to a paid offer.Want more on Pinterest?? Join Rachel at her LIVE 3 day training, Pin With Purpose! Learn how to drive traffic, generate leads and profit from Pinterest. Save your seat right here! If you want to connect more with Rachel, check out her podcast, She’s Making An Impact Podcast!Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode! My guest on the show today is Selina Gray who is a beautiful soul that I’ve had the pleasure of being in a mastermind together with for two years now. Selina is a financial empowerment mentor who’s helped thousands of women stand in their CEO power, earn more, keep more and create richness from the inside out. Today is all about Money & Money Mindset. It’s time to free any money shame because money is more than numbers and we all have the power to choose a new way.“We grow up thinking that money is success and that requires us to buy things to show our success...” At minute 1:04, before we get the party started, Selina tells us a little about what she does and who she helps. We dive into the money mindset, the truth about money, and what made Selina go into money. We discuss how we can get caught up in money and competition and Selina shares an abundance mantra to keep us grounded in our money mindset.“You have to consciously choose that you’re deserving of that...it’s a destination not a journey...” At 20:35, Selina tells us what she suggests if someone has the mindset of lack when it comes to money and how they can move through it and to open a clearing of abundance. “Let kids fall in love with their relationship with money which can be more than just numbers...” At minute 30:35, Selina fills us in on what she suggests for young people going into business or life that may carry baggage from their upbringing. Plus, hear when Selina recommends for entrepreneurs to hire a bookkeeper.“It’s been a dream of mine for years to host a safe place for women entrepreneurs to talk about things like money story...” At 42:35, we get all the details on Selina’s upcoming event in just a few weeks, She’s Still A Money Boss...you won’t want to miss it! As always, we end the show with Michelle’s Hot Minute with a round of rapid fire questions!To learn more about Selina's live virtual event She's Still A Moneyboss...click here >> www.themichellefernandez.com/moneyboss! To connect more with Selina you can visit her website and follow her on Instagram, Facebook and LinkedIn.Here are the books mentioned in this episode:Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of the Traffic & Conversions show!Do you think it's time to stop running ads? I can tell you it's not...it’s time to do a different strategy! I'm sharing one strategy that will help you grow your audience, get more exposure and have lower cost per result. If you’re running your own ads or you know your way around ads manager and want to learn more about this strategy and other campaigns you should always be running, even in these times, check out the traffic conversion code at trafficconversioncode.com.Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode of the Traffic & Conversions show! I am super DUPER excited for today's episode. My ride or die is joining me today. As we’re coming up on 26 years of marriage, he is definitely my rock, super supportive and my most important partnership in my business. I have gone to so many events and spoken to online business owners that don’t have a supportive spouse. I was shocked. I thought everybody has a supportive spouse.So I asked him to come on the podcast today to share his thoughts and asked him not to hold back. We are being real and pulling back the curtain of what goes on in the Fernandez household. Today is all about the most important partnership in your business!“I knew you were going to crush whatever you started but I was unsure...” At minute 1:35, Danny tells us a little bit about himself and what he does. I asked Danny what his thoughts were when I told him I wanted to start a business. Plus, we talk about what to tell a spouse who doesn’t quite understand the others dream.“I still learned things at these events that I used in the business I was in...” At 11:15, Danny tells us how he really feels when I ask him to go to live events with me and how he used what he learned from these events including leadership skills and the amazing training he did for his job as a firefighter.“I didn’t see the value at spending this money at first...” At minute 18:25, Danny shares what advice he would give to someone who doesn’t have a supportive spouse and hear a little insight of what goes on at home while I'm away and when I come back from an event.“You have to know your partner, you have to know the relationship you have with them, what motivates them...” At 28:45, hear how Danny helps me through my limiting beliefs and how he deals with it himself. Plus, Danny shares some ways he helps me through launch mode...it’s not what you would think! “I get excited because I see the potential of growth...” At minute 35:25, as I’m constantly going and going, Danny shares the hesitations he has for me and the business as it continues to grow and gives advice to the spouse not involved in the business. As always, we end the show with Michelle’s Hot Minute!Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

This episode is ooohhh so important but most people don’t even want to deal with this. It’s all about knowing your numbers. My guest is Katie Ferro who is a licensed CPA, professional bookkeeper, fellow entrepreneur & mama of 3 little ones. Her main purpose is to keep herself out of a cubicle so she can spend more time at the park and she’s passionate about helping others do the same or more of whatever fills their heart! She empowers entrepreneurs by giving them the ability to effortlessly see their profits and stay within their zone of genius by making bookkeeping a breeze. You NEED to know your numbers so let’s dive in!“What I hated about the mistakes I was seeing was how preventable they could have been...” At minute 1:20, Katie fills us in on a little about herself and who she helps. Plus, Katie explains what profit actually is, why it’s so important and what you can do as a startup right now to create a profit.“When people look at their numbers for good or bad, profit happens...” At 11:20, do you have a fear of numbers or wonder how often you should be doing your bookkeeping? Katie shares the answers to both of these questions! “You’re going to lose track of your expenses more than your sales...” At minute 19:45, I’m asking Katie for advice on how to know when you’re ready to hire a bookkeeper and how to go about it. BONUS tip... hear the one action step that can be taken today for someone who has chaos on the numbers side of things!At the end of the show hear Michelle’s Hot Minute! I’m asking Katie a round of rapid fire questions where she answers the first thing that comes to mind. If you want to connect more with Katie you can get her Small Biz Starter Kit and find her in her Facebook group, The Profit Pursuit Community.Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to another episode! My very good friend and super smart business woman, Alicia Jonas is joining me on today’s episode. Alicia is a business coach for female entrepreneurs whose superpower is helping biz owners turn their expertise and passion into profits online. She uses her experience in building two successful businesses and a focus on mindset, visibility, and aligned strategies to help entrepreneurs grow thriving businesses so they can live a life of abundance and time freedom. Today is all about building authority through content.“We’re going to be appealing to all of the different buyer types through our content...” At minute 1:05, Alicia fills us in on who she is, who she helps and what she helps them do. Plus, we dive into what building authority through content means and why we should all be doing it.“Share something that happened to you and tie it back to a point you want to drive home...” At 7:20, Alicia goes through and explains the 4 types of content which includes educational, storytelling, aspirational, polarizing and the one we all know, promotional.“I want to bring people into the highest state of awareness...all the way from unaware all the way to most aware...” At minute 15:00, we’re talking about the 5 levels of awareness and how to shift our content when getting ready to launch an offer. Alicia tells us how to plan it out and where to start with creating content according to buyer awareness.“You definitely want to target your ads accordingly for what you’re launching and where your audience is...” At 21:20, hear how you would apply the concepts we’ve already talked about to an ad strategy with tips including targeting content accordingly, or if running multiple ads or retargeting, run separate content to different audiences with different awareness levels.We end the episode with Michelle’s Hot Minute where I ask Alicia a few rapid fire questions with her answering with the first thing that comes to mind.If you want to connect more with Alicia you can find her on Instagram @aliciajjonas and check out her stories! Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

I can’t believe that I’ve officially been in business for just over a year now. I’m talking full time with clients, a team and everything. It seems like it took me forever and a day to get to the point of figuring out what the heck I was going to do, stop treating my business as a hobby, making the jump and trusting the net would appear. Today I’m pulling back the curtain in my business sharing the 10 lessons I learned from my first year in business, the good and the bad!“You are the sum of the choices and decisions you make every moment...” At minute 2:15, I’m sharing the first 2 lessons including what happened when I realized that I’m choosing my fears, not my dreams and I’m allowing my fears to stop me and how to detach the emotion from the outcome.“I didn’t have 100% belief in myself or my abilities...” At 7:10, I’m sharing the lesson I learned that happened every time I didn’t get what I wanted and why you need to have processes and systems in place.“I am now so much more aware of what's going on and more conscious of what I need to do to become more profitable…” At 10:40, is the one lesson I don’t always love...knowing my numbers. Plus, hear why I had to learn to balance between work, family, time for myself and why I can’t care about someone else’s business more than they do.“I had to make some hard decisions and let customers go….” At minute 14:00, I’m talking about making really hard decisions about deciding who I want to work with and who I don’t. All of this led me to finding true freedom in my life and realizing that I am POWERFUL.One thing I do know especially in 2020 … the future is anything but certain so I have to be 100% confident that I am doing everything within my power to feel peaceful, create massive value, focus on serving and be grateful for all that I have and for everything that’s already on it’s way.What’s one lesson you learned in your first year of business? DM me on Instagram, I would love to know!Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com