19. 5 Landing Page Tips To Increase Conversions

Welcome back to episode 19! During these uncertain times, it’s so easy to fall in a rut. I mean, you’re not leaving your house and most likely chilling out in your PJ's, binge watching every series on netflix, hulu and amazon prime and getting cabin fever. Here’s one other thing to consider...start a habit you’ve been wanting to for some time OR possibly take on a hobby.

Today we’re talking about how you can get out of a rut with your funnels. Now more than ever we need to be extremely strategic with our marketing efforts and our marketing dollars! 

“The disconnect isn’t the ads themselves, it’s the opt-in landing page...” At minute 1:00, I’m sharing what I do every day to make sure I don’t fall into a rut and a few ideas that may help you if you’re in a rut right now. I’m diving into why landing pages are so important and serve a major purpose to our business. 

“Your headline is the heavy lifter for your landing page...” At 4:45, I’m sharing the 5 places on your landing page that you may need to tweak to get you at the standard conversion or higher starting with fixing your headline.

“Your subheading should further confirm that your reader is in the right place...” At minute 6:50, we’re talking about subheadings and how to make them more irresistible! PLUS, hear how to have a visible call to action button and use it effectively.

“Having more is not always better...” At 10:00, do you think your landing page needs to  be full of information, distracting copy, content and pictures? I can tell you it doesn’t! I’m sharing my tips to make your landing page simple yet effective and why your landing page NEEDS to match your ads. 

Grab my free headline template by going here. Until next time, happy marketing!

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If you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!

CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com