Optimize to Monetize

Welcome back to episode 18! There are so many scare tactics going on right now in the media. This past weekend I watched a couple of segments of the news and instantly went into FEAR mode. Then I caught myself and said girl, why did you even watch that?? This is what I decided…#1 stop watching the news, #2 continue forward thinking and what can I do to lean into serving and giving hope and be the example of what’s possible during these timesI’m excited that my guest, Andrea Ames agreed to come on the show because she is all about helping businesses keep their clients and grow retention revenue through a focus on the “forgotten funnel” of customer onboarding, product adoption and customer success, retention and advocacy. Today’s episode is all about how customer retention strategies can help your business during a recession.“Don’t give everything away for free but obviously support your community...” At minute 1:50, we’re talking about business growth, customer acqusitions and how customer retention strategies apply to online businesses. Hear what Andrea is offering for her customers right now to help during this uncertain time.“You need to be really aligned with your audience...” At 12:20, Andrea shares the key components of a retention strategy and we dive into why onboarding is so important along with measuring retention and customer progress. Plus, hear how to give customers a good experience without overhwleming them and creating perfect products!“People need a lot more support right now around mindset and tactis for focusing...” At minute 21:46, Andrea shares how to use brand ambassadors that promote their expereinces and success in your programs and she shares the biggest customer retention issue that businesses face.“Be open, be willing to learn…” At 37:55, we’re talking about the opportunities for growth for small business and entrepreneurs in our current situation and as always...we are ending the show with Michelle’s Hot Minute, a round of rapid fire questions!If you want to connect more with Andrea, you can find her on LinkedIn, Facebook, Twitter and on her company’s website. Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Today’s episode is so near and dear to my heart! Why you ask? Because this is something I had wanted to do for such a long time, 15 years long, and once I discovered this whole online thing, it was 5 years in the making. Today is all about leaving your 9 to 5 with My good friend Amy Coats who helps high achievers quit the 9 to 5 and use their skills to build a profitable business. “I saw the potential that I could be doing so much more...” At minute 1:05, Amy tells us a little about her and her journey as well as what made her leave her 9 to 5 corporate job and what makes most people leave theirs.“I always recommend keeping it as your backup plan...” At 7:20, hear what steps it takes to leave a 9 to 5 job and how to set yourself up to have control and low risks once you get there. Plus, Amy is sharing one of the biggest mistakes that she made.“We know a lot more from our 9to 5’s than we give ourselves credit for...” At minute 14:15, I’m asking Amy how we know what type of business to start and she tells us some questions and thoughts to help find the answer!“I feel like there is the biggest opportunity right now for people to start their own businesses...” At 20:50, we’re talking about how to balance our 9 to 5 and starting your own business. We also dive into the uncertain times happening right now and ask, is this the right time to start a business? What should we be doing right now?As always, we are ending the show with Michelle’s Hot Minute! I’m asking Amy a few Rapid Fire Questions! If you want to connect more with Amy twoweeknoticesociety.com, on Instagram, Facebook and Pinterest!Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to episode 16! As much as I love paid traffic to generate leads, I’m also always looking at ways to grow my list and my client’s list organically. You should never have all your eggs in one basket! My good friend Allison Hardy is joining me and you are going to love her just as much as I do! Allison helps mompreneurs create thriving 6-figure businesses on their terms by simplifying and streamlining their businesses, which allows them to scale and grow quickly and easily. Allison is the creator of The 6-Figure Mompreneur Podcast, a Huffington Post Contributor, has been featured in YFS Magazine, and was named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. She's also wife to Teer, and mom to six year old Camden and 2 year old Nora. Today’s episode is all about how to lead gen the smart way. “Within 4 months of opening up my 1-on-1 service I was fully booked...” At minute, Allison tells us about herself and her entrepreneurial journey.“The algorithm shifted and groups became really, really important...” At 8:05, Allison is sharing what the smart way is for lead gen and hear what platforms are good lead generators including Facebook groups. Allison shares major insight and tips on how to set up your Facebook group for lead generation.“You are the person leading this group and it’s an extension of your business...” At minute 17:15, should we pitch inside of our groups? Providing value vs pitching vs what’s available where's the balance and how to decide what the goal of your group should be. “It’s a really effective way to get your group seen more organically and leverage the algorithm...” At 25:20, how do you get new people in your Facebook group and why activity, Facebook lives and engagement are so important in a short amount of time. Tips and advice for pop up groups and build excitement and hype.We’re ending the show with Michelle’s Hot Minute! I’m asking Allison a few Rapid Fire Questions. If you want to connect more with alii you can join her Facebook group, The 6-Figure Mompreneur Community and listen to her podcast, The 6-Figure Mompreneur Podcast.Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to episode 15! Today we’re spending time with one of my business besties, Kerri Carlile. Kerri is an Automation and Systems Strategist who supports course creators and coaches in generating leads and sales 24/7 online. She is a messenger marketing expert and making business simple and automated is her jam.Kerri is a mom of 3 kiddos and a dance mom to boot so if there is an easier way to do something, she will find it! She is passionate about helping biz owners to create a life they love living right now instead of slogging through the hustle and grind. In her down time, Kerri loves binging on dystopian fiction like the Handmaid’s Tale and The 100. We’re talking all about the silent killer in your business. Let’s get to it!“It got worse before I learned how to do it the right way...” At minute 1:30, Kerri is sharing a little about herself and her journey that got her to where she is today.“The sale doesn’t stop when the transaction is made...” At 8:30, I’m super curious what is silently killing my business and Kerri is filling us in on why she is hating on organic marketing! Plus, hear the biggest mistakes people are making when it comes to organic marketing. “From there, it was like what else can they do?...” At minute 16:20, I’m asking Kerri how she comes up with a simple strategic system and makes them automated. Kerri shares how she got started with messenger bots and fills us in on all the details we need to know about them!“You want this to be like you’re talking to a person at an event...” At 26:00, we’re breaking down what a bot list is and how to utilize it for your business. I ask Kerri how she knows when to step in as herself, not a bot, and how to handle certain conversations to build a sales structure and a relationship. Hear what Kerri has to say to people who hate messenger bots and the misconceptions floating around.We are ending the show with Michelle’s Hot Minute! I’m asking Kerri a few rapid fire questions where she answered the first thing that comes to mind!If you want to connect more with Kerri you can find her on Facebook at facebook.com/kerricarlile, on Instagram at @kerricarlile and on her website, www.kerricarlile.com. PLUS, Kerri is giving us a FREE quiz that is all about figuring out the biggest mistakes that are keeping us maxed out and stressed out so you can fix it and avoid biz burnout.Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to episode 14! Today I wanted to dive into the topic of a possible recession and share what I learned from the last recession, what my coach is advising and what you can do right now with your marketing efforts to stay in the game without busting your budget."We went through all of our savings and It took us forever and a day to come out on the other end..." At minute 1:10, I'm sharing my story when the recession hit in 2008. I'm sharing three things I learned that has now put me in a position to never allow me to be in the same situation again."Double down on what’s bringing in revenue. Stay focused on what’s working..." At 7:19, I'm sharing the 4 things my coach, Stacy Tuschl, recommends doing right now to be proactive and move your business forward even during these times. We're talking about being proactive to move your business forward even during these times from a marketing stand point specifically on social and running ads.There will be times when you’re going to say to yourself. This is hard. It would be easier if I just gave up. Whatever you do ...DO NOT GIVE UP! I’m not giving up and neither are you! YOU ARE NOT A QUITTER!Until next time, happy marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to episode 13 of the Traffic & Conversions Show! Today is all about an obsession of mine...goal CRUSHING! I’m interviewing the creator of the 90x Goal Planner, ALoN David.ALoN, founder and CEO of 90x, arrived in America without any business leads or connections. He had no university network or promising internships. ALoN didn’t even have a solid business idea. But he did have ambition. He had drive. He had the dream to make something of his life. So while going to school full-time, ALoN decided to get a job working construction for $5.25 per hour. Yet he knew that just getting a degree wasn’t enough, so instead of waking up each day complaining of his situation,  he decided he needed to set a goal to keep him focused on his dreams. The only problem was that there weren’t any quality goal-planners or systems out there. So ALoN decided to create his own system that could take a minimum-wage job and turn it into an opportunity.Inspired to further test his goal-system, ALoN decided in 2010 to start a photography business from scratch. Within a year, the photography business became a 6-figure side-gig and that was when ALoN knew that his 90x goal-system was something special. Looking to help others effectively set and achieve goals, ALoN put together the first 90x goal-planner. Now, if you’ve ever shopped around for a planner, you know that there are to-do planners, there are planners to help you schedule, there are planners that act more like diaries, but 90x is the first planner to incorporate all of the essential goal-setting elements into one complete system.Please tell me you’ve heard of 90x?! It’s what all the cool kids are using to achieve their dreams and change their lives. Today’s episode is all about how to effectively use goal setting to grow your business!“What is my intention today toward my goal?...” At minute 1:25, ALoN explains what the purpose of the 90x Goal Planner is and we’re talking all things planning, setting goals and taking action.“I knew what I wanted and I just went after it...” At 6:25, ALoN shares his story and the journey that brought him to creating 90x. I was so inspired when I heard his story and I’m so glad he is sharing it with you!“I’m working from the vision, not to the vision...” At minute 14:10, ALoN is sharing his strategies including what he’s doing to crush goals. Plus, we’re talking about how to find our why, set momentum and set our vision and actions to commit to for 90 days. ALoN helps us understand how to set your vision, find our goal, get a deeper why and how to start with small actions every day.“Anything until today is in your past...” At 27:15, ALoN shares how he overcomes beReady to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to episode 12! Today’s episode is a MUST for any business owner that wants to have longevity in their business, really enjoy a profitable business attracting their ideal clients and building a life they love. I’m sharing the secret to getting more clicks, sales and profits using the structure, strategy and power of words!“What are they doing to get these crazy cool results that others are not?...”  At minute 0:28, have you ever wondered why certain businesses are thriving with way more customers than other businesses? I have! Or why some people have a crazy high number of people registering for their webinar, sales conversions to envy or fill their offers Every. Single. Launch?! Hear what I found out about this...“The key is to tie multiple reasons to why people buy not just one...” At 5:53, let’s talk about the reasons why people buy and if your offer, product or service provides a solution to why people want to buy. I’m giving you questions you can ask about your product or service to figure this out!“It’s all about creating curiosity to pull people in...” At minute 10:15, I’m giving you a challenge! This challenge will help you understand your target audience and how to turn the answers from a few minutes ago into content for your headlines, stories, sales pages and more of your messaging. Plus, I’m diving into the one skill everyone NEEDS to develop...writing headlines.I’ve created a FREE headline template for you so head over to themichellefernandez.com/headline to grab it! Until next time...happy marketing!P.S. The book Copywriting Secrets by Jim Edwards is the one mentioned in the episode!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to episode 11! Today I’ve got a special treat for you...Michelle Adams! She is a Branding Photographer and Founder of She Gets The Picture. She Gets The Picture is a self-paced, online course that also provides in-person workshops designed for female business owners and all women who want to look and feel great in front of the camera. By using something as simple as your smartphone, you can learn how to create your own branding photos that stop the scroll, create impact and attract the right clients. You are going to LOVE her!"I could not get enough of knowledge and expression in a visual sense..." At minute 0:55, Michelle shares her journey with us that got her to where she is today including the difficult times."This is really about connection and your face is the most important real estate..." At 7:15, Michelle explains exactly what branding photography is. It's not just a photo of you...there is SO much more! Michelle tells us why we even need photos for our business instead of using stock photos and tips on how to choose the right photographer for you and your business."There is so much we can learn and benefit from by doing these photos by ourselves..." At 12:45, hear how often should we be doing a photo shoot to update our photos. Michelle also shares a trick with us that can save you money on photos! Plus...what's the trend or ‘look’ in branding photography these days? Michelle gives us all the details!"They think it's all about pretty pictures..." At minute 16:40, hear several photo myths that women find themselves up against. Michelle tells us a 4 of the main pillars of a great branding photo and how to feel LESS awkward in front of the camera!"I want to show you being you..." At 25:45, is it true that the camera adds 10 lbs?? Hear the truth about this, how to prepare for photoshoots whether we do them ourselves or if we pay a photographer to do them and the best clothes to wear."Get out there, learn the best lighting..." At minute 34:40, we're talking about how we can save time with DIY-ing our own photos and not look like an amateur. Michelle tells us the best kinds of photos for each platform including Instagram stories, IGTV, websites and more!We are ending the show with Michelle's Hot Minute where I'm asking Michelle Adams a few rapid fire questions! If you want to create your own free high-impact branding photos, grab Michelle's FREE download here. To connect more with her you can join her Facebook group, She Gets The Picture, follow her on Instagram, Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to episode 10! I have a special guest on the show today, Danielle Cevallos who is all about content strategy and copy for thought leaders, world changers and trailblazing brands. Today she’s going to share how to create content that builds authority. She is my go-to girl for all things copywriting and content marketing!“This was the first time ever I had made an investment that was scary and big...” At minute 0:45, Danielle is proving how awesome she is by sharing a little about herself and her journey. Hear why it’s important to find a copywriter that understands you and your messaging. “You have to know your voice for someone else to be able to pick it up...” At 11:45, I ask Danielle about some of the objections she hears from clients and potential clients. Plus, she is sharing tips on how to find your voice and use it effectively and a few more objections she hears about pricing for hiring a copywriter. “You need to have different, original thoughts...” At minute 16:15, we’re talking about what separates authority building content and plain ‘ol vanilla content. Plus, Danielle shares what mistakes people are making with their own content and how we can be sure to stand out in our own industry.“You need to put content out first and foremost where your people are...” At 28:05, we’re getting insight into where we should be putting our content and how often we should be sharing it. We are ending the show with Michelle’s Hot Minute where I ask Daneille a round of rapid fire questions!If you want to connect more with Danielle you can find her on social @basicgirlmarketing, at basicgirlmarketing.com and check out her podcast, The Basic Girl Marketing Podcast!Until next time, happy marketing! Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com

Welcome back to episode 9! Today’s episode is going to be a good one. It’s all about how to make more sales with a killer thank you page. I’ve seen so many of my customers and opted-into other people’s funnels and noticed that One of the most overlooked components of a sales funnel is the thank you page. Get ready to make an amazing thank you page!“YOU spoke to Tony freaking Robbins!...” At minute 0:38, I’m giving you a recap of the last view weeks including my trip to the Funnel Hacking Live Event which is hosted by Click Funnels and then I went to my Powerhouse Mastermind Retreat hosted by the one and only Stacy Tuschl.“Your thank you page is that ONE chance to make a lasting impression...” At 2:52, I’m taking you through a little scenario to show you how important a thank you page really is. Let’s dive in and discuss 3 ways to optimize your thank you page…“A quick win and an opportunity to see what working with you would be like...” At minute 5:12, we’re starting with step #1 which is all about making sure you don’t leave your customers hanging! With step #2, I’m explaining why you should sell your customers a tripwire product.“It’s about how you say it...” At 9:30, we’re finishing off with step #3 and taking your thank you page to the next level! Hear a few ways to keep people engaged with your brand, and bring in more sales post-conversion.I can not tell you how grateful I am that you have hung out with me today. You are amaze-balls. I hope you enjoyed today’s episode.Until next time! Happy Marketing!Ready to Scale Without the Tech Overwhelm?You can't truly scale a profitable business without a systematic way to bring in new leads and clients every day. If you're ready to grow faster, reach more clients, and simplify your processes, OptimaFunnels is here to help. This all-in-one platform makes building high-converting sales funnels and automating your marketing a breeze, saving you time and money.Head over to OptimaFunnels.com to learn more and start your journey toward a simpler, more profitable business today!Leave a Review or Share Your ThoughtsIf you found this episode helpful, I’d love to hear from you! Leave a review or comment below. What resonated with you? What’s one thing you’ll be trying in your business? Your feedback helps me create more of what you need to grow your business!CONNECT WITH MICHELLE:Instagram: @themichellefernandezWebsite: themichellefernandez.com