18. How Customer Retention Strategies Can Help Your Business During A Recession

Welcome back to episode 18! There are so many scare tactics going on right now in the media. This past weekend I watched a couple of segments of the news and instantly went into FEAR mode. Then I caught myself and said girl, why did you even watch that?? This is what I decided…#1 stop watching the news, #2 continue forward thinking and what can I do to lean into serving and giving hope and be the example of what’s possible during these times

I’m excited that my guest, Andrea Ames agreed to come on the show because she is all about helping businesses keep their clients and grow retention revenue through a focus on the “forgotten funnel” of customer onboarding, product adoption and customer success, retention and advocacy. Today’s episode is all about how customer retention strategies can help your business during a recession.

“Don’t give everything away for free but obviously support your community...” At minute 1:50, we’re talking about business growth, customer acqusitions and how customer retention strategies apply to online businesses. Hear what Andrea is offering for her customers right now to help during this uncertain time.

“You need to be really aligned with your audience...” At 12:20, Andrea shares the key components of a retention strategy and we dive into why onboarding is so important along with measuring retention and customer progress. Plus, hear how to give customers a good experience without overhwleming them and creating perfect products!

“People need a lot more support right now around mindset and tactis for focusing...” At minute 21:46, Andrea shares how to use brand ambassadors that promote their expereinces and success in your programs and she shares the biggest customer retention issue that businesses face.

“Be open, be willing to learn…” At 37:55, we’re talking about the opportunities for growth for small business and entrepreneurs in our current situation and as always...we are ending the show with Michelle’s Hot Minute, a round of rapid fire questions!

If you want to connect more with Andrea, you can find her on LinkedIn, Facebook, Twitter and on her company’s website. Until next time, happy marketing!

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CONNECT WITH MICHELLE:

Instagram: @themichellefernandez
Website: themichellefernandez.com