Search with Candour

Alison Moss, a senior SEO analyst who specialises in technical SEO and getting dev tickets actioned. She explains why technical work stalls and how to write developer-friendly tickets with clear acceptance criteria. Prioritisation by impact versus effort, using ticket templates, and building relationships with product and dev teams are key themes. Practical tips and tools are shared throughout.

Jessica Bettis, Director of Strategy at Candour, who specialises in client partnership and aligning SEO with commercial goals. She discusses trust-building, turning technical work into business-focused outcomes, smart onboarding and roadmaps, matching teams to client needs, and simple habits like quick pre-meeting alignment and a shared client workspace.

Bengü Sarıca Dinçer, an SEO consultant and Designmodo SEO Manager focused on SaaS and growth, outlines how to measure discoverability beyond rankings. She covers assisted conversions and micro-conversions. She explains branded search as a visibility signal. She introduces digital archaeology to stitch cross-platform signals. She shares ways to spot AI-discovered traffic and dark social patterns.

Sarah McDowell, podcast producer and host of The SEO Mindset, blends podcast production, marketing and AI-savvy consultancy. She and Jack discuss AI adoption splits and practical, cautious uses of tools like Descript and Riverside. They cover disclosure, hallucinations, environmental concerns and why AI should aid — not replace — human review and creativity.

Dena Warren, SEO Lead at Techquity who advises e-commerce brands on product data and AI readiness. She talks about ensuring consistent product data and rich schema, using user-generated content over manufacturer copy, and making key content visible in HTML. They cover AI-focused product feed specs, multimodal media like demo videos and 3D, and practical checks for agent-ready checkouts.

Jack Chambers-Ward hosts Search With Candour with guest Faezeh Shafiee, a freelance international SEO content specialist, to discuss how to build an interview-based content campaign with the assistance of AI.During this campaign, Faezeh used expert interviews to create a multi-channel content campaign, turning an initial plan into interviews with three women leaders in sustainability. Faezeh explains the end-to-end process from planning, interviewing in both English and Spanish, recording and transcribing, to translating/localising, article structure, keyword research and repurposing into social, email, and other channels.00:00 Welcome to Search With Candour01:01 Subscribe & listener call-to-action before the chat02:04 Meet Faezeh Shafiee04:09 Why this campaign now: International Women’s Day + interview-based content05:17 From idea to execution: turning one interview into three11:00 Using AI as an assistant15:03 Keeping authentic voices and avoiding hallucinations19:52 Results & business impact24:06 Are interviews more valuable in the AI era? 27:21 The deeper why: women’s rights, personal context, and amplifying global voices32:44 Why individual action and content matter34:33 Storytelling as a content superpower38:54 Using AI for transcription, translation & editorial surprises44:10 What Faezeh learned from the campaign46:56 How to use AI responsibly48:45 Actionable Tip: Stop doomscrolling51:43 Tool Recommendation: Conduit for internet access solidarity53:39 What Faezeh’s enjoying: Watercolour painting and Bob Ross56:45 Wrap-Up and next episodes

A fast recap of seven big 2026 SEO and search stories. Google’s new commerce protocol and branded shopping agents get spotlighted. Personalised search via Gemini linking apps is explained. AI-powered Trends and Chrome auto-browse features are covered. A study on inconsistent AI recommendations and a Google Discover update targeting clickbait and self-promotion are also discussed.

Alex Dees, co-founder and CEO of Meridian and former head of business development at Zeal, focuses on AI search visibility and agentic commerce. He discusses optimising brands and sites for AI-driven search. Topics include content chunking and structured data, using sales transcripts to find real questions, product-level Q&A for e-commerce, and why video and discovery matter for agentic commerce.

Amaka Chukwuma, SEO and content pro who contributed to the Web Almanac 2025. Chris Green, technical SEO lead focused on performance and web standards. They discuss the Almanac's data-driven process. Topics include AI and LLM crawlers, robots.txt and LLMs.txt shifts, CMS and plugin-driven SEO effects, structured data adoption, and lingering legacy web practices.

Join Jack Chambers-Ward and Mark Williams-Cook for a special episode of Search With Candour, where they recap the top SEO conferences of 2025 and share their most anticipated events for 2026.From Brighton SEO to the SEO Brein Meetup, they discuss the highlights, unique features, and what makes each conference a must-attend. Plus, get an exclusive sneak peek into the upcoming SearchNorwich XL…Don't miss out on insights, networking tips, and the banter you’ve come to expect from Search with Candour!Best SEO conferences of 2025:https://brightonseo.com/https://croatiaseosummit.com/https://hub.seofomo.co/events/https://tech-seo-summit.com/https://searchnstuff.co.uk/search-n-stuff-antalya-conference-2026/SEO conferences to look forward to in 2026:https://www.womenintechseo.com/conference/london/https://www.seobrein.nl/meetuphttps://hive-mcr.co.uk/https://searchnstuff.co.uk/search-n-stuff-london-conference-2026/Coming soon... https://searchnorwich.org/00:00 Introduction and Welcome00:20 Conference Highlights and Reflections01:57 The Importance of Networking04:30 Top Conferences of 202504:48 Brighton SEO08:50 Zagreb SEO Summit15:13 SEO FOMO Meetups19:46 Tech SEO Summit23:55 Search and Stuff Antalya26:46 The Importance of Preparation for Conferences27:23 Navigating Language Barriers at International Conferences28:07 The Value of Speaker-Audience Interaction29:35 Upcoming Conferences in 202630:18 WTSFest London33:50 SEO Brien Meetups35:39 Hive MCR39:33 Search and Stuff London41:43 SearchNorwich XL49:56 Conclusion and Final Thoughts