Search with Candour How businesses can optimise for AI search
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Feb 9, 2026 Alex Dees, co-founder and CEO of Meridian and former head of business development at Zeal, focuses on AI search visibility and agentic commerce. He discusses optimising brands and sites for AI-driven search. Topics include content chunking and structured data, using sales transcripts to find real questions, product-level Q&A for e-commerce, and why video and discovery matter for agentic commerce.
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Track AI Visibility Over Time Not Absolute Rankings
- Measure AI visibility with referral trends, a visibility score over time, share of voice and prominence for target queries.
- Meridian tracks visibility progress across chosen queries rather than claiming absolute industry rankings.
AI Prefers Consistent Trust Signals Over Emotion
- AIs are harder to fool than humans so long-term success requires real, consistent marketing in trusted places across the web.
- Alex notes trust signals from communities, forums, and editorials matter more for model trust than emotional human hooks.
Structure Content For Humans To Help AI Too
- Structure content for humans using clear sections, key takeaways and author bios so it also becomes AI-friendly.
- Alex says chunking should be sensible: structured content helps readers and signals authority to models.
