Join Jack Chambers-Ward as he sits down with Alex Dees, co-founder and CEO of Meridian, to discuss how to optimise your brand and sites for AI-driven search engines like ChatGPT, AI Mode, and Perplexity.
Discover strategies and insights on increasing visibility in the age of AI, if “chunking” your content works, and the future of e-commerce and agentic commerce.Follow Alex:
Website: https://trymeridian.com/
LinkedIn: https://www.linkedin.com/in/alex-dees
00:00 Introduction and Welcome
01:22 Guest Introduction: Alex Dees
01:47 The Rise of AI in Search
02:18 Optimising for AI Search
03:58 The Future of SEO and AI
11:55 Measuring Success in AI Search
16:38 Strategies for Effective AI Marketing
17:45 Content Structuring and Chunking
27:20 Combining Data for Better Insights
30:15 AI in E-commerce
31:31 The Future of E-commerce and AI
32:17 The Role of Structured Data in AI
33:41 Agentic Commerce: Trends and Insights
35:23 Google's Universal Commerce Protocol (UCP)
36:04 Challenges and Opportunities in Agentic Commerce
44:23 The Impact of AI on Small vs. Big Businesses
46:53 The Growing Importance of Video Content
49:17 Actionable Recommendations for AI Search
52:59 Final Thoughts and Recommendations
