Search with Candour GA4 for 2026: Attribution, AI Search Metrics & Digital Archaeology with Bengü Sarıca Dinçer | Search With Candour
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Mar 16, 2026 Bengü Sarıca Dinçer, an SEO consultant and Designmodo SEO Manager focused on SaaS and growth, outlines how to measure discoverability beyond rankings. She covers assisted conversions and micro-conversions. She explains branded search as a visibility signal. She introduces digital archaeology to stitch cross-platform signals. She shares ways to spot AI-discovered traffic and dark social patterns.
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Prioritise Assisted Conversions Not Last Click
- Track assisted conversions and micro-conversions to see how content nudges users toward a final purchase rather than relying on last-click attribution.
- Use GA4's blended/machine learning attribution and inspect micro-conversion events that precede the last touch.
Branded Search As A Signal Of Memorability
- Branded search growth is a practical signal of brand memorability and recognition across platforms.
- Bengü says increases in direct or unassigned traffic often reflect rising branded awareness rather than ordinary direct visits.
Digital Archaeology Replaces Single Metrics
- There is no single universal metric for visibility; measurement requires ‘digital archaeology’ across signals and platforms.
- Bengü recommends combining branded search, discoverability across platforms and bespoke KPIs tied to business goals.