Search with Candour Using AI responsibly in digital marketing and podcasting | Sarah McDowell
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Mar 9, 2026 Sarah McDowell, podcast producer and host of The SEO Mindset, blends podcast production, marketing and AI-savvy consultancy. She and Jack discuss AI adoption splits and practical, cautious uses of tools like Descript and Riverside. They cover disclosure, hallucinations, environmental concerns and why AI should aid — not replace — human review and creativity.
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Powerful Use Cases Have Real Costs
- LLMs enable breakthrough applications (medical, accessibility) but carry environmental and data-concern trade-offs.
- Jack stresses climate impact and concentration of power as reasons to be cautious about blanket adoption.
Always Disclose AI Generated Media
- Disclose AI use clearly when generating or altering media so audiences know they're seeing AI-generated voices or avatars.
- Sarah warns about Netflix using AI avatars without persistent, clear labels which felt jarring and misleading.
Use AI As An Assist, Then Review
- Treat AI as a tool to augment workflows, not an end-to-end replacement; always apply human review.
- Jack and Sarah describe using Descript/Riverside for transcription and clips but manually checking outputs for accuracy.