Event Design Collective PODcasts

Listen to Mo Husseini Onstage , (https://www.linkedin.com/in/mohusseini/) Co-Founder & Chief Design Officer at Gen City Labs Designing the UX, Innovating the CX, and Creating the Web3 Future of Community Engagement in conversation with Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen/ ) of the Event Design Collective. Below you will find his responses to the #DESIGNtoCHANGE Worksheet on the #HORIZONSofCHANGE (also available at https://designtochange.online/worksheets/ ) : * How do you involve others in the change you design for?
 Mo-> - By asking questions... understanding the problems they have... and helping them articulate their vision of success before we start designing the way to make that change happen! * How do the events you design become markers of change in your organisation? Mo -> 
I think that every project is an experiment... and like any experiment there are good results and bad results... The power of iterative improvement cycles is about focusing on the analysis of every experiment's results and taking away the lessons that move you forward as you iterate towards 'beautiful.' * How do you have that conversation with your event owner?
 Mo -> It's always about beginner mind with me: coming to every opportunity acknowledging that I don't know everything and working hard to dig deep to understand the problems that the event is trying to solve and the results you are trying to drive with the event. Honesty, curiousity, and a genuine desire to create something greater than the sum of its parts are what I bring to the conversation and I often find that this perspective is the best way to get people to partner with you as you help to design a vision for the future together. * How do you enable them to express their vision? M0 -> 
Listening and rephrasing... most of the time people know what they want, they just don't necessarily know how to express it. A lot of my work is about taking information in, playing with it, and reframing it back for feedback. Engaging in an honest, open, and respectful conversation back and forth is the best way to hone the articulation and expression of a vision that everyone can actually get behind. * How do you enable them to connect the vision to the event story?
Mo -> For me, there isn't really a SINGLE event story. If you'll excuse the analogy, I think of events as a choose-your-own-adventure game for the attendee. And what we do when we design an event well (in my opinion) is to build the environment and experiences that can allow many different kinds of people to build their own adventure through the experience and fulfill the needs that they have (for the event) in a way that also manages to get the "message" of the organizer across to the attendee. That takes a lot of deep, granular understanding of multiple personas, and journeys, and their needs and a holistic vision of an experiential symphony that can be experienced many ways * How do you articulate the value it creates ?
 Mo -> For whom? I'm not being glib... I really think that the value is something that the attendee has to co-create on some level... yes, there is an event that we create and design, but ultimately, every attendee will engage (or not) with that journey in ways that are unique and create a individual value for them. How good you are (as an organizer) at enabling that unique and personal journey and empowering it with experience design is what drives value for the attendee. And if you do it well, well then, you're winning :) Link to Mo's site = https://www.mohusseini.com Link to Gen City Labs = https://gencitylabs.io Link to the new book "Harnessing Serendipity" featuring Mo and 654 other Collaboration Artists and Change Makers by David Adler =https://harnessingserendipity.com Link to "DESIGN to CHANGE "" book = https://designtochange.online

Meet Panos Moutafis (https://www.linkedin.com/in/pmoutafis/ ) of Zenus AI who exchanges in the #DESIGNtoCHANGE episode his views on how Artificial Intelligence for incognito Face Analysis is making its entry into the events you will be visiting. He speaks with Ruud Janssen on how the trade show for the Events Industry #IMEX in Frankfurt (https://imex-frankfurt.com) will be revealing its innovations and brand update next in May 2023. Feel free to connect with Panos to learn more. Or go to https://designtochange.online to see the DESIGN to Change book to which this conversation is connected.

Meet Panos Moutafis (https://www.linkedin.com/in/pmoutafis/ ) of Zenus AI who exchanges in the #DESIGNtoCHANGE episode his views on how Artificial Intelligence for incognito Face Analysis is making its entry into the events you will be visiting. He speaks with Ruud Janssen on how the trade show for the Events Industry #IMEX in Frankfurt (https://imex-frankfurt.com) will be revealing its innovations and brand update next in May 2023. Feel free to connect with Panos to learn more. Or go to https://designtochange.online to see the DESIGN to Change book to which this conversation is connected.

Last year, in a #DESIGNtoCHANGE conversation with Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen/), Sunil Malhotra (https://www.linkedin.com/in/sunil-malhotra/) founder of Ideafarms, shared his idea of the unplanned organisation — creating necessary conditions (seed topics, build environments, provoke, inspirational content, ...) “in the hope that people will be drawn to join and interact with others and artefacts.” This Year + 1 conversation is about how these ideas are manifesting as 2 synergistic projects 1. GrandBuddys.in to seed Self-governed, Hyperlocal Intergenerational Communities, and harvest needs and stories 2. Opening the ideafarms.com brand for young entrepreneurs and small groups to test their ideas without the friction of investor due diligence. Enjoy this free-wheeling chat with the nowhere guy designs the future from the emerging present. Learn more about the #DESIGNtoCHANGE book and podcast at https://designtochange.online

It's been a year since we last spoke to Dave Gray, founder of XPLANE, creator of the Empathy Map, Possibilitarian & Visual Thinker and creator of the Culture Map. ( https://www.linkedin.com/in/davegray/) Ruud Janssen ( https://www.linkedin.com/in/ruudwjanssen) catches up with Dave on his Horizons of Change in this newest episode of the #DESIGNtoCHANGE episode. More episodes can be found at https://www.designtochange.online

Meet Key Portilla Kamawura - co-founder of Studio Banana. The inspiration and chance to discuss STUDIO BANANA's perspective on #placemaking #communitybuilding #workplacedesign and design-driven transformation at LaunchLabs in Basel was inspiring and thought proviking. In this conversation with Ruud Janssen, Key touches on the difference between Space & Place. Connect to Key Portilla Kamawura on linkedin here https://www.linkedin.com/in/key-kawamura/ and also check out his TEDxBasel talk https://youtu.be/d0lfzs6i2sg - for more information on the #DESIGNtoCHANGE book see for full details https://designtochange.online

Meet Key Portilla Kamawura - co-founder of Studio Banana. The inspiration and chance to discuss STUDIO BANANA's perspective on #placemaking #communitybuilding #workplacedesign and design-driven transformation at LaunchLabs in Basel was inspiring and thought proviking. In this conversation with Ruud Janssen, Key touches on the difference between Space & Place. Connect to Key Portilla Kamawura on linkedin here https://www.linkedin.com/in/key-kawamura/ and also check out his TEDxBasel talk https://youtu.be/d0lfzs6i2sg - for more information on the #DESIGNtoCHANGE book see for full details https://designtochange.online

In conversation with Bob Bejan, Corporate Vice President: Global Events, Production Studios and Marketing Community at Microsoft (https://www.linkedin.com/in/bbejan/ ) with Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen/ ) of the Event Design Collective. The last years have set the stage for incredible innovation in events and experiential marketing moving forward. Listen to Bob's perspective in an organisation where events are core and front center of the marketing strategies. #microsoft #microsoftlife #eventmarketing #liveevents #digitaltransformaiton #innovation . Read all about the #HORIZONSofCHANGE and #DESIGNtoCHANGE in the new book at https://www.designtochange.online

In conversation with Bob Bejan, Corporate Vice President: Global Events, Production Studios and Marketing Community at Microsoft (https://www.linkedin.com/in/bbejan/ ) with Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen/ ) of the Event Design Collective. The last years have set the stage for incredible innovation in events and experiential marketing moving forward. Listen to Bob's perspective in an organisation where events are core and front center of the marketing strategies. #microsoft #microsoftlife #eventmarketing #liveevents #digitaltransformaiton #innovation . Read all about the #HORIZONSofCHANGE and #DESIGNtoCHANGE in the new book at https://www.designtochange.online

Kathryn Frankson - Global Director of Marketing - Money20/20 speaks with Ruud Janssen on this episode of the #DESIGNtoCHANGE PODcast. https://www.linkedin.com/in/kathrynfrankson/ Kathryn leads marketing for Money 20/20, the global fintech event leader. With events trading in Europe (Amsterdam, June 6-8), USA (Vegas, October 23-26), a World Tour (live NOW) and 365 content, Money20/20 is the ecosystem for the global fintech community and the place fintech's love to do business. After 48 straight quarters selling exhibition space, custom event sponsorships and custom event design, Kathryn made the move to marketing focusing on demand gen, event and digital marketing efforts. With global scale and startup hustle, Kathryn is passionate about creating the next generation of leaders, advocating for diversity and inclusion within the event industry as an advisor to the Change the Stage initiative and consults on both event tech and marketing strategy spurring growth for brands. Kathryn is a servant leader and lifelong learner with a focus on combining best practices from sales and marketing to drive world-class event marketing and brand strategy. In this episode she has a conversation with Ruud Janssen.