Event Design Collective PODcasts

Meet 1 year later with Annette Gregg - CEO at SITE - Society for Incentive Travel Excellence, in conversation with Ruud Janssen on Design to Change. Linkedin: [Annette Gregg's LinkedIn Profile](https://www.linkedin.com/in/annettegregg/) ### Recap Ruud and Annette discuss the recent incentive summit's impact, stressing collaboration between associations and destinations, fostering innovation, and learning from failures. They explore event evolution, customization, and plan a future design session, drawing inspiration from 1970s music. ### Next steps - Annette focuses on implementing a culture of learning and innovation within SITE, aiming for relevant events. - Ruud and Annette plan to meet in Frankfurt on May 14th and 15th to further discuss future events. ### Summary #### Incentive Summit Experience Ruud and Annette review a recent European summit's impact, emphasizing intentional learning and connection. They discuss the event's popularity and the role of destination teams. #### Collaboration and Failure Embrace They stress collaboration, authenticity, and embracing failure, citing successful events and plans for showcasing resilience in the Swiss Alps. Ruud hints at a surprise session and emphasizes learning from failure. #### Learning and Knowledge Sharing The importance of learning from past experiences, sharing knowledge, rapid prototyping, and creativity is highlighted, along with addressing liabilities and learning from other professions. #### Addressing Fear of Failure Annette and Ruud address the fear of failure internally, advocating for a safe experimentation environment and celebrating both successes and failures. #### Event Strategy and Evolution They discuss the industry's state, questioning event purpose, aligning senior teams, and SITE's 50th global conference strategy. #### Evolution of Events Annette emphasizes events' need to adapt and evolve, warning against complacency. They discuss events continually evolving to stay relevant. #### Edc Level 3 Program and Time Trends Ruud and Annette discuss the EDC level 3 program's balance between consistency and adaptation, considering current time trends. #### Customized Event Experiences They explore the future of event management, suggesting attendee agency and facilitator-driven, peer-to-peer learning approaches. #### Design Session Planning Plans for a large design session for a future conference and celebrating failures are discussed, with a focus on staying relevant for younger generations. #### Risk-Taking and Change Inspired by Bob Marley, they discuss risk-taking, fundamental changes, and the importance of adapting to stay relevant.ley biopic "

Meet Annette Gregg - CEO at SITE - Society for Incentive Travel Excellence. She is in conversation with Ruud Janssen on this episode of Design to Change. Linkedin = https://www.linkedin.com/in/annettegregg/ SITE Global Congress New York City = https://siteglobal.com/event/global-conference-nyc * How do you involve others in the change you design for?
 Ask a lot of questions about their goals and objectives for the events. Have them think about all the audience types and what they want each stakeholder to "think, feel and do" before, during and after their event. * How do the events you design become markers of change in your organisation?
 Bringing people together is magic. We unleash ideas, collaboration, relationship. At SITE, we design opportunities at our conferences for attendees to solve big and small challenges in their businesses and our industry. * How do you have that conversation with your event owner?
 Event owners have personal and professional goals around their events. Ask questions about what they personally want to achieve, and what a successful event would look like. * How do you enable them to express their vision? 
Taking the conversation higher than location and setting, but have them describe what they want participants to think and feel while at their event. What would the headline the next day be about their event? * How do you enable them to connect the vision to the event story?
Once we discover what the event owner wants participants to think and feel, we can design activations and touchpoints that can drive that sentiment and behavior. * How do you articulate the value it creates ?
 With clarity on what success looks like, we can ask better questions in event surveys. If we want our annual convention to drive customer/member loyalty, we can ask "How likely are you to renew your membership as a result of attending the annual meeting?"

Kathryn Frankson - Global Director of Marketing - Money20/20 speaks with Ruud Janssen on this episode of the #DESIGNtoCHANGE PODcast. https://www.linkedin.com/in/kathrynfrankson/ Kathryn leads marketing for Money20/20, the global fintech event leader. With events trading in Europe (Amsterdam, June 6-8), USA (Vegas, October 23-26), a World Tour (live NOW) and 365 content, Money20/20 is the ecosystem for the global fintech community and the place fintech's love to do business. After 48 straight quarters selling exhibition space, custom event sponsorships and custom event design, Kathryn made the move to marketing focusing on demand gen, event and digital marketing efforts. With global scale and startup hustle, Kathryn is passionate about creating the next generation of leaders, advocating for diversity and inclusion within the event industry as an advisor to the Change the Stage initiative and consults on both event tech and marketing strategy spurring growth for brands. Kathryn is a servant leader and lifelong learner with a focus on combining best practices from sales and marketing to drive world-class event marketing and brand strategy. In this episode she has a conversation with Ruud Janssen.

In this special episode recorded onsite at the Novartis Campus in Basel, Switzerland, Nelly Riggenbach, responsible for the Novartis Experience speaks with Ruud Janssen of the Event Design Collective. Nelly is a notoriously curious audience ambassador and storyteller. She has an entrepreneurial spirit, strong people skills and an appetite for change. Nelly explains how the Novartis Campus (30 football fields in size) in Basel, Switzerland is now opening up to the general public. See the link to the Novartis Pavillon which is the newest addition to the Novartis Campus here: https://www.campus.novartis.com/en/novartis-pavillon For more details on the Novartis Campus see: : https://www.campus.novartis.com You can link to Nelly Riggenbach on linkedin here: https://www.linkedin.com/in/nelly-riggenbach/

In this special episode recorded onsite at the Novartis Campus in Basel, Switzerland, Nelly Riggenbach, responsible for the Novartis Experience speaks with Ruud Janssen of the Event Design Collective. Nelly is a notoriously curious audience ambassador and storyteller. She has an entrepreneurial spirit, strong people skills and an appetite for change. Nelly explains how the Novartis Campus (30 football fields in size) in Basel, Switzerland is now opening up to the general public. See the link to the Novartis Pavillon which is the newest addition to the Novartis Campus here: https://www.campus.novartis.com/en/novartis-pavillon For more details on the Novartis Campus see: : https://www.campus.novartis.com You can link to Nelly Riggenbach on linkedin here: https://www.linkedin.com/in/nelly-riggenbach/

Bobi Seredich, President of EQ Inspirations and Co-Founder Southwest Institute for Emotional Intelligence Phoenix, Arizona, United States https://www.linkedin.com/in/bobi-seredicheqi/ Speakers Bureau and Training Company. Certified to train in Emotional Intelligence by the Institute for Health and Human Potential. Author of the book - Courage Does Not Always Roar, Ordinary Women with Extraordinary Courage published by Simple Truths Specialties: My company provides Speaker Experts in the areas of leadership, customer experience, emotional intelligence and life balance. ei.learn.com Liz Hunt VP, Operations at Southwest Institute for Emotional Intelligence - 22 years in the Meeting Industry with focus on site selection and operations. Background in production and speaker booking and management. New focus on training in Emotional Intelligence (EI) in the business world. https://www.linkedin.com/in/liz-hunt-6280716/ In this episode they speak with Ruud Janssen.

Content Warning: Mental Health / Suicide topics being addressed in this elpisode - Deana Brown Mitchell ( https://www.linkedin.com/in/deanamitchell/ ) is the author The Shower Genius® How Self-Care, Creativity & Sanity will change your life... personally and professionally based in Telluride, Colorado in this episode she speaks with Roel Frissen

Ryan Hill - Creative Problem-Solving and Design Thinking: Educator and Facilitator focusing on change and transitional leadership and is the Founder / Principal at ChangeLead Solution Services, LLC in Colorado. (https://www.linkedin.com/in/ryan-a-hill-thinker/) Ryan was formerly a Strategic Design and Innovation Facilitator at U.S. Space Command as well as a Civil Affairs Staff Officer and Future Operations Officer for the 19th Special Forces Group (Airborne) He is currently completing a Master of Science - MS, Creative Studies and Change Leadership at the State University of New York College at BuffaloState University of New York College at Buffalo
 In this episode he speaks with Ruud Janssen.

Tracy Stuckrath https://www.linkedin.com/in/tracystuckrath/ in conversation with Roel Frissen

Dale Hudson, CED Knowledge and Events Director | relationship builder | education, events and programming specialist | team leadership | imaginative and creative thinker who makes things happen at IMEX Group. https://www.linkedin.com/in/dale-hudson-ced-19b2b45/ IMEX Group based in Greater Brighton and Hove Area in the United Kingdom. Dale has had the opportunity and ability to really live her life with enthusiasm, joy, passion and creativity. IMEX is an amazing global events company which fits well with her drive to initiate new ideas and implement them, take well-judged risks, work on new projects - and champion positive changes to keep things fresh and maintain a strong market position. She leads and advances educational products, working on live and digital events. She builds strong relationships, collaborations and partnerships. She is able to spot trends and respond to them so IMEX is first to create a competitive advantage out of them. In this episode she speaks with Ruud Janssen.