Annette Gregg with Ruud Janssen ONStage #DESIGNtoCHANGE

Meet 1 year later with Annette Gregg - CEO at SITE - Society for Incentive Travel Excellence, in conversation with Ruud Janssen on Design to Change. Linkedin: [Annette Gregg's LinkedIn Profile](https://www.linkedin.com/in/annettegregg/) ### Recap Ruud and Annette discuss the recent incentive summit's impact, stressing collaboration between associations and destinations, fostering innovation, and learning from failures. They explore event evolution, customization, and plan a future design session, drawing inspiration from 1970s music. ### Next steps - Annette focuses on implementing a culture of learning and innovation within SITE, aiming for relevant events. - Ruud and Annette plan to meet in Frankfurt on May 14th and 15th to further discuss future events. ### Summary #### Incentive Summit Experience Ruud and Annette review a recent European summit's impact, emphasizing intentional learning and connection. They discuss the event's popularity and the role of destination teams. #### Collaboration and Failure Embrace They stress collaboration, authenticity, and embracing failure, citing successful events and plans for showcasing resilience in the Swiss Alps. Ruud hints at a surprise session and emphasizes learning from failure. #### Learning and Knowledge Sharing The importance of learning from past experiences, sharing knowledge, rapid prototyping, and creativity is highlighted, along with addressing liabilities and learning from other professions. #### Addressing Fear of Failure Annette and Ruud address the fear of failure internally, advocating for a safe experimentation environment and celebrating both successes and failures. #### Event Strategy and Evolution They discuss the industry's state, questioning event purpose, aligning senior teams, and SITE's 50th global conference strategy. #### Evolution of Events Annette emphasizes events' need to adapt and evolve, warning against complacency. They discuss events continually evolving to stay relevant. #### Edc Level 3 Program and Time Trends Ruud and Annette discuss the EDC level 3 program's balance between consistency and adaptation, considering current time trends. #### Customized Event Experiences They explore the future of event management, suggesting attendee agency and facilitator-driven, peer-to-peer learning approaches. #### Design Session Planning Plans for a large design session for a future conference and celebrating failures are discussed, with a focus on staying relevant for younger generations. #### Risk-Taking and Change Inspired by Bob Marley, they discuss risk-taking, fundamental changes, and the importance of adapting to stay relevant.ley biopic "