In conversation with Bob Bejan, Corporate Vice President: Global Events, Production Studios and Marketing Community at Microsoft (https://www.linkedin.com/in/bbejan/ ) with Ruud Janssen (https://www.linkedin.com/in/ruudwjanssen/ ) of the Event Design Collective. The last years have set the stage for incredible innovation in events and experiential marketing moving forward. Listen to Bob's perspective in an organisation where events are core and front center of the marketing strategies. #microsoft #microsoftlife #eventmarketing #liveevents #digitaltransformaiton #innovation . Read all about the #HORIZONSofCHANGE and #DESIGNtoCHANGE in the new book at https://www.designtochange.online