Own Your Lane™ - Authority Branding and PR for Women Authors & Experts

“Build relationships through those comments and through direct messages because the more you support others, the more those people will want to support you,” encourages John Espirian, copywriter and author of Content DNA. In today’s episode, John shares his experience with creating a memorable brand for himself on LinkedIn and tips for how you can best grow your brand and your business on the platform.John prides himself on creating “relentlessly helpful content.” This catchphrase launched a positive change for John’s personal brand because it is intriguing, meaningful, and memorable. By weaving this phrase into all of his content, he has been able to reinforce and grow his message. John’s tips for being successful on LinkedIn include crafting a compelling headline, being consistent with your brand’s image and voice, and writing thoughtful comments on posts from those in your industry. John explains that he actually gets most of his business from interacting in the comments of other people’s posts. Tune into this week’s episode on the importance of building a community on LinkedIn and how it can benefit your brand and business.  BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

“I really encourage people to think about what they want to be seen as an expert in and choose a topic that they can speak about for the next five years, consistently,” says Nikki Nash, best-selling author and host of Market Your Genius podcast. In today’s episode of The Business of You, Nikki shares her tips for creating engaging content that will help your business and personal brand grow. Nikki explains that her biggest mistake when she first began creating content was not including a call to action. She was not providing a clear way for people to engage with her content, and as a result, was unsure of whether her videos were resonating with anyone. As soon as she added a prompt, viewers began to comment on her videos. Nikki shares that her biggest tips for creating successful content are to just get started, to pick a topic that interests you, and to be consistent with your posting schedule. Tune into this week’s episode on deciding what type of content to create, how to make that content stand out to your audience, and how to grow your brand and business through content creation.BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

How do you write a book and self-publish on your own? Publishing a book is a way to one of the best ways to build your brand authority in your niche.In the second episode on books for personal brands, I interview Joanne Martin, a Sydney-Australia-based book publisher who helps personal brands, thought leaders, and entrepreneurs self-publish their first book in 90 days.Joanne has helped numerous books land on best-seller lists and tells me it's not as hard as you think to get out there. Using your existing content is key to getting out there fast.Joanne Martin highlights some great tips on writing a book, formatting, authenticity, book titles, and promotional strategies for self-publish books. We also discuss how to monetize your book after it's launched, an important reason a book can lead to lucrative opportunities and visibility.Timestamps[01:38] Joanne Martin's self-publishing work[02:27] Where to start in writing a book[03:54] What a self-publisher does and what to look for[05:35] Importance of formatting[06:07] What people overlook while doing self-publishing.[08:31] Recommendations on Book Title[11:10] Promotional and marketing for self-publish books[13:34] How having an audience and community following will help you get that book out there[15:40] Monetizing a book after it is launched[17:40] Three key takeaways one should look at when doing self-publishing[18:54] Professional/personal mantraNotable Quotes Get a good editor and make sure you have a good design. Do not do that yourself. (05:29-05:33) It is ensuring that you are on task and really speaking to your audience in that area that you are writing in (06:48-06:55) You really need someone else who will be more critical to have a look at it before you publish, and that’s where the editing helps. (08:01-08:08) Be strategic, you don’t want to be spammy, but you are  promoting it in different channels spaces to a different audience (12:24-12:33) People underestimate the power of social media and where that can take you. (14:05-14:08) Trying to copy what someone else has done does not always work.(18:08-18:11) Today is the first day of the rest of your life so just start and make it happen. (18:39-18:42) NOTE: Check out the sister episode on how to write your book in 90 days with book writing coach Diego Pineda. BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

“Find whatever it is about you that is unique and special and try to find a way to highlight that,” says LinkedIn Unicorn Ariel Lee. Ariel discovered that the secret to thriving on the platform was to leave her business persona behind and show up as one hundred percent herself. When Ariel first started on LinkedIn, she thought she had to show up as a formal, all business all the time, person, but she quickly realized that didn’t encourage others to engage with her. When she began to showcase her true self, followers, and engagement poured in. Ariel explains that all businesses are relationship based. By interacting with connections and secondary connections, she has been able to develop personal relationships with businesses. Her main tips for being successful on LinkedIn are to comment frequently on others’ posts and to be true to yourself. Tune into this week’s episode on how to build your personal brand and enhance your business using LinkedIn. Learn tips for how to grow your network and create more engaging content.  Quotes• “On LinkedIn, the key is finding content from second-degree connections. As far as how you expand your network, find content that you find engaging from your second-degree connections, leave a meaningful comment, and then send them a connection request.” (02:26-02:41)• “Different is better than better. So, you have to find whatever it is about you that is unique and special and try to find a way to highlight that.” (07:09-07:20)• “Do whatever you feel comfortable with and whatever you can enjoy.” (08:18-08:22)• “I so firmly believe that all business is relationship-based. I don’t care if you’re a product business or a service business….If I need to make a purchase on anything when I have a choice… I’m going to go to LinkedIn and I’m going to search and see who I know in my network and at that point once there is a personal connection, I’m not shopping for the best price. It just is life-changing when you can develop a personal relationship with people and I feel like it’s more important to do that.” (08:49-09:35)• “Show up as exactly who you are.” (23:14-23:16)  Until next week,Michelle B Griffin, The Brand Therapist℠Personal Branding, Positioning & PR Strategist and CoachBECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

I see this so often with clients and all over LinkedIn: you're highly qualified and have years of experience but more of the right people need to know you and what you bring to the table. In this episode, I interview Jason Frazell, a dynamic executive leadership coach for high-impact individuals and teams in tech. Jason shares his corporate experience and why he should have built his brand years ago. He details his work with high-level executives and leadership teams and gives some excellent branding advice on how and why we should create a strong professional presence both in and out of our company roles.Key Highlights[01:15] About Jason[02:44] Why a personal brand is important for corporate professionals and leaders[05:54] Why corporate professionals don't build their personal brands[09:49] Pushbacks from CEOs and top-ranked professionals[13:24] Tactical things to build your personal brand[22:06] Jason’s professional and personal mantra for building a personal brand[26:43] How to connect with JasonNotable Quotes●   It doesn’t have to be original. Just make your uniqueness inside of it.●   Start somewhere and be clear about how you want to make money.●   Any entrepreneur will tell you there are times when it’s not enjoyable. And the thing that keeps you going is that vision.●   You are good where you are at. It’s a process. You’re going to be fine. Get the support and help you need.BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

It's been said the future belongs to those who build their professional presence online. Yet…that’s easier said than done, right?In this solo coaching episode, I share the 7 personal branding steps you need to stand out with your professional brand from my Visible Brand Authority Blueprint. This overview shows you exactly what you should be looking for if you want to start building your professional brand.Quotes ● We all want to stand out and stand for something. And having a perspective and point of view really helps define you as a professional and an entrepreneur.● We can’t grow our brands alone. We’re to serve but also build rapport, community, and connection with like-minded people.● No matter what, there might be thousands of people who do what you do. But when you are defined and positioned in your unique way, you find a way to stand out.● Trust is the ultimate currency to build a brand, and business, and stay online.● The more you do it consistently and stay in the game, the easier it becomes the more clarity and confidence you get, and ideas just floor.● When you know exactly how you are going to help the audience that you are serving, you have clarity. RESOURCES:https://carrd.co/https://www.bbc.com/worklife/article/20170723-the-case-against-personal-brands Michelle Griffin's Visible Brand Authority Blueprint® (NOW Brand GPS™)1. PERSPECTIVE: Get clarity in your beliefs, values, goals, expertise, back story and personal & professional mission and vision. 2. PEOPLE: Define your exact audience (persona) and their needs & build a community (partners) to support and amplify your awareness & reach.  3. POSITION: Differentiate yourself with the problem you solve and the promise you make with your brand story and into client-facing messaging. 4. PACKAGE: Set up your platform, profiles, processes, framework, offers, assets, and channels to start building relationships and selling your services.  5. PUBLISH: Develop a strategic content system, schedule, and pillars to build visibility, credibility, and authority in your niche/industry. 6. PROMOTE:  Succeed and scale with the transformative results you bring others which accelerates your trust, community, and growth. 7: PROPEL: Succeed and scale by paying it forward BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Today I share how finding professional clarity and "putting yourself out there" is the fastest and best way to stand out in your niche for more impact and profitHello and welcome to the "official" welcome episode. I'm your host, personal brand/marketing, and PR strategist, Michelle B Griffin and I'm excited to go on this journey with you.In this episode, I *candidly* share my story, my big mistakes, and lessons learned. I detail my story of why it took me five years of finding my professional direction and exactly how it led me to what I'm on a mission to do now: help other professionals stand out online with where they are now and what they have *right now* to build their professional brands and presence online.Timestamps[01:28] The backstory of this podcast[03:53] Why you should put yourself out there.[05:04] Getting the clarity[05:39] How I started to put myself out there[07:24] Quitting my job[08:11] Moral of the story[08:47] What this podcast is all about[09:44] This podcast is about you[10:28] Who are our guests on the show?Quotes ● I had this great job and it was amazing. But I knew I needed more.● One of the reasons I’m always saying put yourself out there is because that’s what exactly I didn't do for five years.● I was just stuck. I was lost and I just didn’t have direction.● There’s nowhere you can go to get clarity. You can’t take a course unless you know exactly who you are.● We have everything we need right now. Your expertise. Your Vision. Your mission. All these things are already inside you. You just need someone to help you get them out.● Clarity is the best gift you can give yourself and your businessBECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Ever dreamed about writing a book to share your expertise and/or build your personal and professional brand? It's not as hard as you think!This episode will teach you mindset, strategies, and practical tips to do just that. I interview Diego Pineda, a content marketing manager and a book coach to show us exactly how to write your first book in 90 days, plus learn why self-publishing is important.NOTE: Check out the sister episode on how to self-publish your book in 90-DaysDiego helps solopreneurs, coaches, and consultants write their first book fast to become thought leaders in their industries, gain authority and visibility and make more money. He highlights how you can write a book to build a personal brand for your businesses and some mistakes people make.Timestamps[01:38] Diego’s background[03:12] Where to start in writing a book and promoting your business[05:31] Writing the book[10:00] About Diego’s book[12:10] Mistakes people should look out for a while writing a book[15;00] Writing a book within 90 days[16:14] Self-publishing[19:20] Professional/personal mantraQuotes● “You want to align your business goals with the topic of your book.” (03:33-03:36)● “Don’t write and edit at the same time.(11:14-11:18)● “ If you are going to use your book as a marketing tool for your business and you want to get out there, do self-publishing. (16:14-17:53)● “Moving fast and doing great things is the innovation mindset.” (20:15-20:21) BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Getting out on LinkedIn is a goal for so many, but it's hard. What to say? What to write about? What will people think?I've heard it all and told myself that too.But those who put themselves out there are the ones getting noticed, known, and seeing opportunities and results on LinkedIn.After waffling for too long, I decided to "go big" and on January 1, I started the #365challenge to post on LinkedIn every single day in 2021.And to my surprise, hundreds of others felt the same way and joined me. The #365Challenge community was born, (now The #365Creators). What a journey it's been and still going strong with hundreds more. (see the link to join below).In this episode, I interview two stars in the community, Michael Scott and Britt Crawford, who watched their personal brands on LinkedIn explode by posting content daily.Here, 323 posts later, we share our lessons, successes, and failures and how you can "put yourself out there" and build your personal brand on LinkedIn.UPDATE: On Dec. 31, 2021, I completed my challenge and posted 365 days on LinkedIn. I actually made 532 posts, and will detail more in a future episode)Timestamps[02:01] About Michael Scott[03:41] About Britt Crawford[07:25] Why we decided to put ourselves out there[08:26] Michael's Lessons[11:46] Britt’s story of getting out there from the company perspective[15:35] Starting out on LinkedIn[20:46] Benefits of putting yourself out there and how fast you saw them.[25:51] Should people post daily?[37:16] Britt’s Tiktok experience[42:28] Advice and goals[46:17] Parting adviceQuotes● Don’t be over-complicated. You can definitely overcomplicate it, overthink, and then you just get stuck, thinking that your post was never old enough to post.” (17:33-17:46)● “The other thing is just making it about you. It is all about you. Whatever you’re passionate about. (18:18-18:21)● ‘Visibility is not vanity. It opens doors and unlocks opportunities.” (20:29-20:32)● “I think establishing what boundaries are making them clear and then living within them posting within them is the important part.”(28:26-20:32)● One of the gifts of putting yourself out there and starting to get in this mode.. the ideas start flowing. (35:00-35:05)● Create content that you would be interested in.”(42:45-42:47)● Just put yourself out there, whatever baby stepsBECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

How exactly can a corporate professional and leader build their brand on LinkedIn? In this "How I Brand This" episode, I share the personal story of exactly how.I interview Liam Darmody, Director of Talent Attraction and Operations at Willow Tree, on his personal account and fast-track to success building his professional personal brand on LinkedIn in just 12 months.How did Liam get started? What are his tips and secrets to up-ticking so fast? Liam highlights what inspired him to put his personal brand out there, posting consistency, and his best tips for building your personal brand on LinkedIn.Timestamps[01:25] When did you start putting your brand out there?[04:54] Posting consistency[07:26] Liam’s uptick[13:27] Baby steps to building your brand on LinkedIn.[17:14] Liam’s journey from 450 to 24K connections.[17:25] Secrets to up ticking so fast[23:23] Key takeaways on building your personal brand on LinkedInQuotes● “Before you can become consistent. You have to become comfortable with just getting out there and putting it out there, and I think that is the biggest hurdle for so many people. (05:52)● “Biggest step once you follow. Find the sort of content that you like talking about, identify the topics at two or three topics, talk about what you're passionate about, then just start putting stuff out there and see how it goes and ignore the stats .” (15:18-15:32)● “Anybody has generated significant and genuine followings that are actually engaged with what they're putting out there is taken time and commitment.”(15:41-15:50)● “If you want to get more visibility on the linked platform, think of every opportunity to put your name somewhere.” (20:53-20:58)● “You know you don't have to go and do a newsletter podcast, but just start with your personal brand, even if you're working full time.”(22:50-22:56)● “Engagement is paramount, and you have to be engaging in the people's content and be patient .” (23:41-23:45)● “When you're starting out, patience and consistency are the hardest ones. Like I want to like this should have happened by now. I should have gone viral by now.”(23:57-25:11)● “Pace equals success.” (25:06-25:09) BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/