How to Market Your Genius and Engage Your Audience for Your Personal Brand with Nikki Nash

“I really encourage people to think about what they want to be seen as an expert in and choose a topic that they can speak about for the next five years, consistently,” says Nikki Nash, best-selling author and host of Market Your Genius podcast. In today’s episode of The Business of You, Nikki shares her tips for creating engaging content that will help your business and personal brand grow. 

Nikki explains that her biggest mistake when she first began creating content was not including a call to action. She was not providing a clear way for people to engage with her content, and as a result, was unsure of whether her videos were resonating with anyone. As soon as she added a prompt, viewers began to comment on her videos. Nikki shares that her biggest tips for creating successful content are to just get started, to pick a topic that interests you, and to be consistent with your posting schedule. 

Tune into this week’s episode on deciding what type of content to create, how to make that content stand out to your audience, and how to grow your brand and business through content creation.

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