

Own Your Lane™ - Helping Women Experts Get Visible, Known & Chosen
Michelle B. Griffin
Own Your Lane™ is the podcast of the She’s Visible™ movement helping accomplished women experts get visible, known, and chosen for what they do best.If you’re a speaker, author, consultant, executive, or thought leader who knows you’re ready for more visibility, recognition, and opportunity but aren’t being seen at that level yet you’re in the right place.Each week, through solo insights and expert conversations, you’ll learn how to: clarify your personal brand positioning grow your presence and authority on LinkedIn increase your visibility without self-promotion leverage PR, speaking, and content to expand your reach become a recognized voice in your field stay visible and discoverable in the age of AI go from credible expert to chosen industry authorityYou’ve already done the work. Now it’s time to be recognized for it. This is where that happens.ABOUT YOUR HOSTMichelle B. Griffin is a TEDx speaker, PR strategist, and personal brand expert on a mission to elevate more women experts into recognized authorities and thought leaders.As the creator of the Recognition Roadmap™ and founder of the She's Visible,™ Michelle helps established women experts gain visibility through PR, LinkedIn, and AI search. With a master's degree in PR and 20+ years in communications, her work has been featured in Forbes, Entrepreneur, Inc., Success, and Authority magazines. She is the author of Position Yourself and The LinkedIn® Branding Books.When she's not helping women get recognized, you'll find her walking and working out to 80s music, exploring new places, and hunting for gluten-free treats on her travels.CONNECT WITH MICHELLE Website: MichelleBGriffin.com LinkedIn: linkedin.com/in/michellebgriffin She's Visible: ShesVisible.comARE YOU VISIBLE IN AI SEARCH? Download the free Recognition Ready™ AI Visibility Scorecard https://michellebgriffin.com/aivisibility/© Michelle B. Griffin | ShesVisible.com | Own Your Lane™
Episodes
Mentioned books

Mar 25, 2026 • 19min
The Six New Visibility Rules for the Woman Expert Ready for Her Next Big Thing (But Still Hiding)
If you caught Part 1 last week, you already know Antonia Taylor is my sister in women's visibility. This week, we're back with the six new rules of visibility that will propel you forward this year and beyond.Antonia and I each brought three rules you can use to stop waiting and start showing up for that ONE thing you're hiding from, holding back on, or hesitant to show up and be seen. Today, not SOMEDAY, is your moment to confidently put yourself out there.This episode will show you:Why visibility starts with how you see yourself before any content plan or strategyThe clarity practice that works for you AND for AI searchHow to nurture yourself for visibility so it actually sticksWhy being credible means letting others validate what you already knowHow to find your place of power, the channel that lights you up and works for youWhy continuity beats perfection every single timeRead all six rules with action steps → https://www.linkedin.com/pulse/six-visibility-rules-become-recognized-remembered-2026-griffin-pilse/Connect with Antonia on LinkedIn → Antonia Taylor https://www.linkedin.com/in/antoniataylor/Antonia on Instagram → @antoniataylorpr https://www.instagram.com/antoniataylorpr/Antonia's Substack → https://substack.com/@antoniataylorBECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal brand coaching and speaking for women experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? Free Recognition Ready™ AI Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Mar 18, 2026 • 24min
Stop Waiting to Be Ready: How to Start Getting Visible & Being Seen With Antonia Taylor
If you've ever held back from putting yourself out there or going after being more visible, this episode is for you.My guest today is Antonia Taylor, a PR and comms veteran from the UK who got tired of watching brilliant women stay invisible. So she did something about it. She interviewed eight remarkable women leaders, from corporate executives to entrepreneurs, and turned their stories into a stunning white paper called Being Seen.This week, in Part 1, we share the three areas every woman needs to know about visibility in business and leadership, what it is, why it matters, and how to own it.Next week in Part 2 we're getting into the six new rules of visibility you need to know for the year ahead.In this episode:The visibility paradox, why staying hidden hurts you, but stepping forward can trigger backlash, and how these women broke through anywayWhy five out of eight women Antonia interviewed resisted the term "personal brand" even while actively building oneThe difference between performative visibility and service-based visibility (and why one of them will burn you out)Why your visibility isn't just about you, it's modeling for every woman watching behind you and looking up to youWhy you don't need to post on LinkedIn to have a powerful presence thereThe one tip Antonia gives every woman who wants to start getting visible→ Download Antonia's Being Seen white paper https://www.antoniataylorpr.com/being-seen/→ Connect with Antonia on LinkedIn https://www.linkedin.com/in/antoniataylor/→ Antonia Taylor on Instagram https://www.instagram.com/antoniataylorpr/→ Antonia Taylor's Substack newsletter https://substack.com/@antoniataylorBECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal brand coaching and speaking for women experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? Free Recognition Ready™ AI Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Mar 11, 2026 • 15min
I'm Back...We're Back...She's Visible™ Is Here and Why It's Your Moment & Movement
Hello, friends...I'm back and I recorded this one on my birthday today (March 11) as a gift to myself. And honestly, to you too.In this episode, I'm getting real about why I went quiet, what I've been building behind the scenes, and why right now, International Women's Day week 2026 is the perfect time to stop hiding and start showing up.I share:What She's Visible™ is and why I created it...because the world needs more women on stages, featured in pages, and earning better wagesWhy I've been deep diving into AI visibility and why it matters so much for women experts like youThe honest truth about my own overthinking, perfectionism, and hiding and why I'm done with all of it, and how you can too.Why podcasting is still one of the most powerful ways to build real connection in an AI-driven worldWhy now is our time not someday, because there's no someday on a calendarRESOURCES→ Recognition Ready™ AI Visibility Scorecard https://michellebgriffin.com/aivisibility/→ Lovable https://lovable.dev→ Connect with me on LinkedIn https://www.linkedin.com/in/michellebgriffin/→ Email me hello@michellebgriffin.comBECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal brand coaching and speaking for women experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? Free Recognition Ready™ AI Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Jul 29, 2025 • 29min
How We're Using LinkedIn To Grow Our Authority (Even If Reach is Down) - Steal Our Best Strategies
Join Gillian Whitney, an expert in repurposing content for visibility, Beth Anne Campbell, known for her authentic storytelling, and Gehan 'G' Haridy-Ardanowski, an HR professional turned author, as they explore navigating LinkedIn's challenges. They share strategies for maintaining connection without constant posting, the importance of intentional networking over vanity metrics, and how real conversations can lead to collaborative opportunities. Their insights emphasize authenticity and leveraging relationships to grow authority and visibility.

May 25, 2025 • 23min
How to Become a Trusted Thought Leader In the Age of AI (Not Just Another Voice Online) with Ashley Faus
Ever wonder what it means to be a thought leader, not just a content creator or influencer, someone recognized for deep ideas and trusted expertise?In this episode, host Michelle B. Griffin sits down with Ashley Faus, a B2B marketer, writer, speaker, and author of the new book Human-Centered Marketing in the Age of AI, to discuss the term “thought leadership” and what it takes to earn that title.Ashley unveils her 4 Pillars of Thought Leadership™ framework, a powerful model to help experts build trust, stand out, and drive business results, not fluff. From defining credibility to differentiating thought leadership from subject matter expertise or influence, Ashley makes the ambiguous clear and actionable.In this episode, we cover:~ Why the term “thought leader” makes people cringe~ The difference between subject matter experts, influencers, and thought leaders ~ Where AI helps and where it hurts your thought leadership strategy~ Tactical ways to build your presence (without posting every day) ~ Ashley’s top tip to get started: why meaningful LinkedIn comments still winWhether you’re just getting started or ready to scale your expertise into a trusted brand, this episode unpacks the difference between showing up and standing out. Own Your Lane® Recognition RoadmapAshley’s journey aligns with the four steps of the Own Your L.A.N.E.® Framework:✨ L: Launch Your Vision – Follow the pull toward a deeper purpose✨ A: Articulate Your Difference – Define your positioning in a crowded space✨ N: Navigate Your Brand – Shape and share your brand online and offline✨ E: Elevate Your Authority – Establish trust with audiences and open new doors🔗 LINKS• Ashley’s 4 Pillars of Thought Leadership Framework • Ashley's book, Human-Centered Marketing in the Age of AI • Connect with Ashley on LinkedIn: https://www.linkedin.com/in/ashleyfaus • Get free personal brand resources: BECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal brand coaching and speaking for women experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? Free Recognition Ready™ AI Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

May 9, 2025 • 30min
How to Build Your Brand Before You’re Ready: The Step-by-Step Path to Own Your Lane With Clarity, Visibility & Authority with Bernie Borges
Ever felt the pull toward a new path, a passion project, business, or message, but kept waiting for the “perfect time” to start? In this episode, host Michelle B. Griffin sits down with Bernie Borges, speaker, executive leadership coach, podcast host, and founder of Fulfilled@Work, who shares how he stepped into a bold new lane before he felt fully ready.From launching a podcast while still in corporate, to building a leadership framework, to walking away from a full-time role to pursue his mission, Bernie shares the full behind-the-scenes of how he put himself out there and turned passion into purpose and visibility into authority.In this episode, we cover:00:00 – Intro: The power of starting before you’re ready 03:15 – Bernie’s backstory: From VP of content to fulfillment-focused founder 07:20 – How podcasting helped him find his true lane 10:40 – The moment he knew it was time to pivot 14:25 – Positioning: Carving out space in a saturated niche 19:30 – Building brand presence through content, podcasting, and partnerships 24:10 – The mindset shift that helped him push past fear and visibility blocks 28:45 – Frameworks + thought leadership: why you need one 32:30 – Elevating authority: what builds trust and recognition 37:00 – Bernie’s long game and vision ahead 42:10 – Key takeaways for owning your lane and taking that first stepWhether you're still in a corporate role or already building your thought leadership brand, Bernie’s story is a powerful reminder that clarity comes through action, and your lane is waiting.Own Your Lane® Recognition RoadmapThis episode highlights all four steps of the Own Your L.A.N.E.® framework—because Bernie models what it looks like to launch, articulate, navigate, and elevate over time:✨ L: Launch Your Vision – Follow the pull toward a deeper purpose ✨ A: Articulate Your Difference – Define your positioning in a crowded space ✨ N: Navigate Your Brand – Shape and share your brand online and offline ✨ E: Elevate Your Authority – Establish trust with audiences and open new doors🔗 LINKS• Visit Bernie’s website: https://midlifefulfilled.com • Connect with Bernie on LinkedIn: https://www.linkedin.com/in/bernieborges • Get free personal brand resources: https://michellebgriffin.com🎧 Be sure to follow the podcast and leave a review so mBECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal brand coaching and speaking for women experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? Free Recognition Ready™ AI Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Mar 31, 2025 • 27min
How To Get Started On YouTube As An Industry Expert: The Beginners Guide to Start Building Your Visibility & Authority with Vicki O'Neill
Want to build authority and get visible using video? As an expert ready to put yourself out there on YouTube, yet may feel stuck in overthinking or perfectionism, this is your step-by-step beginner’s guide.In this week's episode, host Michelle B. Griffin is joined by Vicki O’Neill, CEO of KenKay Marketing and YouTube strategist, who shares how she went from hiding behind her mom’s leg as a shy child to now teaching others how to confidently grow their brand and visibility using YouTube.In this episode, we cover: 00:00 – Welcome + why video is your next best move03:20 – Vicki’s story: From introvert to YouTube authority06:45 – The mindset shift that helped her stop hiding08:50 – Why YouTube is a powerful platform for experts12:15 – First steps: Strategy + research (without overthinking!)15:40 – The danger of perfectionism and how to overcome it19:00 – Creating a realistic content plan (and sticking with it)22:45 – The power of consistency and content batching26:00 – Tools + tech you need to get started (spoiler: it’s simple)30:00 – Finding video topics that attract the right audience36:10 – Staying motivated, specific, and in your own lane40:00 – Key takeaways + how to connect with VickiWhether you're just getting started or looking to be more consistent, Vicki shares practical advice, personal stories, and powerful encouragement to help you own your brilliance and show up boldly on YouTube.Own Your Lane® Recognition RoadmapEach episode of the podcast highlights one of the four steps of the Own Your L.A.N.E.® Recognition Roadmap, and today we focus on Elevating Your Authority by using YouTube to be seen, known, and trusted as a leading voice in your niche.✨ L: Launch Your Vision – Follow the pull toward a deeper purpose✨ A: Articulate Your Difference – Define your positioning in a crowded space✨ N: Navigate Your Brand – Shape and share your brand online and offline✨ E: Elevate Your Authority – Establish trust with audiences and open new doorsLINNKS • Connect with Vicki O’Neill on LinkedIn: https://www.linkedin.com/in/vickioneill • Free personal brand resources: https://michellebgriffin.com🎙️Be sure to like, subscribe, and hit the bell for weekly episodes that help you get visible, build your brand, and Own Your Lane.®BECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal brand coaching and speaking for women experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? Free Recognition Ready™ AI Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

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Mar 23, 2025 • 26min
Stop Overthinking LinkedIn: How to Step Out With Confidence and Differentiate Yourself With Sarah Clay
In this engaging conversation, Sarah Clay, a UK-based LinkedIn trainer and author, emphasizes the power of authenticity on LinkedIn. She shares how to overcome fears of posting and the importance of consistency in building trust. Sarah highlights storytelling as a key tool for connection and offers practical tips to differentiate your brand amidst AI influence. The duo encourages listeners to view LinkedIn as a space for genuine conversation, reminding everyone that being yourself is the ultimate superpower!

Feb 28, 2025 • 22min
How To Get Your Thought Leadership/Business Book Out Into the World with Emily Crookston, PhD
Tired of overthinking that big idea, project or business book you want to write to amplify your authority and thought leadership?Good news: this episode will get you unstuck and on your way to writing your business book.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.✨ L: Launch Your Vision – Follow the pull toward a deeper purpose✨ A: Articulate Your Difference – Define your positioning in a crowded space✨ N: Navigate Your Brand – Shape and share your brand online and offline✨ E: Elevate Your Authority – Establish trust with audiences and open new doorsThis week, we're focusing on "E-Elevate Your Authority" with host Michelle B Griffin and expert guest, author and executive ghostwriter Emily Crookston, PhD., who is here to tell us exactly how to get our "unwritten' works out there to build your personal brand and business.If you're a classic overthinker, overwriter, procrastinator, or perfectionist, we'll help you get over this and write that book.From Emily's three tips that sabotage us to her Big Ideas extractor method, she will walk us through her process and latest book, UNWRITTEN: The Thought Leader's Guide to Not Overthinking Your Business Book, plus free course, you're on your way to growing your authority as a woman in business.LINKSConnect with Emily Crookston on LinkedInBECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal brand coaching and speaking for women experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? Free Recognition Ready™ AI Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Feb 10, 2025 • 19min
How to Become a Confident Public Speaker (and Learn to Bet On Yourself) with Lisa M Dublin
Is becoming a speaker on your dream board? Is it Good news: it's time to STOP chasing your dreams and bet on yourself to make it happen.Each episode of the Own Your Lane® Personal Branding Podcast highlights one of the four steps of the Own Your L.A.N.E. personal branding roadmap to help you gain clarity, confidence, and a clear path to growing your influence and impact.✨ L: Launch Your Vision – Follow the pull toward a deeper purpose✨ A: Articulate Your Difference – Define your positioning in a crowded space✨ N: Navigate Your Brand – Shape and share your brand online and offline✨ E: Elevate Your Authority – Establish trust with audiences and open new doorsThis week, we're focusing on "E-Elevate Your Authority" with host Michelle B Griffin and expert guest Lisa M Dublin, keynote speaker, certified life coach, poet and author who more than a year ago bet on her self and her speaking career.Now, she's traveling overseas to perform on stage, inspiring audiences with her message and poetry and raising her expectations for herself.She'll share her inspiring story and how you can bet on yourself and start sharing your message on stage.LINKSConnect with Lisa M Dublin On LinkedInLisa M Dublin's WebsiteBECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN PR-powered personal brand coaching and speaking for women experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comHOW VISIBLE ARE YOU IN AI SEARCH? Free Recognition Ready™ AI Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/


