Own Your Lane™ - Authority Branding and PR for Women Authors & Experts

Let me tell you a story — When we hear these words, we always pay attention That's because as humans, we're wired for stories. But how do we create stories for online content? business, In this episode, I interview Ash Rathod, a UK-based digital agency owner, and brand consultant who helps solopreneurs tell stories that connect and convert their readers.Learn the importance of storytelling, how to set up engaging social media posts, and the best strategies for shortening a story.Timestamps[01:26] Ash Rathod's story[09:41] Importance of storytelling[11:34] How to start in storytelling[15:51] How to set up a social media post, blog, and video[17:17] Ash's Six P story framework[20:03] Ideas on content writing[21:00] Best advice for an opening line[24:04] Best strategies for shortening up a storyQuotes● “Storytelling is the core of human connection.” (09:48-09:50)● “A story is about transformation. It could be the transformation of a character in your story that has the desire to achieve something, whether that's a physical thing or a mental thing or an emotional thing.” (12:09-12:27)● “When you write something that puts you in a superior state. People are less likely to resonate with you. (22:30-22:37)● “Once you activate empathy as a home me, that's when strong stories become a lot stronger, and that's when you start building trust, that's ideal for personal branding.” (23:06-23:12)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Your digital images are often your first impression online. How exactly do you balance looking professional and personable to better connect and engage with your audience?In this episode, I interview Marlana Semenza, a visual strategist, and personal branding photographer, who tells us exactly how. Learn how to command attention with your brand visuals and personal branding photography plus common image mistakes we make online.Timestamps[02:49] Getting started in brand photography[06:25] Best strategies for location and shot lists in brand photography[08:10] Avoiding miscommunication in brand photography[11:12] How do you work with your clients to have their images work online?[13:31] Positioning photos to look realistic and not staged photos[15:37] Creative poses and scenes[17:40] Common mistakes in brand photographyQuotes● “Your personal brand is never about you. It’s about who you can help, how you can help them & how you can serve them.” (02:09-02:13)● “Don't ever assume that, just because somebody is a photographer, they can do everything you want somebody that specializes in this you know don't hire a wedding photographer to shoot your interiors. Don't hire an interior photographer to shoot your wedding. People are specialized for a reason. (08:21-08:34)● “Just like your story is fluid. Your images should be fluid.” (12:40-12:42)● “Everybody deserves to be seen for the best of who they really are and shown in a unique way.” (24:22-24:25)● “Ask if you already have no, and I think if you use it in whatever situation you already have no. So what's the worst that happens?” (24:37-34:47)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

What's the secret to writing engaging content on LinkedIn? What's the best approach to sharing your authentic voice in your posts? This might be the number one struggle on LinkedIn for new content creators.I interviewed Merav Levine, a social media marketing consultant who shares tips on writing content using her CLARITY Method on LinkedIn.Timestamps● [01:58] Merav Levine's story● [04:30] Where do you start?● [09:33] The CLARITY method● [17:18] Great insights on what keeps you out of content.● [21:47] Avoiding being "Captain Obvious"● [25:35] Takeaways in engagement and writingQuotes● “Find the balance of presenting yourself. Well, yes, being authentic and not pretending to be something you're, not because at the end of the day, that is going to implode on you.” (08:26-08:34)● “When I talk about clarity, it's knowing who you would market to, who you're marketing to, and how they would describe the issues that you bring up.” (10:01-10:07)● “Every single post has an actionable takeaway, so something that somebody could walk away from the computer being like. I am going to try that today .” (20:27-20:36)● “Every post must have a call to action.” (25-48-25:50)● “If we let our emotions take over. Yes, we won’t do half the things we know we should be doing and just knowing that it’s going to hurt and we're going to be scared, but you are capable of facing it.” (30:26-30:37)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Want to grab attention more attention in your social media content? I interview Wendy Margolin, a social media strategist and founder of Sparkr Marketing who specializes in social media content for the healthcare industry.Learn how to translate the attention of our story for more awareness, engagement, and connection, and more.Wendy highlights the four stories that we need to be telling, structuring a good story and the epitome of a good story. Timestamps[01:30) Wendy Margolin's story(04:32) Four stories we need to be telling[10:11] Starting with “Why”[11:33] How to do your introduction posts[17:26] Finding your differentiation[20:21] Structuring a good story[23:24] Ideas on getting these stories[28:40] Three key takeaways on storytellingQuotes● “Having that first line that really grabs attention and then that last line that really you know encourages engagement.” (04:47-04:54)● “Start with the “Why”. Try to go for the big one, if not the little one or a mixture.” (09:48-09:51)● Because we put content out daily or frequently, not everyone sees it. Still, so many people don’t see it. So, finding a way to keep re-introducing those content, cornerstone themes without exactly repeating it. It's so smart, so it just forms a connection.” (12:01-12:17)● “You do get better with these stories, as you tell them. Yes, don't wait for it to be perfect, start telling it and by telling it will get much stronger:” (13:13-13-32)● “Even if you are private, find a personal side that you can share.” (13:13-13:22)● “Even though it's your story, it's not about you, the content you ever write Even in your bio is about your audience.” (28:53-29:00)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

In this episode, we speak with Dan Roth, an executive technical trainer at Amazon. He is all about helping people identify your unique value proposition when looking for your dream job.How do you tailor your resume? How important is networking? Dan highlights some of the things recruiters look for and how you can get started.Timestamps [02:36] Where does one start, and what do recruiters look for?[05:24] How do you start on what makes you unique and stand out?[13:55] What makes a good resume?[15:22] LinkedIn profile[25:54] Certifications[27:07] Recommendation[29:40] Three key takeawaysQuotes ● “ When people notice you, that builds your value, and that value is what establishes your brand well.” (04:43-04:47)● “When the time is right, you're going to figure it out.” (09:30-09:40)● “Networking is one home, most critical and underutilized components of the job search in general.” (11:32-11:40)● “Do not leave out the things that show who you are in value just because you feel like you're, worried about being having a bias against you.” (23:58-24:06)● “Do not use the easy apply function.”(30:47-30:49)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Sound familiar: "My LinkedIn About section hasn't been touched in a decade." "My LinkedIn About section sounds doesn't sound like the real me!" This is the first of two episodes all about crafting a LinkedIn about section that's the right balance of professional and personal. After all, it's one of the first places we go on LinkedIn.  I interview Karen Tisdell, a top Australian-based LinkedIn profile writer, who's all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles. Karen highlights the best ways to showcase your personal brand and business so it's engaging, authority-building and engaging. As a StoryBrand Certified Guide, I also share tips on how you can "StoryBrand" yours using empathy and authority to invite your readers into a story. Timestamps[02:54] Building your LinkedIn Profile and getting visible on LinkedIn[05:20] Profile headlines[13:30] The highlights about the about section[14:52] Backstory in your about section[20:52] Compassion versus credibility[29:04] Nurturing your relationships with clients before they convert.[34:04] How can we be personalized without being too personal[35:28] Showing up in a professional but personable wayQuotes● “The about section is about you, but not for you. This is totally not where you say how great you are not at all or not.” (12:53-13:00)● “Show me that you are an expert. Do not tell me.’ [22:40-22:43]● The overall arching theme is your about section is about your customer, your client, and leading with compassionate empathy and most important solving the problem telling about the transformation you can take them on and then show the proof somewhere else.” (26:09-26:10)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Live video streaming on social media is one of the best and fastest ways to quickly connect and bring your unique personality online. If recorded video isn't your thing, this episode will tell you exactly why live video might be your answer.In this episode, I interview live-streaming video expert Ed Troxell who helps real estate professionals and entrepreneurs get confident and connected through live video marketing.He shares some great tips on how to get started with a live stream and boost your confidence and connections through LinkedIn live streaming.Timestamps[02:26] Advantages of livestream over a recorded video[07:58] LinkedIn live recommendations[10:12] Podcasts & Livestreaming videos[14:38] Live content video creation tools[17:57] Top mistakes people make while doing videos[21:12] Three key takeaways of a live stream[26:24] Professional mantraQuotes● “Websites are key to have a video on these days, especially because over ninety-seven percent of people are going to be looking you up and researching you before they ever contact you.” (15:27-15:39)● “Our phone is no longer a phone. It's your personal assistant. It’s your best friend. It's the person who is there with you every step of the way, taking photos to record your videos for you. We have to shift how we look at our technology and understand that these are devices that are helping us, and so we have to give them names.” (16:52-17:13)● “Expecting no one to show up removes the layer of stress, and then it puts us in a positive energy place because once we go live, we're thinking about our topic and we're giving away our talking points and when we're in that live broadcast. If someone shows up or when someone shows up, you get excited.” (19:14-19:35)● “If you practice too much, you're going to start. Second-guessing, so give yourself a few times and then just get out there.” (24:03-24:08) BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

You have “permission to do you," says Tracy Borreson, a brand identity coach who has a unique perspective on personal branding.I interviewed Tracy on how to create a space where you can find your own voice and confidence to use their words and their genius to share what they want with the world. Learn more on “permission to do you” and the zone of genius versus expertise.Timestamps[01:29] Tracy's story[02:08] The origin of the phrase “permission to do you.”[07:28] Building your lane with clients[13:00] Where to start in “permission to do you.”[19:37] Zone of genius vs Zone of expertise.[22:02] Three key takeaways[24:37] Where do you find your zone of genius?Quotes● “You don't need permission, and you don't need perfection.” (04:16-04:18)● “Any time you have strong emotions, those are indicators of your brand, whether or not it's an alignment, and so use that. Take that as a pride moment. You know what, I got disappointed because my personal values were not met today. That's okay!” (10:17-10:31)● “If you're a business owner, you're not going to get any sales. Unless you tell somebody you do a thing”. (11:42-11:46)● “So the most important thing is to understand that you are the full picture, and then transitioning that into the voice is not censoring any part of that picture. On purpose, that doesn't mean you have to say all the things all the time. “ (18:01-18:18)● “It's a universal experience to feel judged, and I would be interested to hear your perspective on this, Michelle, but the more that I have grown my personal brand, the less I care. (23:51-24:03)● “Practice makes permanent.”(26:56-26:28)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

How to get found on the first page of Google? It's what we all aspire to, right?In this episode, I interview Meg Clarke the founder of Clapping Dog Media helps creative entrepreneurs and personal brands get found online with smart SEO strategies.Meg shares exactly how to get found in Google with the right search engine optimization (SEO) tips we can use in our content, blog and website.Timestamps[01:32] Why we should not fear SEO[02:22] Meg’s back story[05:48] Where does one start on SEO?[12:25] Top strategies for creating content[17:26] SEO Tools[20:54] The minimum viable thing that you can get from your own platform[23:44] Tips for LinkedIn SEO[25:21] 3 key takeaways for SEOQuotes● “When creating content, make it skimmable because people don't spend a lot of time on every site. The average time spent on a page is twelve seconds. Like my goodness, it’s really hard to get people engaged and involved and to even remember you in only twelve seconds.” (12:43-13:07)● “No one wants to read. You know layers and layers. White space is your friend.” (13:44-13:48)● “At the end of the day we want them on your site, and there's a lot of people who are getting fantastic engagement, but at the end of the day, what are you getting to your site? Are you getting a conversion? I mean, we're not just doing social media for Vanity Metrics here? “(20:17-20:43)  BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

“Look sharp, feel sharp.” It's no secret when we look and feel our best our professional image directly affects our personal brand. I interview Tavia Sharp a New York-based image consultant, speaker, coach, style expert, and CEO of Styled Sharp to find the best ways our professional image can boost our confidence, credibility, and connections.As Tavia explains, you can and should leverage your image as a tool to get promotable and investible in your business and beyond.Timestamps[01:44] Importance of a professional image[04:34] How to get started if you want to make a change to your image.[06:38] Problems of not addressing your image[08:01] Mistakes men are making in blending in[11:00] Style blueprint & personal brand blueprint[13:18] Three tips that make a fine first impression[16:27] Tavia’s professional mantraQuotes● “Your professional image is actually currency, and when you ignore it, you might be leaving money on the table.” (1:03-1:09)● “Dress for what’s next.” (06:13-06:14)● “ When you actually stand out, opportunities come for you.” (07:28-07:31)● it's all about what we put on our bodies. It's that enclosed cognition. It affects the way we feel we're going to put that energy out, and we're going to have great results.” (15:23-15:31)● “Your vibe attracts your tribe (16:37-16:40)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/