Own Your Lane™ - Authority Branding and PR for Women Authors & Experts

It's no longer hard work and talent that keeps us top of mind.For corporate women, being highly visible is directly tied to better opportunities and career advancement. I interview Mel Stanley personal brand and career strategist for women and founder of the UK-based, First Women, which empowers women in corporate and leadership roles to articulate their unique strengths and qualities.Timestamps [01:46] Mel Stanley's story[05:24] Roadblocks women have in a corporate setting[08:59] Changing your mindset[10:46] Mel’s strategy in shifting and getting women out there[12:39] How do you capture opportunities to get noticed?[16:10] Tactical ways for women to put themselves out there and build their brand[23:25] Three key takeaways for women aspiring to get themselves out thereQuotes ● “The decision-making unit for your career is not just who you work for, being able to be seen by the other people beyond your immediate superior is absolutely key.” (12:27-12:38)● “As long as your name is associated with the positive and the right thing, then that just builds your reputation, and that's what branding is all about, at the end of the day is reputation. “(13:13-13:21)● “That's why you want a personal brand, because you may change your mind if that brand stays with you, no matter what it is, you define it, differentiate it, develop it! (14:52-15:03)● “Hard work and competing won't get you success. You need to be visible as well.”(23:36-23:41) BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Connection, community, and content. These are the strong foundations you need to succeed on LinkedIn.I interview Tara Horstmeyer, a content creator and Founder of Happy Words, on how to best create and use content to build relationships with your audience on LinkedInHow do you initiate a conversation and write relationally? Tara highlights some tactical and relational writing tips to build your personal brand on LinkedIn.Timestamps[01:17] Tara’s backstory[03:21] How to get started[10:40] How did you attract such a wide fanbase from people[12:43] What triggered Tara’s journey to entrepreneurship[14:18] Tactical tips to relational writing[17:41] Relational connecting[19:36] Tips to being more relationship-driven on LinkedIn[22:58] The key takeaways on writing relationally[26:30] Professional/personal mantraQuotes“It's not that your content is bad, it's just maybe not hitten, but at some point, even if we impact one person, that's how that’s all it takes one time.” (10:11-10:18)“To connect with people, go where they are if you want to write more relational. (15:24-15:34)“So start to unpack your own content, and then, when you do, I think you're going to start to connect with yourself, which is the number one way to connect with others.” (16:57-17:04)“Make sure that you are writing daily, like creating something daily, even if you do not post daily. So I always say right. I right privately before you write publicly.” (24:13-24:19)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

So many people fear making and appearing in their own videos. How do I look on camera? I hate my voice! What will I say?In this episode, I interview Juma Bannister, the co-founder and creative director of Relate Studios on how to overcome our fear of videos and how to be more confident on camera.Timestamps [01:51] Juma's story[02:46] Why should people be on video?[04:03] Favorite video format. Live or recorded?[05:48] 4 tips to overcome your fear of video[047:25] Not knowing what to say on camera[08:40] Why people make the choices they make[15:00] The voice and on-persona camera[18:24] Tricks on how to look better on camera[23:15] Is it better to have better audio than lighting[25:27] Tips on video content creation[32:34] Three takeaways on being camera confident.[34:04] Professional/personal mantra Quotes ● “My first thing about being constant, conscious, and video is the BAD approach (Be scared and do it.” (09:48-10:00)● “When it comes to your voice, some of us are never going to get over the sound of our voice. We are never going to get one hundred percent comfortable with the way we sound on camera, but that also goes back to being scared even though you're not comfortable with how you sound. You know what you have to deliver, that it has value, and that it will impact people in a particular way.” (15:34-16:00)● “When people look better, they feel better than they are more, which is true. You know when you put on something good. You look good, you feel better about yourself, and then you're able to speak and talk and communicate and interact better.”● “So just start at the best level you can but have good audio.” (25:08-25:11)● “People do not remember everything, but they don’t forget.”(34:34-34:38) BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Content is the fuel to our personal brands and building trust online, but we should not be endless content machines. The secret to getting more content in less time is by content repurposing.In this episode, I interview Mark Savant, a digital agency owner, content creator, and podcaster who helps brands make more content in less time.Learn the importance of better content creation, where to start and tips and tactics to build a content library with repurposing. Timestamps[01:37] Mark’s backstory[03:17] Top influencers on Mark’s show[04:26] Importance of making better content[05:35] Where to start in content creation[08:34] Best practices in content creation[10:21] Framing your live streaming to social media for the end-user.[15:24] Importance of a transcript[17:01] Shorter form vertical content[19:57] Audiograms[20:40] Mistakes of not repurposing your content[22:47] Three tips for content optimization[24:22] Professional/personam mantraQuotes● “I think in the next five years if you don’t have an online reputation, you're not going to matter.” (05:03-05:06)● “Know who you're speaking to. What their biggest problem is, how you solve it right, and then you frame all of your messaging.” (07:30-07-33)● “At the beginning and end of one of your micro clips, make sure you start with a smile. People just like to see a smiling face at the beginning of the end of a video.” (20:18-20:34)● “Craft all of your content around the viewer. The show is not about you, it's about the person that's viewing it and how you solve their problem.” (22:52-23:00)● “Focus on being a little bit better with each episode.” (23:15-23:18)● “Just be better than yesterday.” (24:30-24:32) BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Have you been comparing or second-guessing yourself? Someone else has a million views while you are still struggling to gain a thousand viewsI interview Ancuta Boiciuc a CX consultant, who's passionate about mental wellness, being healthy, and well-being online.Learn how to balance on social media, avoid imposter syndrome and stop comparing yourself.Timestamps[02:30] Finding balance online[03:55] Imposture syndrome[07:03] Ancuta’s LinkedIn journey[10:54] Best advice on overcoming imposter syndrome and staying on the game[15:32] Three takeaways of finding balance when building a brandQuotes● “ We don't have to compete because we all should find the creative and unique way that we stand out and solve problems for our people.” (13:07-13:13)● “Control your amount of social media. Okay, social media is Great. It's a great tool. I mean, I found my voice on social media. I found jobs on social media, I'm not saying it's good, but it has to be in balance. What has really helped me is not to start my day with social media. I do not check my phone unless its origin.” (15:42-16:02)● “If you want to build a brand, you gotta get out there, because no one can know you unless you get out there and no one can support you unless you're open up.” (24:04-24:10)● “It's okay to be human, we're all human, and we all have our ups and downs.” (23:54-23:58) BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Does a personal brand and personal brand business need BOTH a company page and a personal brand?Yes!!I interview Australian-based, Michelle J. Raymond, Chief Social Strategist of Good Trading Co and THE globally recognized LinkedIn company page expert to tell us exactly why.What is the golden ratio for posting on a company website and avoiding only promotional content? Michelle highlights the importance of having a company page, how to get started, and strategies to get your idle page bumped up.Learn how to double your opportunity and revenue with a personal brand and a company brand page on LinkedIn.Timestamps[01:17] Michelle J. Raymond's story[03:04] How to get started with a company page[04:40] Should the content on your personal page and company page be different?[05:45] Strategies for the about section on your company page[10:02] Strategies to get an idle company page bumped up?[12:22] Putting your picture as a logo on your company page[13:46] Top mistakes people make on company pages[19:08] Three key takeaways on company pages[21:03] Personal/professional mantraQuotes● “You get a double opportunity with a personal and a company brand on LinkedIn.” (02:51-02:56)● “ Take a look at what's going on with you. Who's following? Who’s in your company and choose what it is that's actually going to work best for you but be open-minded that there could be other ways that you could go around things.” (13:26-13:36)● “Have someone that's monitoring and responding to community comments and any engagement that is on the post. You can't just post and ignore it. It works exactly for the team, as your personal page, so make sure that you're giving it the attention that it deserves.” (20:20-20:32]● “If you hang out with garbage, you're going to smell like it. So choose your LinkedIn network wisely. (21:17-21:23)Connect with Michelle B Griffin, The Brand Therapist℠Personal Branding, Positioning & PR Strategist and Coach Website: TheBrandTherapist.ioMichelle's second podcast, The LinkedIn Branding Show LinkedIn: https://www.linkedin.com/in/michellebgriffin/ Join my free Linkedin personal branding community, The #36BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

So many people struggle with focus. Today's endless content and digital distractions make it harder to stay on track. What you need is a focus strategy and plan, and this episode will share exactly how. I interview Florian Decludt, a growth marketer, as he shares three powerful tips to help you strengthen your focus and achieve your goals. We discuss the 3 tips to reset and get focused, how to get more done building your personal brand, and how to balance your personal work and social media usage.Timestamps[01:09] What Florian does and how he is helping people focus[02:16] Why Focus is a huge problem for solopreneurs and personal brands[03:12] Reasons why people are unfocused in the business world.[08:54] Steps to changing your mindset and getting focused[11:18] Practical tip on social media[14:26] Drawing the balance between your personal work and social media[17:10] Three key takeaways on focus[22:44] Florian’s professional mantraQuotes● “Focus is pretty much. The secret sauce is a success, because, if you don't have focus, you're not moving forward every day.” (03:33-03:39)● “ If you have a direction, you have something against which you can evaluate opportunities. Instead of just blindly taking the opportunity and saying that’s interesting. I’ll give it a try.” (09:34-09:43)● “Whenever your brain has nothing to do, it's going to default to the least energy-consuming activity possible, and usually that's ever TV, Netflix, or social media. “ (12:36-12:44)● “If you don't know where you want to go, it's going to be really hard for you to know exactly what you're supposed to do.” (17:28-17:32)● “If we’re not one hundred percent clear about what we're supposed to do, we're going to go off. We are going to default to the place of energy-consuming activity, which is social media.”(18:00-18:10)● “Never stop learning.” (22:51-22:52) BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

How exactly can a corporate professional and leader build their brand on LinkedIn? In this "How I Brand This" episode, I share the personal story of exactly how.I interview Liam Darmody, Director of Talent Attraction and Operations at Willow Tree, on his personal account and fast-track to success building his professional personal brand on LinkedIn in just 12 months.How did Liam get started? What are his tips and secrets to up-ticking so fast? Liam highlights what inspired him to put his personal brand out there, posting consistency, and his best tips for building your personal brand on LinkedIn.Timestamps[01:25] When did you start putting your brand out there?[04:54] Posting consistency[07:26] Liam’s uptick[13:27] Baby steps to building your brand on LinkedIn.[17:14] Liam’s journey from 450 to 24K connections.[17:25] Secrets to up ticking so fast[23:23] Key takeaways on building your personal brand on LinkedInQuotes● “Before you can become consistent. You have to become comfortable with just getting out there and putting it out there, and I think that is the biggest hurdle for so many people. (05:52)● “Biggest step once you follow. Find the sort of content that you like talking about, identify the topics at two or three topics, talk about what you're passionate about, then just start putting stuff out there and see how it goes and ignore the stats .” (15:18-15:32)● “Anybody has generated significant and genuine followings that are actually engaged with what they're putting out there is taken time and commitment.”(15:41-15:50)● “If you want to get more visibility on the linked platform, think of every opportunity to put your name somewhere.” (20:53-20:58)● “You know you don't have to go and do a newsletter podcast, but just start with your personal brand, even if you're working full time.”(22:50-22:56)● “Engagement is paramount, and you have to be engaging in the people's content and be patient .” (23:41-23:45)● “When you're starting out, patience and consistency are the hardest ones. Like I want to like this should have happened by now. I should have gone viral by now.”(23:57-25:11)● “Pace equals success.” (25:06-25:09) BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Let me tell you a story — When we hear these words, we always pay attention That's because as humans, we're wired for stories. But how do we create stories for online content? business, In this episode, I interview Ash Rathod, a UK-based digital agency owner, and brand consultant who helps solopreneurs tell stories that connect and convert their readers.Learn the importance of storytelling, how to set up engaging social media posts, and the best strategies for shortening a story.Timestamps[01:26] Ash Rathod's story[09:41] Importance of storytelling[11:34] How to start in storytelling[15:51] How to set up a social media post, blog, and video[17:17] Ash's Six P story framework[20:03] Ideas on content writing[21:00] Best advice for an opening line[24:04] Best strategies for shortening up a storyQuotes● “Storytelling is the core of human connection.” (09:48-09:50)● “A story is about transformation. It could be the transformation of a character in your story that has the desire to achieve something, whether that's a physical thing or a mental thing or an emotional thing.” (12:09-12:27)● “When you write something that puts you in a superior state. People are less likely to resonate with you. (22:30-22:37)● “Once you activate empathy as a home me, that's when strong stories become a lot stronger, and that's when you start building trust, that's ideal for personal branding.” (23:06-23:12)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Your digital images are often your first impression online. How exactly do you balance looking professional and personable to better connect and engage with your audience?In this episode, I interview Marlana Semenza, a visual strategist, and personal branding photographer, who tells us exactly how. Learn how to command attention with your brand visuals and personal branding photography plus common image mistakes we make online.Timestamps[02:49] Getting started in brand photography[06:25] Best strategies for location and shot lists in brand photography[08:10] Avoiding miscommunication in brand photography[11:12] How do you work with your clients to have their images work online?[13:31] Positioning photos to look realistic and not staged photos[15:37] Creative poses and scenes[17:40] Common mistakes in brand photographyQuotes● “Your personal brand is never about you. It’s about who you can help, how you can help them & how you can serve them.” (02:09-02:13)● “Don't ever assume that, just because somebody is a photographer, they can do everything you want somebody that specializes in this you know don't hire a wedding photographer to shoot your interiors. Don't hire an interior photographer to shoot your wedding. People are specialized for a reason. (08:21-08:34)● “Just like your story is fluid. Your images should be fluid.” (12:40-12:42)● “Everybody deserves to be seen for the best of who they really are and shown in a unique way.” (24:22-24:25)● “Ask if you already have no, and I think if you use it in whatever situation you already have no. So what's the worst that happens?” (24:37-34:47)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/