Own Your Lane™ - Authority Branding and PR for Women Authors & Experts

What's the secret to writing engaging content on LinkedIn? What's the best approach to sharing your authentic voice in your posts? This might be the number one struggle on LinkedIn for new content creators.I interviewed Merav Levine, a social media marketing consultant who shares tips on writing content using her CLARITY Method on LinkedIn.Timestamps● [01:58] Merav Levine's story● [04:30] Where do you start?● [09:33] The CLARITY method● [17:18] Great insights on what keeps you out of content.● [21:47] Avoiding being "Captain Obvious"● [25:35] Takeaways in engagement and writingQuotes● “Find the balance of presenting yourself. Well, yes, being authentic and not pretending to be something you're, not because at the end of the day, that is going to implode on you.” (08:26-08:34)● “When I talk about clarity, it's knowing who you would market to, who you're marketing to, and how they would describe the issues that you bring up.” (10:01-10:07)● “Every single post has an actionable takeaway, so something that somebody could walk away from the computer being like. I am going to try that today .” (20:27-20:36)● “Every post must have a call to action.” (25-48-25:50)● “If we let our emotions take over. Yes, we won’t do half the things we know we should be doing and just knowing that it’s going to hurt and we're going to be scared, but you are capable of facing it.” (30:26-30:37)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Want to grab attention more attention in your social media content? I interview Wendy Margolin, a social media strategist and founder of Sparkr Marketing who specializes in social media content for the healthcare industry.Learn how to translate the attention of our story for more awareness, engagement, and connection, and more.Wendy highlights the four stories that we need to be telling, structuring a good story and the epitome of a good story. Timestamps[01:30) Wendy Margolin's story(04:32) Four stories we need to be telling[10:11] Starting with “Why”[11:33] How to do your introduction posts[17:26] Finding your differentiation[20:21] Structuring a good story[23:24] Ideas on getting these stories[28:40] Three key takeaways on storytellingQuotes● “Having that first line that really grabs attention and then that last line that really you know encourages engagement.” (04:47-04:54)● “Start with the “Why”. Try to go for the big one, if not the little one or a mixture.” (09:48-09:51)● Because we put content out daily or frequently, not everyone sees it. Still, so many people don’t see it. So, finding a way to keep re-introducing those content, cornerstone themes without exactly repeating it. It's so smart, so it just forms a connection.” (12:01-12:17)● “You do get better with these stories, as you tell them. Yes, don't wait for it to be perfect, start telling it and by telling it will get much stronger:” (13:13-13-32)● “Even if you are private, find a personal side that you can share.” (13:13-13:22)● “Even though it's your story, it's not about you, the content you ever write Even in your bio is about your audience.” (28:53-29:00)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

In this episode, we speak with Dan Roth, an executive technical trainer at Amazon. He is all about helping people identify your unique value proposition when looking for your dream job.How do you tailor your resume? How important is networking? Dan highlights some of the things recruiters look for and how you can get started.Timestamps [02:36] Where does one start, and what do recruiters look for?[05:24] How do you start on what makes you unique and stand out?[13:55] What makes a good resume?[15:22] LinkedIn profile[25:54] Certifications[27:07] Recommendation[29:40] Three key takeawaysQuotes ● “ When people notice you, that builds your value, and that value is what establishes your brand well.” (04:43-04:47)● “When the time is right, you're going to figure it out.” (09:30-09:40)● “Networking is one home, most critical and underutilized components of the job search in general.” (11:32-11:40)● “Do not leave out the things that show who you are in value just because you feel like you're, worried about being having a bias against you.” (23:58-24:06)● “Do not use the easy apply function.”(30:47-30:49)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Need to write or revamp your LinkedIn About profile? It's one of the top places that showcase your personal brand and business so it's important to make it engaging. I interview Karen Tisdell, a top Australian-based LinkedIn profile writer and LinkedIn Top Voice, who's all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles. Karen highlights the best ways to showcase your personal brand and business so it's engaging, authority-building, and engaging. This is part 2 of my interview with Karen Tisdell, a top Australian-based LinkedIn profile writer, who's all about helping professionals capture their vast experience, skills, and stories in standout LinkedIn profiles. Karen highlights some LinkedIn profile tips to help you build your personal brand. Timestamps [01:47] Karen Tisdell's story[03:20] Importance of a LinkedIn profile and where to start[05:20] Positioning your profile[07:51] Revamping your profile[11:08] Visuals and texts on your banner[15:48] What is ideal for your featured section?[19:58] Putting yourself out there via your profile[21:17] Three takeaways of how to stand out in a LinkedIn profile Quotes ● “A Linkedin profile needs to do the same. It needs to be not pitching yourself as the hero, but pitching yourself as a trusted guide.” (04:48-04:55● “It's more important to have the right keywords upfront than to have a clever slogan.” (13:30-13:33)● “So in a world where we're all competing for attention, having a profile photo that looks genuine and really pops is really important.” (23:28-23:35)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/

Your LinkedIn content helps you social sell if you structure it write and have a strategy.I interview Patrik Nagypal, Digital Growth at Shield, to give us insights on how we can get engaging content for personal brands.What are the key content pillars? What mistakes do people make in content creation? How do you monetize your content, and what’s social selling? Patrik highlights all this and more.Timestamps[01:30] Patrik’s role in Shield[02:25] About Personal Branding[04:37] Engaging content definition[06:14] Why do people fear creating content?[08:32] How to get started[13:51] Pillar content [14:41] Definition of personal pillars and how you get to balance it with your business.[16:28] Content management[20:18] Mistakes we should not do on a personal page[23:22] Social selling[29:27] Three key takeaways on engaging content and personal brandingQuotes● Consistency wins. Some days are going to be better than others, but you learn from each day. (05:55-06:01)● You'll get a lot of fast attraction if you're very specific to one problem. (13:25-13:29)● “Your content defines your brand.” (18:38-18:40)● “I think if you focus too much on how many comments, how many likes, how much engagement you received in comparison to focusing on how much networking came out from the content that you created, that’s a mistake. So I think it's always a good sign to measure the engagement and the performance.” (20:40-20:58)● “Commenting back on all your posts is so important, but you need to go out of your little area too. Even when you start doing content, you need to still comment on other people. You know, don't forget people and just do that daily.”(25:23-25:33)BECOME THE RECOGNIZED AUTHORITY WITH  MICHELLE B. GRIFFIN PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLECONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.comSHE'S VISIBLE: ShesVisible.com https://www.shesvisible.comBE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/READ: My Personal Branding Books https://michellebgriffin.com/books/LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/