
Own Your Lane™ - Authority Branding and PR for Women Authors & Experts Personal Brand Coaching: The 7 Steps You Need to Strategically Stand Out and Build Authority with Michelle B Griffin
It's been said the future belongs to those who build their professional presence online. Yet…that’s easier said than done, right?
In this solo coaching episode, I share the 7 personal branding steps you need to stand out with your professional brand from my Visible Brand Authority Blueprint.
This overview shows you exactly what you should be looking for if you want to start building your professional brand.
Quotes
● We all want to stand out and stand for something. And having a perspective and point of view really helps define you as a professional and an entrepreneur.
● We can’t grow our brands alone. We’re to serve but also build rapport, community, and connection with like-minded people.
● No matter what, there might be thousands of people who do what you do. But when you are defined and positioned in your unique way, you find a way to stand out.
● Trust is the ultimate currency to build a brand, and business, and stay online.
● The more you do it consistently and stay in the game, the easier it becomes the more clarity and confidence you get, and ideas just floor.
● When you know exactly how you are going to help the audience that you are serving, you have clarity.
RESOURCES:
https://www.bbc.com/worklife/article/20170723-the-case-against-personal-brands
Michelle Griffin's Visible Brand Authority Blueprint®
(NOW Brand GPS™)
1. PERSPECTIVE: Get clarity in your beliefs, values, goals, expertise, back story and personal & professional mission and vision.
2. PEOPLE: Define your exact audience (persona) and their needs & build a community (partners) to support and amplify your awareness & reach.
3. POSITION: Differentiate yourself with the problem you solve and the promise you make with your brand story and into client-facing messaging.
4. PACKAGE: Set up your platform, profiles, processes, framework, offers, assets, and channels to start building relationships and selling your services.
5. PUBLISH: Develop a strategic content system, schedule, and pillars to build visibility, credibility, and authority in your niche/industry.
6. PROMOTE: Succeed and scale with the transformative results you bring others which accelerates your trust, community, and growth.
7: PROPEL: Succeed and scale by paying it forward
BECOME THE RECOGNIZED AUTHORITY WITH MICHELLE B. GRIFFIN
PR-powered personal branding for women authors and experts ready to gain visibility and grow authority with press, podcasts, stages and AI search.
👉 BOOK A VISIBILITY CLARITY CALL WITH MICHELLE
CONNECT WITH ME. WORK WITH ME. BOOK ME TO SPEAK.
WEBSITE: MichelleBGriffin.com https://www.michellebgriffin.com
SHE'S VISIBLE: ShesVisible.com https://www.shesvisible.com
BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/
GET VISIBLE ON LINKEDIN: Free Audio Masterclass https://michellebgriffin.com/linkedinvisible/
READ: My Personal Branding Books https://michellebgriffin.com/books/
LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/
CONNECT: With Me on LinkedIn https://www.linkedin.com/in/michellebgriffin/
