

The Industrial Talk Podcast Network
The Industrial Talk Podcast with Scott MacKenzie
Industrial Talk is about celebrating the women and men of industry and manufacturing. We celebrate these innovative leaders and companies because they make our lives better and are changing the world for the better! These passionate leaders collaborate, innovate and educate with speed and purpose to positively impact people and communities around the world. Industrial Talk in collaboration with industry and manufacturing leaders address topics that include: Digital Transformation, Big Data, Industry 4.0, IoT, IIoT, AI, ML, Optimization, Edge, Cloud, Asset Reliability, Maintenance, 5G, Sales, Marketing and Branding and strategies for success. This is a podcast that is focused on Getting Stuff Done and learning from individuals and companies that have been there and have a track record of success. We celebrate a bright future in industry and manufacturing from with women and men dedicated to making our communities and world a better place.
Episodes
Mentioned books

Dec 18, 2024 • 16min
Noah Reding with Accruent
Industrial Talk is onsite at Accruent Insights and talking to Noah Reding, Vice President/GM at Accruent about "Smart buildings - optimizing the efficiency and value of building assets".
Scott MacKenzie hosts the Industrial Talk podcast, celebrating industrial professionals who innovate and solve problems. At the Accruent Insights event in San Antonio, Texas, Scott interviews Noah Reding, General Manager for Accruent's Workplaces Business. Noah discusses the importance of customer-centricity and collaboration, highlighting the complementary products EMS and Famous 360, which focus on space management and facility maintenance. He explains the concept of smart buildings, emphasizing predictive maintenance and energy optimization. Noah also touches on the future of space management, the impact of hybrid work, and the use of data from sensors and Wi-Fi to optimize space utilization.
Action Items
[ ] Reach out to Noah Reding on LinkedIn (Noah Reding) to collaborate further.
Outline
Introduction and Welcome to Industrial Talk Podcast
Scott MacKenzie, highlighting his passion for industry innovations and trends.
Scott welcomes listeners to the Industrial Talk Podcast, celebrating industrial professionals for their boldness and problem-solving skills.
The podcast is being broadcasted on-site at Accruent Insights in San Antonio, Texas, surrounded by problem solvers and collaborators.
Scott humorously mentions making the new guest, Noah, feel uncomfortable in the "hot seat."
Noah Reding's Background and Role
Scott asks Noah to introduce himself, and Noah shares his background as the General Manager for Accruent's Workplaces Business.
Noah has 15-20 years of experience in product management and is excited to work with customers at Accruent.
Scott inquires about Noah's thoughts on the event, and Noah highlights the enthusiasm of the almost 500 attendees.
Noah emphasizes the importance of understanding customer problems and learning from them.
Overview of EMS and Famous 360 Products
Scott asks Noah to explain EMS and Famous 360, which are products focused on space management and facility maintenance.
Noah describes EMS as a space management system and Famous 360 as a maintenance management system that work together to streamline workflows.
EMS handles space reservations and maintenance, while Famous 360 focuses on the health and maintenance of the facility.
Noah explains that Famous 360 approaches facility management from a facility-first perspective, rather than an asset-first view.
Defining Smart Buildings and Their Benefits
Scott asks Noah to define a smart building, and Noah explains that it involves making buildings more self-aware and intelligent.
Smart buildings use predictive maintenance and data from space management systems to optimize usage and reduce burden on facilities teams.
Noah provides an example of how smart buildings can save money by optimizing HVAC systems based on occupancy data.
Scott and Noah discuss the potential bottom-line impact of smart buildings, particularly in terms of sustainability and energy consumption.
Current Trends and Future of Smart Buildings
Scott inquires about the future of smart buildings, given the current challenges and changes in work environments.
Noah describes the current state as a period of experimentation and flexibility, with companies and universities testing different policies.
Noah emphasizes the importance of flexibility and iterative processes in managing smart buildings.
Scott asks how Accruent stays current with industry trends, and Noah mentions the importance of customer interaction and market research.
Optimizing Space and Utilizing Data
Scott asks about strategies for optimizing space and gathering data in facilities.
Noah explains the use of sensors and Wi-Fi access points to monitor occupancy and usage.
Scott and Noah discuss the continuous evolution of smart building strategies and the need for iterative adjustments.
Noah highlights the importance of using data from tools like EMS to make informed decisions about space optimization.
Creative Uses of Space and Revenue Generation
Scott asks about the impact of vacant assets and creative uses of space.
Noah suggests using space for revenue-generating activities, such as hosting small conferences or events.
Scott and Noah discuss the potential for generating revenue from underutilized space, making it a valuable asset.
Noah emphasizes the importance of being creative and flexible in managing space and resources.
Conclusion and Contact Information
Scott asks Noah for his contact information, and Noah provides his LinkedIn profile.
Scott thanks Noah for the interview and encourages listeners to reach out to him for collaboration.
Scott wraps up the podcast, emphasizing the importance of managing assets and buildings in the current environment.
The podcast ends with a call to action for listeners to reach out and collaborate with the Industrial Talk community.
If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.
Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
NOAH REDING'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/noahreding/
Company LinkedIn: https://www.linkedin.com/company/accruent/
Company Website: https://www.accruent.com/
PODCAST VIDEO:
https://youtu.be/QIMPkiGlZyY
THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":
OTHER GREAT INDUSTRIAL RESOURCES:
NEOM: https://www.neom.com/en-us
Hexagon: https://hexagon.com/
Arduino: https://www.arduino.cc/
Fictiv: https://www.fictiv.com/
Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html
Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/
Industrial Academy: https://industrialtalk.com/industrial-academy/
Industrial Dojo: https://industrialtalk.com/industrial_dojo/
We the 15: https://www.wethe15.org/
YOUR INDUSTRIAL DIGITAL TOOLBOX:
LifterLMS: Get One Month Free for $1 – https://lifterlms.com/
Active Campaign: Active Campaign Link
Social Jukebox: https://www.socialjukebox.com/
Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):
Business Beatitude the Book
Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!
TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!
Reserve My Copy and My 25% Discount

5 snips
Dec 17, 2024 • 21min
Ana Diez and Oscar Vaquero Vines with ERNI
Oscar Vaquero Vines, a med tech and IoT expert from ERNI, shares insights on enhancing business performance through digitization. He discusses the challenges of data security and cloud adoption in healthcare. With a focus on AI's role in cancer diagnostics, Oscar highlights the need for innovation balanced with security. He emphasizes ERNI's collaborative approach to software development, leveraging Agile methodologies to tackle industry hurdles. Join in to explore the future of technology in medicine and the importance of building long-term partnerships.

5 snips
Dec 13, 2024 • 39min
Joe Caetano with Elevotec
Joe Caetano, Practice Director at Elevotec, dives into the innovative Hexagon EAM mobile product. He demonstrates features like single sign-on and offline capabilities that boost efficiency while reducing paper usage. Joe shares a case study showing a staggering drop in work orders for a water company from 2530 to 1. He emphasizes the critical role of digital tools in maintenance and predicts exciting future advancements like AI and wearable tech. His insights inspire organizations to embrace digital solutions for enhanced asset performance.

Dec 11, 2024 • 19min
Rik Muschamp with Accruent
Industrial Talk is onsite at Accruent Insights and talking to Rik Muschamp, Document GM at Accruent about "Online, real-time document access for field professional success".
Scott MacKenzie interviews Rik Muschamp at the Crew and Insights conference in San Antonio. Rik, with 20 years in product, discusses his role at a current, focusing on Meridian and Red Eye document management systems. Meridian, an on-premises solution, is feature-rich but limited to document controllers, while Red Eye, a cloud-native system, promotes broad access for collaboration. Red Eye's unlimited user license model encourages collaboration, as seen in Las Vegas Valley Water's transition from milk crates to digital documents. Rik emphasizes the importance of integrations, like with Maintenance Connection, for efficient document access and updates.
Action Items
[ ] Explore integration opportunities between document management solutions and other enterprise applications.
[ ] Investigate the use of digital twins and BIM to enhance document management capabilities.
[ ] Connect with Rik on LinkedIn to continue the discussion.
Outline
Introduction and Welcome
Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.
Scott welcomes listeners and highlights the event's purpose, which is to celebrate industry professionals and promote education, collaboration, and innovation.
Scott introduces Rik Muschamp, noting the spelling of his name and the challenges it poses for AI transcription.
Scott and Rik engage in light-hearted banter about the conference and the importance of in-person interactions.
Rik Muschamp's Background and Role
Rik provides a brief overview of his career, mentioning his 20 years in product and his recent tenure at a current.
Rik explains his responsibilities, including managing Meridian and Red Eye, focusing on engineering and document management.
Scott inquires about the differences between Meridian and Red Eye, prompting Rik to elaborate on their features and target audiences.
Rik describes Meridian as a feature-rich, on-premises solution for document controllers, while Red Eye is a cloud-native solution designed for broader access.
Integration and Workflow Differences
Rik discusses the integration between Meridian and Maintenance Connection, highlighting the benefits for technicians accessing the latest drawings.
Scott asks about the workflow associated with Meridian, and Rik explains the challenges of pre-integration and the improvements post-integration.
Rik shares a customer success story about Las Vegas Valley Water, which digitized their documents and improved efficiency significantly.
Scott and Rik discuss the outdated methods still used by some companies, such as carrying physical documents in milk crates.
Democratization and Unlimited User Licenses
Rik explains the concept of democratization, emphasizing the importance of making information accessible to everyone.
Rik highlights the unlimited user license model of Red Eye, which encourages collaboration and accessibility without additional costs.
Scott and Rik discuss examples of companies using Red Eye for collaboration, such as utilities in Australia and New Zealand.
Rik emphasizes the value of having as many people as possible using the system, as it increases the system's overall utility.
City of Seattle Case Study and Access Control
Rik shares a case study about the City of Seattle, which allows public access to digitized documents through Red Eye.
Scott inquires about access control in Red Eye, and Rik explains the ability to set different access levels for users.
Rik discusses the importance of maintaining an audit trail for all document changes and markups.
Scott and Rik explore the potential for increased user adoption due to the ease of access and collaboration enabled by Red Eye.
Future of Building Information Modeling (BIM)
Rik talks about the growing interest in BIM and its potential to improve construction and operations.
Scott and Rick discuss the challenges of integrating BIM with existing systems and the importance of seamless integration.
Rik mentions the potential for partnerships with AI companies to enhance BIM capabilities.
Scott highlights the opportunities for asset owners to create digital representations and simulate changes before physical implementation.
Conclusion and Contact Information
Scott asks Rik how listeners can get in touch with him, and Rik suggests LinkedIn as the best platform.
Scott thanks Rik for the insightful conversation and encourages listeners to connect with Rick on LinkedIn.
Scott wraps up the podcast, reflecting on the progress of the industry and the importance of accurate documentation in the field.
Scott invites listeners to visit industrialtalk.com to connect with Rik and other industry professionals, emphasizing the platform's mission to tell industry stories.
If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.
Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
RIK MUSCHAMP'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/rik-muschamp/
Company LinkedIn: https://www.linkedin.com/company/accruent/
Company Website: https://www.accruent.com/
PODCAST VIDEO:
https://youtu.be/b4b91nhQgjM
THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":
OTHER GREAT INDUSTRIAL RESOURCES:
NEOM: https://www.neom.com/en-us
Hexagon: https://hexagon.com/
Arduino: https://www.arduino.cc/
Fictiv: https://www.fictiv.com/
Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html
Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/
Industrial Academy: https://industrialtalk.com/industrial-academy/
Industrial Dojo: https://industrialtalk.com/industrial_dojo/
We the 15: https://www.wethe15.org/
YOUR INDUSTRIAL DIGITAL TOOLBOX:
LifterLMS: Get One Month Free for $1 – https://lifterlms.com/
Active Campaign: Active Campaign Link
Social Jukebox: https://www.socialjukebox.com/
Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):
Business Beatitude the Book
Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!
TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!
Reserve My Copy and My 25% Discount

Dec 9, 2024 • 20min
Steve MacLaird with OMG
Industrial Talk is onsite at OMG, Q1 Meeting and talking to Steve MacLaird, Sr. VP, Government and Industry Strategy with OMG about "Delivering industry standard to help businesses succeed!"
Scott MacKenzie interviews Steve MacLaird, Senior Vice President of Government and Industry Strategy at OMG, about the organization's role in developing and maintaining standards for various industries. OMG, which has been around for over 35 years, has created standards like CORBA, used in 5 billion devices worldwide. They focus on adaptable standards, such as the Software Communication Architecture (SCA) and Systems Modeling Language (SysML), which have been adopted and modified by NASA and the Department of Defense. MacLaird emphasizes the importance of collaboration with government, industry, and academia to identify and address evolving needs. OMG's standards are free and accessible, encouraging broad participation and influence in their development.
Action Items
[ ] Finalize the release of the RFP for the Statistics Metadata Interface Interoperability standard.
[ ] Promote the upcoming release of the Standard Business Report Model standard.
[ ] Continue engaging with government, industry, and academia to identify their needs for new standards.
Outline
OMG Q1 Meeting Introduction and Purpose
Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and the people behind them.
Scott thanks the audience for their support and highlights the importance of problem-solving and collaboration in the industry.
The podcast is broadcasting from the OMG Q1 meeting in Reston, Virginia, and Scott encourages listeners to visit omg.org for more information.
Scott introduces Steve, the senior vice president of government and industry strategy at OMG, and sets the stage for a discussion on government and industry strategy.
Steve's Background and OMG's History
Steve provides a brief introduction, mentioning his role at OMG and his responsibilities in government, industry, and university engagement.
OMG has been around for over 35 years and has developed standards like the Common Object Request Broker Architecture (CORBA), which is widely used in various technologies.
CORBA is used in numerous devices, including cell phones, laptops, submarines, and satellites, with over 5 billion instantiations worldwide.
Scott asks Steve about the process of engaging with government, industry, and universities, and Steve explains the hands-on approach of meeting people and understanding their needs.
Government and Industry Collaboration
Steve shares his experience in developing software-defined radios and small unmanned aerial vehicles (UAVs) for the military.
He describes how these technologies were used in Afghanistan, allowing special operations personnel to see what was on the other side of a mountain using a laptop and a drone.
OMG's standards, such as the Data Distribution Service (DDS), have been adopted by NASA for launching rockets and by the Department of Defense for communication architecture.
Steve emphasizes the importance of collaboration with various government agencies, including the Department of Defense, NASA, and the Office of Federal Financial Research.
Adapting Standards to Changing Needs
Scott inquires about how OMG keeps its standards up-to-date with rapidly changing government needs.
Steve explains that OMG does not build shelfware and regularly reviews its standards to ensure they remain relevant.
He provides an example of how the software communication architecture (SCA) was adapted by NASA for space use and later updated for terrestrial applications.
OMG's Systems Modeling Language (SysML) is another example of a standard that has been adopted by Congress for model-based systems engineering in both the Department of Defense and NASA.
Engagement and Influence in Standard Development
Steve discusses his role in engaging with government, industry, and academia to identify needs and develop relevant standards.
He shares an example of how the Space and Missile Center adopted an alert and alarm system for satellites after evaluating an existing standard used by the C4I defensive military group.
OMG's standards are available for free on its website, encouraging membership and collaboration in the standard-setting process.
Scott asks about OMG's marketing efforts to keep users informed about updates and new standards, and Steve mentions regular marketing campaigns and awareness efforts.
Trust and Data Interoperability
Scott and Steve discuss the growing demand for standards in the era of AI and data interoperability.
Steve highlights the importance of trust in data and the need for standards to ensure data quality and provenance.
OMG is working on a standard for statistics and metadata interoperability, which will help address questions about data origin and changes.
The standard business report model, expected to be released in June, will also help in understanding the context and quality of data.
Ontology and Precise Definitions
Steve explains the concept of ontology, which is crucial for precise definitions in AI and data management.
Ontology helps in asking the right questions to get the right information, especially in different environments like agriculture, logistics, and space.
OMG has a group dedicated to precise definitions, which can be challenging and complex.
Scott expresses his admiration for the passion and dedication of OMG members in solving complex problems.
Contact Information and Final Thoughts
Scott asks Steve how people can get in touch with him, and Steve provides his email address and mentions his active presence on LinkedIn.
Scott wraps up the conversation, emphasizing the importance of OMG's work and encouraging listeners to visit omg.org to learn more.
Scott encourages listeners to be bold and brave, collaborate, and solve problems, highlighting the impact of OMG on everyday life.
The podcast concludes with a reminder to stay tuned for more conversations and to connect with Industrial Talk for future opportunities.
If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.
Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
STEVE MACLAIRD'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/steven-steve-maclaird-97967933/
Company LinkedIn: https://www.linkedin.com/company/omg/posts/?feedView=all
Company Website: https://www.omg.org/
PODCAST VIDEO:
https://youtu.be/SQJSxTTWPOA
OTHER GREAT INDUSTRIAL RESOURCES:
NEOM: https://www.neom.com/en-us
Hexagon: https://hexagon.com/
Siemens: https://www.siemens.com/global/en.html
Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco
Palo Alto Networks Report HERE.
Hitachi Digital Services: https://hitachids.com/
CAP Logistics: https://www.caplogistics.com/
Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/
Industrial Academy: https://industrialtalk.com/industrial-academy/
Industrial Dojo: https://industrialtalk.com/industrial_dojo/
We the 15: https://www.wethe15.org/
YOUR INDUSTRIAL DIGITAL TOOLBOX:
LifterLMS: Get One Month Free for $1 – https://lifterlms.com/
Active Campaign: Active Campaign Link
Social Jukebox: https://www.socialjukebox.com/
Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):
Business Beatitude the Book
Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!
TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!
Reserve My Copy and My 25% Discount

Dec 6, 2024 • 24min
Ed Youdell with Fabricators and Manufacturers Association
Ed Youdell, President and CEO of the Fabricators & Manufacturers Association (FMA), shares insights from the FABTECH event. He discusses the mission to attract and engage the next generation of manufacturing professionals through innovative programs like scholarships and summer camps, particularly for diverse groups. Ed emphasizes the crucial role of AI and technology in modern manufacturing and the importance of dispelling outdated industry perceptions. He also invites manufacturers to stay connected with FMA's resources and upcoming events.

Dec 4, 2024 • 19min
Jason Meshell with Microsoft
Industrial Talk is onsite at Accruent Insights and talking to Jason, Client Director at Microsoft about "The demands for AI and need for a powerful infrastructure".
Scott MacKenzie interviews Jason Meshell from Microsoft Azure at the Accruent Insights user conference in San Antonio. Meshell discusses the evolution of cloud computing, emphasizing its benefits over on-premises solutions, such as data security, scalability, and cost-effectiveness. He highlights Microsoft's strategic partnership with Accruent, which has enabled Accruent to leverage AI and cloud services for data-intensive tasks without the need for extensive on-site infrastructure. Meshell also touches on the environmental considerations, like power optimization and the strategic placement of data centers near power sources. He concludes by encouraging listeners to reach out to him on LinkedIn for further discussions.
Action Items
[ ] Reach out to Jason Meshell on LinkedIn (Jason Meshell) to discuss further collaboration opportunities.
Outline
Accruent Insights User Conference Introduction
Scott MacKenzie introduces the podcast and welcomes listeners, emphasizing the importance of celebrating industry professionals.
The podcast is recorded on-site at the Accruent Insights user conference in San Antonio, highlighting the event's focus on customer-centric solutions.
Scott MacKenzie introduces Jason Meshell from Microsoft Azure, noting his extensive experience and contributions to the industry.
The conversation begins with Scott MacKenzie and Jason Meshell discussing the positive atmosphere and customer-focused approach of the conference.
Jason Meshell's Background and Microsoft Azure's Evolution
Jason Meshell shares his 25-year career in IT, including a decade at IBM and his transition to Microsoft during the cloud revolution.
He explains the evolution of Microsoft's cloud strategy, from the early days under Steve Ballmer to the current focus on cloud and mobile first.
Jason Meshell provides a detailed explanation of the transition from mainframe computing to the cloud, emphasizing the benefits of centralized data storage and processing.
He highlights the economic and security advantages of the cloud, comparing it to the physical mainframe setup.
The Importance of Cloud Adoption
Scott MacKenzie expresses curiosity about the reluctance of some organizations to adopt the cloud, seeking Jason Meshell's insights.
Jason Meshell uses a personal anecdote about data storage on phones to illustrate the benefits of cloud storage, including data replication and protection.
He emphasizes the scalability and reliability of cloud storage, contrasting it with the limitations of on-premises storage.
The conversation touches on the increasing demand for power to support server farms and the strategic placement of data centers near power sources.
Microsoft's Strategic Partnership with Accruent
Jason Meshell discusses the early stages of Microsoft's partnership with Accruent, focusing on data cleanup and application transformation.
He highlights the importance of clean data for effective AI implementation, noting that Accruent's early efforts in data cleanup gave them a competitive advantage.
The partnership has grown rapidly due to Accruent's proactive data management and the emergence of AI as a critical technology.
Jason Meshell compares the process of moving data to the cloud with decluttering a home, emphasizing the need for careful refactoring and planning.
The Role of AI and Data in Modern Business
Scott MacKenzie and Jason Meshell discuss the ongoing demand for data and AI solutions, with a focus on capturing and analyzing vast amounts of data.
Jason Meshell explains how Accruent uses IoT data to understand and optimize the use of facilities and assets, providing valuable insights for their clients.
He describes the benefits of cloud computing for temporary data processing, allowing organizations to rent compute power rather than owning it.
The conversation highlights the efficiency and cost-effectiveness of using cloud services for data-intensive projects.
Microsoft's Infrastructure and AI Power Optimization
Jason Meshell discusses Microsoft's efforts to optimize power usage in data centers, including the use of AI for power management.
He explains the strategic placement of data centers near power sources like hydroelectric dams and nuclear power plants to meet the growing demand for compute power.
The conversation touches on the challenges of infrastructure and transmission, with a focus on the need for efficient data center locations.
Jason Meshell emphasizes the importance of AI in making informed decisions about data center placement and power optimization.
The Future of Data and Cloud Computing
Scott MacKenzie and Jason Meshell discuss the exponential growth of data and the need for scalable cloud solutions.
Jason Meshell explains that Microsoft's capacity is limited by the speed at which concrete dries for new data centers, highlighting the demand for more capacity.
He mentions that Microsoft is actively seeking to purchase data centers from other companies to meet the growing demand for cloud services.
The conversation concludes with a discussion on the future of AI and cloud computing, emphasizing the importance of strategic planning and investment in infrastructure.
Closing Remarks and Contact Information
Scott MacKenzie wraps up the conversation, expressing admiration for Jason Meshell's insights and the importance of being part of the AI and cloud revolution.
Jason Meshell provides his contact information for listeners interested in learning more about Microsoft's solutions and partnerships.
The podcast concludes with a reminder to reach out to Scott MacKenzie for future conversations and to stay engaged with the industrial talk community.
Scott MacKenzie reiterates the importance of celebrating industry professionals and the positive impact they have on the world.
If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.
Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
JASON MESHELL'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/jason-meshell-8940051a2/
Company LinkedIn: https://www.linkedin.com/company/microsoft/
Company Website: https://www.microsoft.com/en-us/
PODCAST VIDEO:
https://youtu.be/k2aotBcty08
THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":
OTHER GREAT INDUSTRIAL RESOURCES:
NEOM: https://www.neom.com/en-us
Hexagon: https://hexagon.com/
Arduino: https://www.arduino.cc/
Fictiv: https://www.fictiv.com/
Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html
Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/
Industrial Academy: https://industrialtalk.com/industrial-academy/
Industrial Dojo: https://industrialtalk.com/industrial_dojo/
We the 15: https://www.wethe15.org/
YOUR INDUSTRIAL DIGITAL TOOLBOX:
LifterLMS: Get One Month Free for $1 – https://lifterlms.com/
Active Campaign: Active Campaign Link
Social Jukebox: https://www.socialjukebox.com/
Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):
Business Beatitude the Book
Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!
TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!
Reserve My Copy and My 25% Discount

Dec 3, 2024 • 53min
Justin Sirotin with OCTO Product Development
Scott MacKenzie interviews Justin Sirotin from OCTO, a company that designs complete customer experiences across various industries. OCTO, named after the octopus's adaptability, has been in operation for 15 years. Justin, with nearly 30 years in industrial design, emphasizes the importance of usability in technology. They discuss the challenges of integrating edge technology with utility grids to improve efficiency and user experience. Justin highlights the need for seamless, user-friendly designs to avoid user frustration. They also touch on the rapid prototyping and testing approach of companies like SpaceX and Formula One, which emphasize real-world testing and continuous improvement.
Action Items
[ ] Reach out to Justin on LinkedIn or through the Octo website to discuss further.
Outline
Introduction and Purpose of Industrial Talk
Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.
Scott highlights the platform's mission to amplify messages and support industry professionals worldwide.
He expresses his admiration for industry professionals who solve problems and make the world a better place.
Scott mentions the ease of getting involved with Industrial Talk for those interested in amplifying their message or technology.
Introduction of Justin and OCTO
Scott introduces Justin and his company, OCTO, and explains the company's name and its origin.
Justin shares the story behind the name OCTO, which was inspired by the adaptability of an octopus.
Justin explains that the name OCTO is a shortened version of octopus, as the full name was unavailable.
Scott and Justin engage in a light-hearted discussion about the name and its superhero-like connotations.
Justin's Background and OCTO's Services
Justin provides a brief overview of his background in industrial design and his nearly 30 years of experience in the field.
He explains that OCTO designs complete customer experiences, including pre-product, product, and post-product services.
Justin mentions that he has started several companies and also teaches manufacturing techniques at the Rhode Island School of Design.
He emphasizes the importance of embracing constraints and building market-validated creative solutions.
Challenges and Insights from Teaching Industrial Design
Justin discusses the challenges of staying current in the industry and the impact of his students on his learning.
He shares his experiences visiting factories in Vietnam and China to stay informed about production processes.
Justin highlights the generational differences in attitudes towards consumption and the environment.
He emphasizes the importance of efficiency and zero waste in the manufacturing sector.
The Role of Design in Technology and User Experience
Scott and Justin discuss the importance of designing technology that is user-friendly and meets the needs of end-users.
Justin explains that OCTO's role is to connect technology with user needs, ensuring seamless integration and usability.
They discuss the evolution of the design field from being seen as just making things pretty to being integral to functionality.
Justin shares an anecdote about a client who believed that complex software should be hard to use, illustrating the shift in thinking.
Designing for the Utility Grid and User Experience
Scott and Justin delve into the complexities of designing for the utility grid and the challenges of integrating new technologies.
Justin explains the role of OCTO in translating edge technology into software that utilities can consume.
They discuss the importance of understanding the needs of both the utility operators and the edge technology providers.
Justin shares the challenges of articulating the opportunity and building trust with clients.
The Future of Design and Automation in Manufacturing
Justin predicts that the gap between the sophistication of consumer technology and industrial technology will continue to close.
He emphasizes the importance of automation and business practice automation in improving efficiency and margins.
Justin shares his observations from visiting factories in Vietnam, highlighting the focus on driving up margins through technology.
They discuss the competitive pressures on domestic manufacturers to adopt efficient practices quickly.
SpaceX and the Impact of Rapid Prototyping and Testing
Scott and Justin discuss the rapid prototyping and testing approach of SpaceX, drawing parallels with consumer technology.
Justin highlights the importance of testing and learning in real-world conditions, as seen in Formula One racing.
They discuss the benefits of this approach in driving down costs and improving efficiency.
Justin shares his admiration for SpaceX's innovative approach and its impact on the space industry.
Conclusion and Contact Information
Scott wraps up the conversation, emphasizing the importance of design in creating user-friendly and efficient solutions.
Justin provides his contact information, including his LinkedIn profile and the OCTO website.
Scott encourages listeners to reach out to Justin and OCTO for further discussions and collaboration.
They express their enjoyment of the conversation and look forward to future interactions.
If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.
Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
JUSTIN SIROTIN'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/justin-sirotin-983b233/
Company LinkedIn: https://www.linkedin.com/company/octo-product-development/
Company Website: https://www.octopd.com/
PODCAST VIDEO:
https://youtu.be/rRbmdXqMPFU
THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":
OTHER GREAT INDUSTRIAL RESOURCES:
NEOM: https://www.neom.com/en-us
Hexagon: https://hexagon.com/
Arduino: https://www.arduino.cc/
Fictiv: https://www.fictiv.com/
Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html
Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/
Industrial Academy: https://industrialtalk.com/industrial-academy/
Industrial Dojo: https://industrialtalk.com/industrial_dojo/
We the 15: https://www.wethe15.org/
YOUR INDUSTRIAL DIGITAL TOOLBOX:
LifterLMS: Get One Month Free for $1 – https://lifterlms.com/
Active Campaign: Active Campaign Link
Social Jukebox: https://www.socialjukebox.com/
Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):
Business Beatitude the Book
Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!
TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!
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Nov 29, 2024 • 19min
Tom Mack and Darin Briskman with Imply
Industrial Talk is onsite at IoT Solutions World Congress and talking to Tom Mack and Darin Briskman with Imply about "Your IoT strategy begins and ends with data and ability to access the insights".
Scott MacKenzie hosts an industrial podcast from the IoT Solutions World Congress in Barcelona, featuring Darin and Tom from Imply. Imply specializes in real-time analytics for IoT data, offering a database that integrates data from various sources for end-to-end solutions. They emphasize the importance of collecting and analyzing data in real-time to improve efficiency and decision-making in manufacturing and other industries. They discuss the challenges of dealing with large volumes of data, the need for clean data, and the role of historical data in contextualizing current events. The conversation also touches on the importance of user-relevant data presentation and the evolving landscape of IoT and SCADA systems.
Action Items
[ ] Reach out to Tom (VP of EMEA at Imply) to learn more about Imply's offerings.
[ ] Connect with Darin (Imply) on LinkedIn to discuss potential use cases and solutions.
[ ] Visit Imply's website (imply.io) to download whitepapers and case studies.
Outline
Overview of Imply and IoT Data Analytics
Darin explains the concept of IoT, emphasizing the importance of data in managing physical assets.
The discussion highlights the two main challenges: acquiring data and utilizing it effectively.
Imply focuses on real-time analytics and provides a database designed for IoT, offering an end-to-end solution.
Scott acknowledges the importance of data and asks for more details about Imply's offerings and partnerships.
Tom's Role and Use Cases
Tom introduces himself as the VP of EMEA for Imply, responsible for sales and implementations in Europe, the Middle East, and Africa.
Scott inquires about the use cases and how Imply's solutions can benefit manufacturers.
Darin elaborates on the importance of real-time data for quality control, supply chain management, and decision-making.
The discussion includes the need for technical infrastructure to handle streamed data and provide real-time visualization and automated alerts.
Normalizing and Utilizing Data
Scott asks about normalizing data from multiple vendors and relationships.
Tom confirms that Imply can handle data from various sources, including IoT devices, climate data, and partner supply chains.
The importance of understanding and addressing issues in real-time is emphasized to prevent negative impacts on customers and reputation.
Scott inquires about customization versus standardization, and Tom explains the standardization of data collection and processing methods.
Historical vs. Real-Time Data
Scott and Darin discuss the importance of real-time data over historical data for decision-making.
Darin explains that while historical data can provide context, the focus should be on current data to address immediate issues.
Tom shares examples of clients who had to clean up historical data to make it usable for real-time analysis.
The discussion highlights the need for fast aggregation and roll-ups to make large volumes of data manageable for human analysis.
IoT and SCADA Systems
Scott and Darin discuss the evolution of SCADA systems and their role in managing industrial systems.
Tom explains the history of SCADA systems and their expansion from electrical and water systems to various industrial applications.
The conversation touches on the importance of data-driven decision-making in the industrial world.
Tom emphasizes the need for a business-driven approach to data collection and analysis.
Electric Vehicle Chargers and Consumer Data
Tom shares a case study of Wallbox, a client in Barcelona that uses Imply's solutions for electric vehicle chargers.
The discussion highlights the importance of real-time data for triaging and resolving issues with EV chargers.
Scott and Tom discuss the consumer's interest in real-time data, such as charging times and locations.
The conversation emphasizes the need for relevant and meaningful data presentation to improve user experience.
Data Cleanliness and Relevance
Scott and Darin discuss the importance of clean data for effective analysis.
Tom advises focusing on current data rather than historical data for immediate decision-making.
Tom shares examples of clients who had to clean up historical data to make it usable for real-time analysis.
The discussion highlights the need for fast aggregation and roll-ups to manage large volumes of data.
Conclusion and Contact Information
Scott wraps up the conversation by summarizing the importance of data in decision-making.
Tom and Darin provide their contact information for listeners interested in learning more about Imply.
Scott encourages listeners to reach out to Tom and Darin and to visit Imply's website for more information.
The podcast concludes with a reminder to put the IoT Solutions World Congress on next year's calendar and a thank you to the audience.
Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
TOM MACK'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/tommack1/
Company LinkedIn: https://www.linkedin.com/company/imply/
Company Website: https://imply.io/
DARIN BRISKMAN'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/briskmad/
PODCAST VIDEO:
https://youtu.be/I29heqS6I0k
THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":
OTHER GREAT INDUSTRIAL RESOURCES:
NEOM: https://www.neom.com/en-us
Hexagon: https://hexagon.com/
Arduino: https://www.arduino.cc/
Fictiv: https://www.fictiv.com/
Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html
Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/
Industrial Academy: https://industrialtalk.com/industrial-academy/
Industrial Dojo: https://industrialtalk.com/industrial_dojo/
We the 15: https://www.wethe15.org/
YOUR INDUSTRIAL DIGITAL TOOLBOX:
LifterLMS: Get One Month Free for $1 – https://lifterlms.com/
Active Campaign: Active Campaign Link
Social Jukebox: https://www.socialjukebox.com/
Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):
Business Beatitude the Book
Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!
TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!
Reserve My Copy and My 25% Discount

Nov 27, 2024 • 19min
Brooke Huling with Accruent
Industrial Talk is onsite at Accruent Insights and talking to Brooke Huling, Chief Product Officer at Accruent about "Developing a strategic North Star for your technology".
Brooke Huling, Chief Product Officer at Accruent, discussed the company's customer-centric approach and strategic direction. Accruent's portfolio includes 14 products, each with unique needs, from large, complex use cases to SaaS solutions. Huling emphasized the importance of listening to customers and adapting strategies accordingly. For 2025, Accruent plans to enhance connectivity through an integration hub and data as a service, including using Snowflake for data storage. They are also focusing on AI-driven anomaly detection, such as predicting refrigeration leaks. Huling highlighted sustainability efforts, including a large carbon recapture plant in West Texas, supported by Accruent's engineering document management solution.
Action Items
[ ] Connect with Brooke on LinkedIn to discuss Accruent's products and solutions further.
[ ] Attend the Accruent Insights 2025 conference to learn more about the company's future plans.
Outline
Introduction of Brooke Huling and Her Role
Brooke Huling explains her role as Chief Product Officer (CPO) and her extensive experience in product management.
She shares her background, including working at Dell and various startups, and her passion for solving global problems with software.
Brooke emphasizes the importance of customer conversations and collaboration with her team and executives.
Scott MacKenzie asks Brooke about her strategy for keeping products relevant and moving forward.
Product Strategy and Customer-Centric Approach
Brooke discusses the different approaches needed for various products, from large, complex use cases to SaaS, cloud-based solutions.
She highlights the importance of listening to customers and adapting strategies based on their needs.
Brooke introduces the concept of the "North Star" as a guiding vision for the company's products and strategy.
She explains that the North Star involves moving products forward with a unified approach, including access to data, modern APIs, and common reporting.
2025 Plans and Integration Hub
Brooke outlines the company's plans for 2025, including the development of an integration hub for easier product integration.
She mentions the use of Snowflake as a data repository to enhance integration and data accessibility.
Scott and Brooke discuss the challenges and benefits of APIs in connecting different applications and customer needs.
Brooke emphasizes the importance of a common API framework and data lake for seamless connectivity across products.
Connectivity and AI Integration
Brooke talks about the company's efforts to achieve connectivity across their 14+ products and partner products.
She highlights the integration of various products, such as Service Channel, Lucerne, and Observe Red Eye, and the future plans for 2025.
Brooke discusses the role of AI in their products, including anomaly detection in refrigeration and predicting leaks.
She shares her personal interest in AI and the company's approach to integrating AI in a secure and meaningful way.
Sustainability and AI Use Cases
Brooke shares a story about a customer in Houston using their products to build a large carbon recapture plant.
She explains how the plant recaptures carbon from the air and converts it into a powder for use in wells, helping to offset carbon emissions.
Brooke discusses the company's role in supporting sustainability and making a positive impact on the environment.
She highlights the importance of using AI for practical applications, such as predicting leaks and reducing environmental impact.
Conclusion and Contact Information
Scott MacKenzie wraps up the interview, emphasizing the importance of collaboration, education, and innovation at events like Crew Insights.
Brooke provides her contact information, encouraging listeners to connect with her on LinkedIn.
Scott encourages listeners to attend Crew Insights 2025 and to reach out to Industrial Talk for more information.
If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.
Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
BROOKE HULING'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/brooke-huling-0871028/
Company LinkedIn: https://www.linkedin.com/company/accruent/
Company Website: https://www.accruent.com/
PODCAST VIDEO:
https://youtu.be/GotgGRqkYkk
THE STRATEGIC REASON "WHY YOU NEED TO PODCAST":
OTHER GREAT INDUSTRIAL RESOURCES:
NEOM: https://www.neom.com/en-us
Hexagon: https://hexagon.com/
Arduino: https://www.arduino.cc/
Fictiv: https://www.fictiv.com/
Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html
Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/
Industrial Academy: https://industrialtalk.com/industrial-academy/
Industrial Dojo: https://industrialtalk.com/industrial_dojo/
We the 15: https://www.wethe15.org/
YOUR INDUSTRIAL DIGITAL TOOLBOX:
LifterLMS: Get One Month Free for $1 – https://lifterlms.com/
Active Campaign: Active Campaign Link
Social Jukebox: https://www.socialjukebox.com/
Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):
Business Beatitude the Book
Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!
TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!
Reserve My Copy and My 25% Discount


