Brooke Huling with Accruent

Brooke Huling, Chief Product Officer at Accruent, discussed the company's customer-centric approach and strategic direction. Accruent's portfolio includes 14 products, each with unique needs, from large, complex use cases to SaaS solutions. Huling emphasized the importance of listening to customers and adapting strategies accordingly. For 2025, Accruent plans to enhance connectivity through an integration hub and data as a service, including using Snowflake for data storage. They are also focusing on AI-driven anomaly detection, such as predicting refrigeration leaks. Huling highlighted sustainability efforts, including a large carbon recapture plant in West Texas, supported by Accruent's engineering document management solution.

Action Items

• [ ] Connect with Brooke on LinkedIn to discuss Accruent's products and solutions further.
• [ ] Attend the Accruent Insights 2025 conference to learn more about the company's future plans.

Outline

Introduction of Brooke Huling and Her Role

• Brooke Huling explains her role as Chief Product Officer (CPO) and her extensive experience in product management.
• She shares her background, including working at Dell and various startups, and her passion for solving global problems with software.
• Brooke emphasizes the importance of customer conversations and collaboration with her team and executives.
• Scott MacKenzie asks Brooke about her strategy for keeping products relevant and moving forward.

Product Strategy and Customer-Centric Approach

• Brooke discusses the different approaches needed for various products, from large, complex use cases to SaaS, cloud-based solutions.
• She highlights the importance of listening to customers and adapting strategies based on their needs.
• Brooke introduces the concept of the "North Star" as a guiding vision for the company's products and strategy.
• She explains that the North Star involves moving products forward with a unified approach, including access to data, modern APIs, and common reporting.

2025 Plans and Integration Hub

• Brooke outlines the company's plans for 2025, including the development of an integration hub for easier product integration.
• She mentions the use of Snowflake as a data repository to enhance integration and data accessibility.
• Scott and Brooke discuss the challenges and benefits of APIs in connecting different applications and customer needs.
• Brooke emphasizes the importance of a common API framework and data lake for seamless connectivity across products.

Connectivity and AI Integration

• Brooke talks about the company's efforts to achieve connectivity across their 14+ products and partner products.
• She highlights the integration of various products, such as Service Channel, Lucerne, and Observe Red Eye, and the future plans for 2025.
• Brooke discusses the role of AI in their products, including anomaly detection in refrigeration and predicting leaks.
• She shares her personal interest in AI and the company's approach to integrating AI in a secure and meaningful way.

Sustainability and AI Use Cases

• Brooke shares a story about a customer in Houston using their products to build a large carbon recapture plant.
• She explains how the plant recaptures carbon from the air and converts it into a powder for use in wells, helping to offset carbon emissions.
• Brooke discusses the company's role in supporting sustainability and making a positive impact on the environment.
• She highlights the importance of using AI for practical applications, such as predicting leaks and reducing environmental impact.

Conclusion and Contact Information

• Scott MacKenzie wraps up the interview, emphasizing the importance of collaboration, education, and innovation at events like Crew Insights.
• Brooke provides her contact information, encouraging listeners to connect with her on LinkedIn.
• Scott encourages listeners to attend Crew Insights 2025 and to reach out to Industrial Talk for more information.