The Industrial Talk Podcast Network

Industrial Talk is onsite at Xcelerate 2025 and talking to Jay Hack, VP and Global Leader at Fluke Reliability about "Connected Reliability". Scott MacKenzie interviews Jay Hack, Vice President and General Manager of Fluke Reliability, at the Accelerate 2025 event in Austin, Texas. Jay discusses Fluke's comprehensive reliability solutions, emphasizing the importance of transitioning from reactive to proactive maintenance. He highlights the company's flagship product, E Main, and its role in asset criticality assessments. Jay also mentions the integration of various modalities like vibration and thermography, and the introduction of the ECM portal for centralized condition monitoring. Fluke's strategy includes increased connectivity among portfolios, significant R&D investment, and strategic partnerships to enhance customer value. Action Items [ ] Attend the Accelerate 2025 user conference hosted by Fluke Reliability to learn more about their latest solutions and connect with their team. [ ] Reach out to Jay Hack on LinkedIn or at j.hack@fluke.com to discuss Fluke Reliability's offerings and how they can help with your asset management and reliability needs. Outline Introduction and Welcome to Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations. Scott welcomes Jay Hack, the Vice President and General Manager of Fluke Reliability, to the podcast. Jay Hack is introduced as a key figure in the company, with a significant role in its leadership and strategy. The podcast is broadcasting live from the Accelerate 2025 event in Austin, Texas, sponsored by Fluke Reliability. Jay Hack's Background and Role at Fluke Reliability Jay Hack shares his background, mentioning his eight years with Fluke and his recent transition to the reliability division. He discusses his responsibilities, including leading the commercial side, M&A strategy, and now overseeing the entire business. Scott MacKenzie and Jay Hack reminisce about their first meeting, which was challenging due to Scott's inability to speak. Jay Hack highlights his experience in various roles within Fluke, including his current position as Vice President. Strategy and Customer Engagement at Fluke Reliability Scott MacKenzie asks Jay Hack about the strategy for helping customers navigate Fluke's extensive offerings. Jay explains the importance of meeting customers where they are, starting with basic work order systems and asset criticality assessments. He emphasizes the need for a commitment from leadership to change and improve maintenance practices. Fluke offers various training modules and process mapping to support customers in their journey towards proactive maintenance. Fluke's Depth of Knowledge and Customer Support Scott MacKenzie praises the depth of knowledge within Fluke, which gives him confidence in their solutions. Jay Hack highlights the strength of Fluke's reliability division, with 750 professionals and a team of experts. He provides an example of a large pharmaceutical customer benefiting from the expertise of Fluke's chief corporate metrologist. Fluke's ability to provide tailored solutions and support, based on the customer's needs, is a key differentiator. Modalities and Tools in Fluke's Offerings Jay Hack discusses the various modalities Fluke specializes in, including vibration, thermography, and more. He explains the different tools and solutions Fluke offers, from route-based maintenance to advanced monitoring systems. The ECM portal is introduced as a new offering that integrates vibration data and condition monitoring in one place. Fluke's strategy of connecting different tools and systems to provide a comprehensive solution is highlighted. Connected Reliability and Partnering with Other Companies Scott MacKenzie and Jay Hack discuss the concept of connected reliability and Fluke's approach to integrating various tools. Jay explains that while Fluke doesn't connect to every device, they aim to make it easy for customers to connect their assets. Fluke is increasing partnerships with other companies to augment their offerings and provide better solutions. The importance of having a seamless experience for customers, with integrated tools and systems, is emphasized. Investment in R&D and Future Product Development Jay Hack shares that Fluke invests significantly in R&D, almost double the industry average. He mentions upcoming new products that will enhance the user experience and provide modern solutions. The focus on organic development and continuous improvement is a key part of Fluke's strategy. Fluke's commitment to bringing in new technologies and solutions to benefit their customers is highlighted. Jay Hack's Vision for Fluke's Future Jay Hack outlines three main areas of focus for Fluke's future: increased connection among portfolios, investment in organic roadmap, and partnerships. He emphasizes the importance of making Fluke's solutions easy for customers to consume and deploy. The goal is to provide a seamless experience and better connect different tools and systems. Fluke's strategy of continuous improvement and innovation is a key driver for their success. Conclusion and Contact Information Scott MacKenzie wraps up the conversation, praising Fluke's comprehensive solutions and user-friendly tools. Jay Hack provides his contact information for listeners who want to reach out to him. Scott encourages listeners to connect with Fluke and participate in future events like Accelerate 2025. The podcast concludes with a reminder of Fluke's commitment to helping industry professionals succeed. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! JAY HACK'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/jayhack1/ Company LinkedIn:  https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all Company Website: https://reliability.fluke.com/ PODCAST VIDEO: https://youtu.be/_ViuAPgIDOg THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Scott MacKenzie hosts an industrial talk podcast featuring Javier Garcia Lopez, co-founder of i4Tech, a company based in Singapore with a focus on Industry 4.0 in Southeast Asia. Javier discusses the challenges and opportunities in the region, emphasizing the importance of breaking the barrier to entry for manufacturing digitalization projects. He highlights i4Tech's solution, ActivaSuite, which allows for scalable and composable data collection and application development. Javier also touches on the role of AI in manufacturing, noting the increased interest and the need for practical, business-focused solutions. The conversation concludes with Scott encouraging listeners to reach out for further discussions and support. Action Items [ ] Connect with Javier Garcia Lopez on LinkedIn or through the i4Tech website. [ ] Explore the i4Tech solutions and their approach to helping manufacturers in Southeast Asia adopt Industry 4.0. [ ] Consider attending the IoT Solutions World Congress event in Barcelona in May to learn more about industry 4.0 and connected asset solutions. Outline Introduction and Overview of Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends. Scott highlights the importance of adoption and efficiency in industry 4.0 and 5.0 technologies. Scott mentions the upcoming IoT Solutions World Congress in Barcelona, May 13-15, and encourages listeners to attend. Scott invites listeners to amplify their messages and podcasts on the Industrial Talk platform. Introduction of Javier Garcia Lopez and i4Tech Scott introduces Javier Garcia Lopez, co-founder of i4Tech, and their solution, ActivaSuite. Javier shares his background, including his education, work experience in Europe, and move to Southeast Asia. Javier discusses the founding of i4Tech during the COVID-19 pandemic and their focus on accelerating Industry 4.0 in Southeast Asia. Javier explains the challenges and opportunities in the region, highlighting the technical knowledge and business-friendliness of countries like Vietnam, Malaysia, and Indonesia. i4Tech's Approach to Industry 4.0 and Activa Sweet Javier describes the initial frustration with traditional digitalization projects and the need for a more scalable and composable approach. i4Tech's solution, ActivaSuite, aims to break the barrier to entry for Industry 4.0 projects by offering a phased and scalable approach. Javier explains the importance of starting with clear business problems and using a unified data model for future applications. The company focuses on making Industry 4.0 solutions accessible and efficient for manufacturers in Southeast Asia. Challenges and Solutions in Digitalization Projects Javier discusses the challenges of change management and the importance of involving business users early in the process. He emphasizes the need for clear communication and avoiding technical jargon to ensure adoption. Javier shares examples of successful projects, such as digitalizing quality inspection processes and energy management, completed in six to eight weeks. The company provides ongoing support and development to ensure the sustainability of digitalization projects. Future of Manufacturing and AI Javier highlights the growing interest in AI and its impact on manufacturing, noting the confusion and hype around the term. He discusses the importance of having a solid data backbone and digitalizing business processes before implementing AI solutions. Javier mentions an upcoming seminar in Bangkok on implementing AI solutions for manufacturing, in collaboration with an Italian university. The seminar will cover both traditional machine learning and generative AI, aiming to provide practical insights for manufacturers. Conclusion and Contact Information Scott and Javier discuss the importance of finding the right partners and companies to help navigate the digitalization journey. Javier provides his contact information, encouraging listeners to reach out on LinkedIn or through the i4Tech website. Scott reiterates the support and resources available on the Industrial Talk platform for manufacturers and industry professionals. The conversation concludes with a reminder of the upcoming IoT Solutions World Congress and the importance of staying connected and informed. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! JAVIER GARCIA LOPEZ'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/javier-garcia-lopez-25197724/ Company LinkedIn: https://www.linkedin.com/company/i4tech/ Company Website: https://i4-tech.io/ PODCAST VIDEO: https://youtu.be/XUz7J4_IUiQ OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Siemens: https://www.siemens.com/global/en.html Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco Palo Alto Networks Report HERE. Hitachi Digital Services: https://hitachids.com/ CAP Logistics:  https://www.caplogistics.com/ Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Industrial Talk is onsite at PowerGen and talking to Joe Patch, Founder at Confio Group about "Renewable and Clean Tech Recruiting". Scott MacKenzie hosts an industrial podcast featuring Joe Patch, CEO of Confio Group, a company specializing in energy recruiting and staffing. Joe discusses the challenges in the power industry, particularly the shortage of engineers and the importance of obtaining a Professional Engineer (PE) license. He highlights the growing demand for power, citing a need for 80 gigawatts of data center power in six years. Joe emphasizes the value of networking and retainer relationships in recruiting. He also touches on the diverse opportunities in the energy sector, including roles in finance, operations, and marketing. Joe encourages young professionals to explore the dynamic and mission-critical field of power generation. Action Items [ ] Connect with Joe Patch and the Confio Group team on LinkedIn or through their website at confiogroup.com. [ ] Explore opportunities in the energy industry, particularly in emerging technologies like hydrogen, as potential career paths. [ ] Consider obtaining a Professional Engineer (PE) license to open up more opportunities in the power and energy sectors. Outline Introduction and Welcome to Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations. Scott welcomes listeners and thanks them for their support, highlighting the podcast's dedication to celebrating industry professionals. Scott mentions the Power Gen conference in Dallas, Texas, and encourages listeners to visit if they are in the power business. Scott introduces Joe Patch, the guest for the episode, and sets the stage for the discussion on resources, people, and industry trends. Joe Patch's Background and Company Introduction Joe Patch introduces himself and his company, Confio Group, which means "trust" in Spanish. Joe shares his background, starting in the power business in the early 2000s after finishing graduate school and joining his father's firm. Joe's father, who worked for Bechtel, started his own firm in the late 80s, focusing on power projects. Joe discusses his non-engineering background but mentions the educational experience he received growing up in a household with a civil engineer. Joe's Early Experiences and Family Influence Joe recounts bringing his 13-year-old son, Anthony, to the Power Gen conference to expose him to the dynamic world of energy. Joe shares memories of accompanying his father to power projects, which provided him with a deep understanding of the industry. Joe emphasizes the importance of being on job sites, understanding the culture, and building relationships with tradespeople. Scott shares a similar experience, mentioning his father's work at Southern California Edison and the impact of early exposure to the industry. Staffing Challenges and Workforce Development Scott and Joe discuss the challenges of staffing and workforce development in the power industry. Joe highlights the difficulty of finding enough engineers, especially in hard engineering disciplines like structural, civil, mechanical, and electrical. Joe advises graduating engineers to obtain a Professional Engineer (PE) license to open more career opportunities. Joe emphasizes the importance of getting the word out about the opportunities in the energy sector to attract more talent. Hydrogen and New Technologies Joe mentions the potential of the hydrogen space and the rapid career growth opportunities it offers. Scott and Joe discuss the current state of hydrogen technology and its potential impact on the industry. Joe talks about the importance of apprenticeships and trades in the power industry and the changing dynamics of project development. Joe highlights the role of business and non-technical roles in the energy sector, such as finance, operations, and marketing. Confio Group's Role and Approach Joe explains Confio Group's specialization in energy recruiting and staffing, leveraging their deep industry experience and relationships. Joe emphasizes the importance of networking and organic discussions with industry leaders to gain insights and build credibility. Joe discusses the value of retainer relationships with clients, which allow for deeper engagement and understanding of their needs. Joe shares an example of a candidate interview process, highlighting the importance of matching technical skills with company culture and values. Client and Candidate Relationships Joe describes the dynamic between clients and candidates, emphasizing the importance of mutual understanding and fit. Joe explains how Confio Group helps clients identify and address their pain points, ensuring a good match for both parties. Joe discusses the importance of treating candidates well throughout the recruitment process to maintain a positive reputation. Joe shares a story about a candidate interviewing with a CEO, illustrating the company's commitment to transparency and thoroughness. Future of the Power Industry Scott and Joe discuss the future of the power industry, highlighting the growing demand for power and the need for various energy sources. Joe mentions a talk at Power Gen about the need for 80 gigawatts of data center power in six years, emphasizing the scale of the challenge. Joe talks about the resurgence of gas turbines and the importance of a diverse energy mix, including gas, nuclear, battery storage, wind, solar, and biomass. Joe highlights the role of high-voltage direct current (HVDC) in moving large amounts of power over long distances with lower line loss. Contact Information and Final Thoughts Joe provides his contact information, including the Confio Group website, LinkedIn, and YouTube channel. Scott encourages listeners to reach out to Joe and highlights the importance of telling industry stories and amplifying messages. Scott wraps up the episode by promoting the Power Gen conference and encouraging listeners to connect with Joe and the Industrial Talk Podcast. Scott emphasizes the importance of being bold, brave, and innovative in the power industry, encouraging listeners to make a difference. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! JOE PATCH'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/joepatchiv/ Company LinkedIn: https://www.linkedin.com/company/confio-group/ Company Website: https://www.confiogroup.com/ PODCAST VIDEO: https://youtu.be/ocojNan-UTY OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco Palo Alto Networks Report HERE. Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Scott MacKenzie hosts an industrial podcast featuring Mark Paul from IRISS, a company specializing in electrical safety and asset management. IRISS offers a vertically integrated solution for assessing the health of electrical assets, including thermochromic devices that indicate overheating and ultrasound inspection tools for detecting issues. Mark Paul, a former engineer with extensive experience in automotive manufacturing and entrepreneurship, emphasizes the importance of proactive maintenance and operations-driven safety. IRISS' solutions aim to prevent costly mistakes and enhance reliability, with a focus on empowering operators to identify and address potential issues. The company's history, starting from a garage in the UK, highlights its growth into a global leader in safety and reliability. Action Items [ ] Connect with Mark Paul on LinkedIn to learn more about Iris and their solutions. [ ] Visit the Iris website at www.iriss.com to explore their temperature indicator and ultrasound inspection products. [ ] Schedule a follow-up conversation with Mark to dive deeper into Iris' AI-powered solutions for asset health monitoring. Outline Introduction to Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations. Scott MacKenzie welcomes listeners and expresses gratitude to industry professionals for their contributions. The podcast aims to highlight the importance of electrical assets in asset management. Scott MacKenzie introduces IRISS, a company focused on safety and asset management in the electrical world. Overview of Iris and Mark Paul IRISS offers a vertically integrated solution for asset management, focusing on electrical safety. Scott MacKenzie shares his background as a former journeyman transmission lineman, expressing his interest in electrical power. IRISS' solutions are described as essential for ensuring the health and safety of electrical assets. Mark Paul is introduced as a key individual at IRISS, with a rich background in engineering and business. Mark Paul's Background and IRISS' History Mark Paul shares his journey from being an electrical engineer to working with major automotive manufacturers like GM and GE. He discusses his transition to entrepreneurship and his role at Iris, leveraging his experience in small, medium, and large businesses. Scott MacKenzie praises Mark Paul's extensive LinkedIn profile and his background in the electrical space. Mark Paul provides an overview of IRISS' history, starting from its beginnings in a garage in the UK to its global success. IRISS' Market Focus and Solutions Iris focuses on providing solutions for electrical safety and asset management across various industries. Scott MacKenzie and Mark Paul discuss the broad applicability of IRISS' solutions, from manufacturing to oil and gas. Mark Paul explains the importance of assessing the health of electrical assets to prevent costly issues. IRISS' thermochromic devices are highlighted as a cost-effective solution for monitoring electrical assets. Thermochromic Devices and Their Applications Mark Paul explains the concept of thermochromic devices, which change color based on temperature to indicate potential issues. He provides examples of how thermochromic devices can be used in everyday items like cell phone chargers to prevent fires. Scott MacKenzie expresses interest in the simplicity and affordability of thermochromic devices. Mark Paul discusses the broader implications of thermochromic devices in industrial settings, including their ability to detect loose connections and prevent electrical loss. Operations Driven Safety and Reliability Mark Paul introduces the concept of Operations Driven Safety and Reliability (ODSR), emphasizing the importance of empowering operators. He shares his experience at General Motors, where operator feedback was crucial in solving problems quickly. ODSR encourages operators to provide feedback on changes in equipment behavior, enhancing safety and reliability. Mark Paul highlights the importance of condition-based monitoring over time-based maintenance for better asset management. Ultrasound Inspection Solutions Mark Paul introduces IRISS' new ultrasound inspection solution, which detects sounds in the electrical frequency range. He explains how ultrasound inspection complements infrared inspection by providing another layer of safety. The solution uses software to analyze ultrasound samples and compare them against known waveforms to identify issues. Mark Paul emphasizes the importance of continuous monitoring to ensure the health and safety of electrical assets. Resilience and Future of Iris Mark Paul discusses the importance of resilience in business, especially in the context of unexpected events like COVID-19. He highlights the need for companies to design equipment that can be repaired without replacement and to maintain ongoing maintenance programs. Mark Paul shares IRISS' goal of being a one-stop source for safety, reliability, and resilience solutions. He expresses excitement about the future of IRISS and the potential for further innovation in the industry. Conclusion and Contact Information Scott MacKenzie and Mark Paul wrap up the conversation, emphasizing the importance of connecting with IRISS for safety and reliability solutions. Mark Paul provides information on how to contact IRISS through their website and LinkedIn. Scott MacKenzie encourages listeners to reach out to IRISS and to stay tuned for future conversations on industrial safety and reliability. The podcast aims to amplify the voices of industry professionals and share innovative solutions to common challenges. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! MARK PAUL'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/markstevenpaul/ Company LinkedIn: https://www.linkedin.com/company/iriss-inc-/posts/?feedView=all Company Website: https://iriss.com/ PODCAST VIDEO: https://youtu.be/BIVlvqyiTYs OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Siemens: https://www.siemens.com/global/en.html Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco Palo Alto Networks Report HERE. Hitachi Digital Services: https://hitachids.com/ CAP Logistics:  https://www.caplogistics.com/ Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Industrial Talk is onsite at FABTECH and talking to Robert Weiss, President of MultiVision Digital about "Media is essential for your long-term success". Scott MacKenzie hosts the Industrial Talk Podcast, featuring industry professionals like Robert Weiss from Video for Manufacturing. They discuss the importance of strategic video marketing in manufacturing. Robert emphasizes the shift from ad hoc video production to a planned, integrated approach that aligns with business objectives, such as SEO and sales goals. He highlights the effectiveness of FAQ videos over corporate overviews for better ROI. They also stress the importance of showing human elements in videos to build trust and engagement. Robert predicts a rise in sales videos to enhance the sales process, making video a crucial tool for manufacturers. Action Items [ ] @Scott MacKenzie - Connect with Video for Manufacturing to discuss video marketing strategies for the manufacturing industry. [ ] Develop a strategic video content plan that aligns with business objectives and sales/marketing initiatives. [ ] Incorporate more human elements and authentic voices in manufacturing videos, rather than just showcasing machines. [ ] Explore creating a series of targeted video content (e.g. product overviews, FAQs) instead of a single corporate overview video. Outline Introduction and Welcome to Industrial Talk Podcast Scott MacKenzie as the host of the Industrial Talk Podcast, emphasizing the platform's focus on industry innovations and trends. Scott MacKenzie thanks the audience for their support and highlights the importance of problem-solving, innovation, and collaboration in the manufacturing industry. Scott mentions the current location of the podcast at Fabtech in Orlando, clarifying a previous mistake about the event being in New Orleans. Scott introduces Robert Weiss, a returning guest on the show, and expresses excitement about reconnecting with industry professionals. Connecting with Industry Professionals at Fabtech Robert shares his positive experience of reconnecting with people he hasn't seen in a year and the importance of networking at events like FABTECH. Scott and Robert discuss the value of "shooting the shit" (informal conversations) in building relationships and success in the industry. Robert emphasizes the importance of connecting with people, whether for business or personal reasons, and the potential for future collaborations. Scott asks Robert to provide background on his company, Video for Manufacturing, and its role in storytelling and marketing in the manufacturing industry. Digital Marketing and Video Production Strategies Robert explains that his company, Video for Manufacturing, positions itself as a digital marketing company with a focus on video production to achieve sales and marketing goals. Robert shares an example of a conversation he had with a client about the importance of SEO and how investing in multiple FAQ videos can be more effective than a single corporate overview video. Scott and Robert discuss the importance of addressing specific problems in videos to attract and engage potential customers. Robert highlights the shift in companies' approach to video marketing, moving from ad hoc to more deliberate and strategic planning. The Evolution of Video Marketing in Manufacturing Scott inquires about the factors that led to the more strategic approach to video marketing in the manufacturing industry. Robert attributes the change to the natural adoption curve of technology and the increasing understanding of video's importance among companies. Scott and Robert discuss the need for companies to be pragmatic and human in their marketing approaches, emphasizing the importance of showing people behind the products. Robert shares insights on the challenges companies face in getting their employees to appear in videos and the benefits of having people in videos for better engagement. The Role of Video in the Sales Process Robert explains how video can mimic the sales process by providing detailed information that helps potential customers make informed decisions. Scott and Robert discuss the importance of video in the decision-making process, especially for large purchases like manufacturing equipment. Robert provides an example of a project where they created an eight-minute product overview video and several FAQ videos, which served as a comprehensive sales brochure for a $2-3 million product. Scott and Robert agree that video is becoming increasingly important in the sales process, as it allows potential customers to get detailed information without spending as much time and effort as they would with traditional methods. Future of Video Marketing in Manufacturing Scott asks Robert about the future of video marketing in the manufacturing industry. Robert predicts that companies will continue to invest in video but will focus more on sales videos rather than just marketing videos. Robert emphasizes the need for a strategic and planned integration of video content into the overall marketing and sales strategy. Scott and Robert discuss the importance of aligning video content with the sales process to achieve better results. Conclusion and Contact Information Scott wraps up the conversation by encouraging companies to adopt a more strategic approach to video marketing and to work with professionals like Robert from Video for Manufacturing. Robert provides his contact information, including the company's website, phone number, and email, and mentions his presence on LinkedIn. Scott thanks the audience for listening and encourages them to stay tuned for more conversations on the Industrial Talk Podcast. The podcast ends with a reminder to attend FABTECH in Chicago next year and to amplify their stories and contributions to the industry. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! ROBERT WEISS' CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/robertweissnyc/ Company LinkedIn: https://www.linkedin.com/company/multivision-digital/ Company Website: https://multivisiondigital.com/ PODCAST VIDEO: https://youtu.be/qz4qN2wumXQ THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Industrial Talk is onsite at IoT Solutions World Congress and talking to Emmanuel Penzes, Sr. Solutions Engineer with The Qt Company about "The power behind improving the user interface". Scott MacKenzie hosts Emmanuel Penzes, a solution engineer at the Qt Group, on the Industrial Talk Podcast. Emmanuel discusses the importance of user interfaces (UI) in software development, emphasizing simplicity and functionality. He highlights the role of designers over developers in UI design and the use of analytics to improve user experience. Emmanuel also touches on the need for flexibility in UI design to accommodate updates and hardware capabilities. Looking ahead, he sees potential in autonomous driving and digital twins. Scott stresses the critical role of well-designed UIs in user engagement and encourages listeners to connect with Emmanuel and attend the IoT Solutions World Congress in Barcelona. Action Items [ ] Reach out to Emmanuel Penzes on LinkedIn to continue the discussion on UI design best practices. [ ] Explore the Qt Group's tools and solutions for creating optimized user interfaces, especially for IoT and embedded systems. [ ] Consider incorporating user feedback and analytics into the UI design process to ensure a smooth and intuitive user experience. Outline Introduction and Welcome to the Podcast Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the focus on industry professionals and their innovations. Scott thanks the audience for their continued support and highlights the importance of celebrating industry professionals. The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain, and Scott encourages listeners to attend next year. Scott introduces Emmanuel from the Qt Group, who will discuss user interfaces and their importance. Emmanuel's Background and Role Emmanuel shares his background, mentioning his origins in France and his current residence in Paris. Emmanuel has a decade of experience as a software developer, including a four-year stint in Australia to improve his English. He has been with the Qt Group for the past five years, working as a solution engineer to help customers find the right software solutions. Scott expresses his passion for well-designed user interfaces and asks Emmanuel to explain their importance. Defining a Good User Interface Emmanuel explains that a good user interface is one that is easy and simple to use, minimizing frustration for the user. He emphasizes the need to balance functionality without overcomplicating the interface, as too many features can confuse users. Scott shares his personal frustration with complex user interfaces and pop-ups, highlighting the importance of simplicity. Emmanuel discusses the role of designers in creating user interfaces, separate from developers who focus on coding. Balancing Functionality and User Experience Emmanuel talks about the importance of using dedicated designers for user interfaces and user experience. He mentions the use of tools and analytics to gather customer feedback and improve user interfaces. Scott asks about the process of guiding clients through the design process, emphasizing the need for flexibility and responsiveness. Emmanuel explains the importance of considering hardware limitations and ensuring smooth performance to avoid frustration. Future Trends and Automotive Applications Scott and Emmanuel discuss the future of user interfaces, particularly in the context of autonomous driving and digital twins. Emmanuel highlights the importance of creating a consistent environment inside the car to match what the car sees and does. Scott emphasizes the critical role of user interface design in user engagement and product usability. Emmanuel provides his contact information for listeners interested in reaching out for further discussions. Closing Remarks and Event Promotion Scott wraps up the conversation, reiterating the importance of well-designed user interfaces for user engagement. He encourages listeners to follow Emmanuel on LinkedIn and reach out to him for further discussions. Scott promotes the IoT Solutions World Congress and the upcoming Barcelona Cyber Security Congress, urging listeners to attend. The podcast concludes with a reminder to educate, collaborate, and innovate, emphasizing the importance of connecting with industry professionals like Emmanuel. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! EMMANUEL PENZES' CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/emmanuel-penzes/ Company LinkedIn: https://www.linkedin.com/company/qtgroup/ Company Website:  https://www.qt.io/ PODCAST VIDEO: https://youtu.be/5-rbF8yAI4M THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Scott MacKenzie interviews Bill Green from Fluke Reliability about their upcoming event, Xcelerate 2025, in Austin, Texas. Xcelerate is a premier reliability, asset management, and maintenance event, focusing on collaboration, education, and innovation. Bill highlights the event's history, starting with user conferences in 2007-2008, and its evolution into a significant networking and learning platform. He discusses the integration of Fluke and Azima technologies, emphasizing the importance of meaningful data and AI in enhancing user experience. The event aims to provide comprehensive solutions and insights for reliability professionals at all levels. Action Items [ ] Promote the Xcelerate 2025 event and provide the event details to interested parties. [ ] Explore ways to capture and replicate the energy and collaborative spirit of the Xcelerate event throughout the year. [ ] Continue to work closely with the product management team to prioritize customer feedback and incorporate it into the development of Fluke Reliability's solutions. [ ] Highlight the connected, integrated nature of Fluke Reliability's suite of solutions and the benefits it provides to customers at the Xcelerate event. [ ] Ensure the Xcelerate event caters to attendees at various stages of their reliability journey, from beginners to seasoned professionals. Outline Introduction to Industrial Talk Podcast Scott MacKenzie welcomes listeners to the Industrial Talk Podcast and thanks them for their support. Scott emphasizes the importance of industry professionals in solving problems, collaborating, and innovating to make the world a better place. Scott introduces Bill Green from Fluke Reliability to discuss their upcoming event, Accelerate. Overview of Xcelerate Event Scott mentions that the Accelerate event is in Austin, Texas, and is a premier reliability, asset management, and maintenance event. Scott highlights the importance of the event for networking, collaboration, and getting answers to questions. Scott shares his excitement about the energy and innovation at these events, emphasizing the collegial spirit and desire to help each other succeed. Scott encourages listeners to reach out to Bill Green for conversations and to be part of the network. Importance of Collaboration, Education, and Innovation Scott discusses the three key components industry needs to focus on: collaboration, education, and innovation. He emphasizes the importance of finding trusted individuals to collaborate with and keeping current with industry education. Scott explains how education and collaboration lead to innovation, which helps in achieving bottom-line value and maintaining a competitive advantage. Scott encourages listeners to reach out to Industrial Talk for conversations and to share their stories and innovations. Introduction of Bill Green from Fluke Reliability Scott introduces Bill Green, Vice President of Customer Success at Fluke Reliability, and asks him to provide a background on his role. Bill shares his 15-year tenure with Fluke Reliability and the acquisition of Fluke by eight years ago. Bill expresses his passion for talking to customers and solving their problems with technology. Scott praises the customer engagement and desire to find solutions at Fluke Reliability events. History and Purpose of Xcelerate Event Bill explains the origins of the Accelerate event, starting with user conferences in 2007-2008 and rejuvenating the concept in 2009-2010. The event initially focused on training, best practices, networking, and sharing customer success stories. Bill highlights the growth of the event and its branding as Accelerate, emphasizing its importance in bringing customers together. The event aims to provide added value outside of technology, including consulting and networking opportunities. Innovation and Customer Success Stories Scott and Bill discuss the innovation and ingenuity of maintenance and reliability professionals. Bill shares examples of customers using Fluke Reliability tools to solve complex problems and achieve success. The event highlights big success stories and the role of customers in achieving these outcomes. Bill emphasizes the importance of collaboration and support from Fluke Reliability in customer success. Integration of Fluke and Emerson Technologies Scott and Bill discuss the integration of Fluke and Emerson technologies and the benefits for customers. Bill explains how the integration allows for a comprehensive, seamless solution that provides meaningful insights. The event showcases the entire suite of Fluke Reliability and tools, demonstrating their integration and benefits. Bill highlights the importance of meaningful data and actions behind the insights provided by the integrated solutions. Future of Fluke Reliability and AI Bill discusses the future of Fluke Reliability, including new platforms and integrations with other technologies. The event will showcase connected solutions and the role of AI in enhancing user experience and productivity. Bill emphasizes the importance of making the user experience better while providing valuable insights. The event will feature discussions on the role of AI and how it can benefit users in the reliability space. User-Friendliness and Comprehensive Solutions Scott praises the user-friendliness of Fluke Reliability's suite of solutions and the importance of island systems. Bill explains the goal of providing comprehensive, seamless solutions that provide real, meaningful insights. The event will demonstrate how Fluke Reliability's tools can be integrated into customers' processes and provide actionable insights. Bill highlights the importance of meaningful data and the role of AI in enhancing the user experience. Target Audience and Tracks at Xcelerate Event Bill explains the different tracks at the Accelerate event, catering to various personas and stages of the reliability journey. The event will feature tracks on innovation, future trends, tailored monitoring, alignment, insights from the maintenance world, and excellence. The event aims to provide value to C-level executives, technicians, and everyone in between, tailoring the agenda to their needs. Bill emphasizes the importance of providing a comprehensive experience for all attendees, regardless of their stage in the reliability journey. Conclusion and Call to Action Scott thanks Bill for the conversation and highlights the importance of attending the Accelerate event. Bill provides information on how to register for the event and emphasizes the value it provides to attendees. Scott encourages listeners to connect with Bill and Fluke Reliability on LinkedIn and to attend the event to network and learn. Scott wraps up the podcast, emphasizing the importance of collaboration, education, and innovation in the industry and the value of the Xcelerate event. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! BILL GREEN'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/bill-green-b2739228/ Company LinkedIn: https://www.linkedin.com/company/fluke-reliability/ Company Website: https://reliability.fluke.com/ PODCAST VIDEO: https://youtu.be/UxUKtbeK1lg OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Siemens: https://www.siemens.com/global/en.html Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco Palo Alto Networks Report HERE. Hitachi Digital Services: https://hitachids.com/ CAP Logistics:  https://www.caplogistics.com/ Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Industrial Talk is onsite at Accruent Insights and talking to Doug Morter, Asset Manager at Northern Water about "Innovation that improves water quality and safety". Doug Morter from Northern Water discussed the importance of water, which constitutes 80% of the human body, and the role of Northern Water in supplying water to 1.3 million end users in Colorado. He highlighted the use of Maintenance Connection software for asset management, which has been crucial since 2013 floods. Northern Water is building the largest dam in the U.S. in 30 years, using an asphalt core for environmental impact. Doug emphasized the need for AI and machine learning to optimize preventive maintenance schedules and the potential future migration to cloud solutions for better user experiences and security. Action Items [ ] Reach out to Northern Water to get in touch with Doug Morter, who can provide more information on their use of Maintenance Connection. Outline Introduction and Welcome Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations. Scott welcomes listeners and highlights the importance of celebrating industry professionals who solve problems and make the world better. Scott mentions the current broadcast location at a crew in San Antonio, Texas, and the anticipation of a barbecue lunch. Scott introduces the guest, Doug Morton, from Northern Water, and the topic of discussion, maintenance connection and its use in Northern Water's business. Doug Morton's Background and Northern Water Overview Doug Morton joins the conversation, and Scott thanks him for participating. Doug shares his background, mentioning his four and a half years at Northern Water and his transition from operations to administration for maintenance connection. Northern Water is described as a utility in Colorado, serving 1.3 million end users and being the fifth largest agricultural county in the US. Doug explains the role of Northern Water in conveying water from the western to the eastern side of the Continental Divide and the historical significance of their projects. Technical Feats and Water Management Doug discusses the engineering feat of building a tunnel under Rocky Mountain National Park in the 1940s, using a mirror to ensure alignment. Scott expresses amazement at the technical achievement and the use of a mirror for alignment. Doug elaborates on Northern Water's role in delivering high-quality water from snowmelt reservoirs to municipalities and agriculture, improving communities' water quality. The conversation highlights the importance of water management and the challenges of delivering water to areas with limited rainfall. Maintenance Connection and Disaster Mitigation Doug explains the critical role of Maintenance Connection in disaster mitigation, particularly after the 2013 floods, where they collaborated with FEMA. The software helped Northern Water manage disaster recovery efforts by logging driver hours and other data to ensure full reimbursement. Scott inquires about the asset management capabilities of Maintenance Connection, and Doug confirms its importance for managing a wide range of assets, from lawnmowers to a half-billion-dollar dam. Doug shares details about the largest dam built in the US in the last 30 years, which is being constructed using an asphalt core for environmental and cost-efficiency reasons. AI and Machine Learning in Water Management Doug discusses the use of AI and machine learning in optimizing preventive maintenance schedules for Northern Water's assets. The conversation touches on the integration of AI with Power BI to allow managers to ask questions about data and get quick analytics. Scott and Doug explore the potential of cloud solutions for data storage and the challenges of data security and foreign data concerns. Doug emphasizes the importance of staying updated with technology to maintain secure, high-quality water delivery and prevent infrastructure failures. Future of Water Utility Management Doug predicts the future of water utility management will involve more efficient AI-driven work order management due to potential labor crunches. He highlights the increasing responsibilities of water utilities, including source water protection and managing wildfire risks. Scott and Doug discuss the importance of using maintenance tools to ensure continuous water delivery and prevent failures. Doug encourages collaboration with Northern Water for those interested in Maintenance Connection and its applications. Closing Remarks and Call to Action Scott wraps up the conversation, expressing his enjoyment of the discussion and the importance of showcasing technology in action. Scott invites listeners to reach out to Northern Water for more information and collaboration opportunities. The podcast concludes with Scott thanking Doug and the audience, emphasizing the passion and engagement at the event. Scott promotes the Industrial Talk podcast network and encourages listeners to share their stories and technologies to help others in the industry. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! DOUG MORTER'S CONTACT INFORMATION: Company LinkedIn: https://www.linkedin.com/company/northern-water/ Company Website: https://www.northernwater.org/ PODCAST VIDEO: https://youtu.be/8_JGTydUX9U THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Industrial Talk is onsite at PowerGen and talking to Paige and Robin Roberts with Central Power Systems and Services about "Backup power solutions for a hungry market". Robin and Paige Roberts from Central Power Systems and Services discussed their company's growth and innovations at Power Gen Dallas. Central Power, which Robin acquired 10 years ago, has grown from a $100 million to a projected $1 billion company by 2025. They specialize in mid-sized natural gas generators for oil fields, producing hundreds annually. The company is vertically integrated, handling manufacturing and services, a rarity in the industry. Paige highlighted their recent hiring of 100 new employees, emphasizing the importance of company culture. They also discussed the booming data center market and the challenges of distributed energy. Action Items [ ] Reach out to Robin Roberts on Facebook at robinrobertsracing.com. [ ] Connect with Paige Roberts on LinkedIn or visit the company website at Cpower.com. Outline Introduction and Welcome Scott MacKenzie introduces the podcast and its focus on industrial innovations and professionals. The podcast is described as data-driven and celebrates industry professionals worldwide. The event, Power Gen Dallas, is highlighted as a gathering of problem solvers and professionals. Scott MacKenzie introduces the guests, Robin and Paige Roberts from Central Power Systems and Services. Overview of Central Power Systems and Services Robin Roberts explains the company's presence at the conference and the equipment on display. The equipment is described as a mid-sized generator producing 400 KW natural gas, designed for oil fields. The company is vertically integrated, handling manufacturing and services, which is unusual in the industry. Robin provides a brief history of the company, including its growth and future projections. Background of Robin and Paige Roberts Robin Roberts shares his 32-year industry experience, starting in distribution and now leading a $100 million company. The company is projected to break a billion dollars by 2025. Paige Roberts recounts her journey of persistently seeking a job at the company, eventually joining after proving her determination. Paige's role in recruiting and hiring is highlighted, with the company adding 100 new headcounts in the last four months. Challenges in Hiring and Company Culture Scott MacKenzie and Paige discuss the challenges of finding key individuals for business expansion. Paige emphasizes the importance of company culture in attracting talent. The company's CEO and leadership team have a hands-on background, which resonates with potential employees. Robin explains the innovative approach of integrating recruiting under the marketing team to enhance brand awareness. Expansion into Data Centers and Market Demand Robin discusses the company's expansion into the data center market, providing backup power solutions. The company has been in the data center market for 20 years, now moving from service provision to manufacturing. The demand for data center power is growing, driven by the increasing need for backup power. Robin highlights the company's presence in various locations, including major cities like Atlanta, Grand Rapids, and Phoenix. Future Projections and Market Trends Paige shares her optimistic view on the future growth of the power generation industry. The reliance on electricity is increasing, driven by advancements like EV cars and smart homes. The need for backup power is emphasized due to the limitations of the existing grid. Scott MacKenzie and Robin discuss the challenges of infrastructure and the potential for rolling blackouts. Distributed Energy and Market Opportunities Scott MacKenzie inquires about the company's involvement in distributed energy solutions. Robin explains that the company focuses on backup power generation in oil fields and remote sites. The company does not extensively engage in distributed energy for manufacturing centers or warehousing. The conversation touches on the company's ability to adapt to new opportunities and market demands. Financial Management and Expansion Robin shares the financial strategy of the company, including borrowing from the bank and managing cash flow. The company has built strong relationships with customers and investors, which support its growth. Robin emphasizes the importance of focusing on what the company can be great at, rather than spreading resources thinly. The company has turned down certain projects to maintain a high standard of excellence. Personal Reflections and Company Values Robin reflects on the fun and excitement of running the company, despite initial thoughts of retirement. The company's success is attributed to the growth and development of its people and teams. Paige shares her favorite quote about winning, highlighting the joy of achieving success. The conversation ends with contact information for Robin and Paige, encouraging listeners to reach out. Closing Remarks and Call to Action Scott MacKenzie thanks Robin and Paige for the conversation and highlights the importance of connecting with industry professionals. The podcast is promoted as a platform for amplifying messages and celebrating industrial innovations. Listeners are encouraged to reach out to Robin and Paige through the provided contact information. The episode concludes with a call to action for listeners to engage with the podcast and its guests. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! PAIGE ROBERTS' CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/cpowerpaige/ Company LinkedIn: https://www.linkedin.com/company/cpowersystems/ Company Website: https://cpower.com/ ROBIN ROBERTS' CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/robin-roberts-5b374013/ PODCAST VIDEO: https://youtu.be/InYFKrfwqvc OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco Palo Alto Networks Report HERE. Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Industrial Talk is onsite at IoT Solutions World Congress and talking to Ariadna Broquetas and Toni Serrano with Seven Sector Technologies about "Making cybersecurity work for you". Scott MacKenzie hosts the Industrial Talk podcast, featuring Toni and Addie from Seven Sector Technologies at the IoT Solutions World Congress in Barcelona. Toni, a cybersecurity expert, and Addie, a marketing professional, discuss their product, XDR net, which provides active defense against cyberattacks. XDR net is a hardware device that monitors and blocks potential threats on local networks. It can handle up to 500 devices per unit and is easy to set up. They also mention the implementation of digital twins to enhance security. Toni and Addie emphasize the importance of cybersecurity in today's digital landscape and invite listeners to connect with them on LinkedIn for more information. Action Items [ ] Implement digital twin technology for the XDRnet product. [ ] Integrate alert capabilities to notify customers of potential threats via email, phone, or other channels. [ ] Reach out to Toni Serrano (LinkedIn: Toni Serrano) or Ariadna Broquetas (LinkedIn: Ariadna Broquetas) from Seven Sector Technology to discuss the XDRnet solution further. Outline Introduction to the Podcast and Event Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and innovations. The podcast is recorded on-site at the IoT Solutions World Congress in Barcelona, Spain. Scott highlights the event as a must-attend for problem solvers in digital transformation. The company featured in the episode is Seven Sector Technologies. Meeting the Guests: Toni and Addie Scott introduces Toni and Addie, the guests from Seven Sector Technologies. Toni and Addie are both from Barcelona, and Scott shares a humorous story about his arrival in Barcelona on a holiday. The conference is in its first day, and Scott and the guests discuss the event's attendance and traffic. Scott transitions to discussing the main topic: Seven Sector Technologies and their product, XDR net. Background of Tony and Addie Toni shares his background in cybersecurity, having studied and worked in the field since childhood. Addie is a student studying international business and marketing, and she is responsible for marketing at Seven Sector Technologies. Both Toni and Addie express their belief in the importance of cybersecurity in today's digital world. Scott and the guests discuss the increasing threats and the necessity of cybersecurity for all enterprises. Introduction to XDR Net and Active Defense Toni explains XDR net, a hardware device that detects, monitors, and blocks potential attacks on local networks. The device is designed to protect against various types of attacks, including those that target vulnerable parts of a network. Scott inquires about the ease of setting up XDR net, and Toni assures that it is straightforward. Addie adds that once the device is plugged into the network, their team takes care of the rest, ensuring minimal effort from the client. Use Cases and Scalability Scott uses a manufacturing scenario to illustrate how XDR net can protect a company with numerous devices. Toni and Addie confirm that XDR net can handle a large number of devices, with the need for additional devices as the number of assets increases. Scott asks about the scalability of the solution, and Toni and Addie assure that it can protect thousands of devices. The guests emphasize the importance of active defense, which involves alerting and isolating devices under attack. Active Defense and Threat Monitoring Toni elaborates on active defense, explaining how XDR net can alert and block attacks in real-time. Addie adds that their system also searches for potential threats and alerts clients before an attack occurs. Scott inquires about how Seven Sector Technologies stays updated with new threats and protects their clients. Toni explains that their system monitors the actions of attacks, not just the types, and they are working on implementing deception technology and digital twins to enhance their capabilities. Implementation of Digital Twins Toni and Addie discuss the development and implementation of digital twins to create a fake environment that wastes attackers' time. They assure that alerts from their system are always real and not false positives. Scott asks about the timeline for implementing digital twins, and Toni estimates it will be within a few months. The guests emphasize the importance of making their solutions easy to implement and manage for clients. Conclusion and Contact Information Scott praises Toni and Addie for their expertise and the potential of their solution. Toni provides his LinkedIn profile for listeners who want to connect with him. Scott wraps up the episode, encouraging listeners to reach out to Toni and Addie for more information about XDR net and Seven Sector Technologies. The podcast concludes with Scott emphasizing the importance of cybersecurity and the benefits of the solution discussed. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! ARIADNA BROQUETAS' CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/ariadnabroquetas/ Company LinkedIn: https://www.linkedin.com/company/seven-sector-technologies/ Company Website: https://www.sevensector.com/ TONY SERRANO'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/toni-serrano-488005257/ PODCAST VIDEO: https://youtu.be/Bp5M9hJPXTs THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount