The Industrial Talk Podcast Network

Industrial Talk is onsite at IoT Solutions World Congress and talking to Ariadna Broquetas and Toni Serrano with Seven Sector Technologies about "Making cybersecurity work for you". Scott MacKenzie hosts the Industrial Talk podcast, featuring Toni and Addie from Seven Sector Technologies at the IoT Solutions World Congress in Barcelona. Toni, a cybersecurity expert, and Addie, a marketing professional, discuss their product, XDR net, which provides active defense against cyberattacks. XDR net is a hardware device that monitors and blocks potential threats on local networks. It can handle up to 500 devices per unit and is easy to set up. They also mention the implementation of digital twins to enhance security. Toni and Addie emphasize the importance of cybersecurity in today's digital landscape and invite listeners to connect with them on LinkedIn for more information. Action Items [ ] Implement digital twin technology for the XDRnet product. [ ] Integrate alert capabilities to notify customers of potential threats via email, phone, or other channels. [ ] Reach out to Toni Serrano (LinkedIn: Toni Serrano) or Ariadna Broquetas (LinkedIn: Ariadna Broquetas) from Seven Sector Technology to discuss the XDRnet solution further. Outline Introduction to the Podcast and Event Scott MacKenzie introduces the podcast, emphasizing its focus on industry professionals and innovations. The podcast is recorded on-site at the IoT Solutions World Congress in Barcelona, Spain. Scott highlights the event as a must-attend for problem solvers in digital transformation. The company featured in the episode is Seven Sector Technologies. Meeting the Guests: Toni and Addie Scott introduces Toni and Addie, the guests from Seven Sector Technologies. Toni and Addie are both from Barcelona, and Scott shares a humorous story about his arrival in Barcelona on a holiday. The conference is in its first day, and Scott and the guests discuss the event's attendance and traffic. Scott transitions to discussing the main topic: Seven Sector Technologies and their product, XDR net. Background of Tony and Addie Toni shares his background in cybersecurity, having studied and worked in the field since childhood. Addie is a student studying international business and marketing, and she is responsible for marketing at Seven Sector Technologies. Both Toni and Addie express their belief in the importance of cybersecurity in today's digital world. Scott and the guests discuss the increasing threats and the necessity of cybersecurity for all enterprises. Introduction to XDR Net and Active Defense Toni explains XDR net, a hardware device that detects, monitors, and blocks potential attacks on local networks. The device is designed to protect against various types of attacks, including those that target vulnerable parts of a network. Scott inquires about the ease of setting up XDR net, and Toni assures that it is straightforward. Addie adds that once the device is plugged into the network, their team takes care of the rest, ensuring minimal effort from the client. Use Cases and Scalability Scott uses a manufacturing scenario to illustrate how XDR net can protect a company with numerous devices. Toni and Addie confirm that XDR net can handle a large number of devices, with the need for additional devices as the number of assets increases. Scott asks about the scalability of the solution, and Toni and Addie assure that it can protect thousands of devices. The guests emphasize the importance of active defense, which involves alerting and isolating devices under attack. Active Defense and Threat Monitoring Toni elaborates on active defense, explaining how XDR net can alert and block attacks in real-time. Addie adds that their system also searches for potential threats and alerts clients before an attack occurs. Scott inquires about how Seven Sector Technologies stays updated with new threats and protects their clients. Toni explains that their system monitors the actions of attacks, not just the types, and they are working on implementing deception technology and digital twins to enhance their capabilities. Implementation of Digital Twins Toni and Addie discuss the development and implementation of digital twins to create a fake environment that wastes attackers' time. They assure that alerts from their system are always real and not false positives. Scott asks about the timeline for implementing digital twins, and Toni estimates it will be within a few months. The guests emphasize the importance of making their solutions easy to implement and manage for clients. Conclusion and Contact Information Scott praises Toni and Addie for their expertise and the potential of their solution. Toni provides his LinkedIn profile for listeners who want to connect with him. Scott wraps up the episode, encouraging listeners to reach out to Toni and Addie for more information about XDR net and Seven Sector Technologies. The podcast concludes with Scott emphasizing the importance of cybersecurity and the benefits of the solution discussed. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! ARIADNA BROQUETAS' CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/ariadnabroquetas/ Company LinkedIn: https://www.linkedin.com/company/seven-sector-technologies/ Company Website: https://www.sevensector.com/ TONY SERRANO'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/toni-serrano-488005257/ PODCAST VIDEO: https://youtu.be/Bp5M9hJPXTs THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Scott MacKenzie hosts a podcast celebrating industry professionals and their innovations. In this episode, he discusses the application of digital twins to steam networks with Tania Schulze from Gradyent.ai. Tania explains that digital twins are digital representations of physical assets, enabling real-time monitoring, optimization, and predictive maintenance. She highlights the benefits of using physics-based models combined with machine learning to create accurate digital twins for steam networks. Tania emphasizes the importance of data quality and the challenges of implementing digital twins in existing plants. She also discusses the potential for significant energy savings and improved safety through digital twin technology. Action Items [ ] Reach out to Tania Schulze on LinkedIn or through the Gradyent website (Gradyent.ai) to discuss the digital twin solution for steam networks further. [ ] Explore the potential benefits of implementing a digital twin for the steam network in your organization, such as improved efficiency, safety, and optimization. Outline Introduction to Industrial Talk Podcast Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations. Scott highlights the importance of continuous education and collaboration in the industry. He mentions the renaissance of innovation and the tools, strategies, and techniques available to help deploy innovation. Scott discusses the benefits of podcasting for businesses, encouraging them to start or improve their podcasting efforts. Introduction to Digital Twin and Steam Networks Scott introduces the topic of digital twin and its application to steam networks. He emphasizes the importance of digital twin in optimizing physical assets and operations. Scott mentions the potential for digital twin to provide significant benefits quickly. He introduces Tania Schulze, an expert in digital twin applications, and invites her to discuss the topic. Tania Schulze's Background and Expertise Tania shares her background, including her experience in the oil and gas, engineering, and energy sectors. She discusses her roles in strategic consulting, startup consulting, and sales positions related to technical fields. Tania highlights her work with a predictive maintenance startup and her current role at Gradyent, focusing on digital twins for heating networks. Scott praises Tania's extensive experience and the evolution of technology in the industry. Challenges and Opportunities in Digital Twin Applications Tania discusses the challenges of implementing digital twin applications in existing plants and the importance of practical solutions. She explains the need for a data strategy and the importance of data quality and validation. Tania shares an example of a client facing practical issues with sensor installation and the importance of feasibility on-site. Scott and Tania discuss the benefits of having trusted professionals to guide the implementation of digital twin solutions. Understanding Digital Twin and Its Benefits Tania explains the concept of digital twin, defining it as a digital representation of a physical asset. She describes the different functions of digital twins, including monitoring, optimization, and predictive maintenance. Tania emphasizes the importance of real-time data in digital twin applications and the benefits of running simulations in the digital world. Scott and Tania discuss the efficiency and validation of digital twin scenarios compared to physical changes. Application of Digital Twin to Steam Networks Tania describes the hybrid modeling approach used by Gradyent, combining physics-based models with machine learning and AR algorithms. She explains the process of modeling steam networks, including the production, distribution, and end-users. Tania highlights the challenges of closing the steam balance in industrial sites and the importance of sensor data. Scott and Tanya discuss the benefits of digital twin in optimizing steam production and reducing costs. Implementation and Optimization of Digital Twin in Steam Networks Tania explains the incremental approach to implementing digital twin in steam networks, focusing on optimization and decarbonization. She describes the process of simulating future scenarios and testing new operating parameters. Tania shares an example of a client simulating the impact of a pipeline change on steam network efficiency. Scott and Tania discuss the importance of safety and the benefits of proactive optimization in steam networks. Data Strategy and Validation in Digital Twin Applications Tania emphasizes the importance of a data strategy and the need for high-quality data for digital twin applications. She describes the process of data cleaning, validation, and harmonization in building digital twins. Tania shares examples of validating data and identifying issues, such as incorrect flow meters, through digital twin models. Scott and Tania discuss the foundational role of data in digital twin applications and the importance of accurate data. Overcoming Challenges and Gaining Trust in Digital Twin Solutions Tania identifies the challenges of gaining trust in digital twin solutions and the importance of demonstrating their benefits. She discusses the pushbacks related to changing running systems and the need for live optimization. Tania highlights the limited live optimization options in the market and the importance of constant calibration. Scott and Tania discuss the potential of digital twin solutions to provide significant benefits in industrial settings. Conclusion and Contact Information Scott summarizes the benefits of digital twin applications and the importance of collaboration and innovation. He encourages listeners to reach out to Tania and Gradyent for more information about digital twin solutions. Scott provides contact information for Tania and Gradyent, emphasizing the importance of leveraging digital twin technology. The conversation concludes with Scott's enthusiasm for the future of digital twin applications and the potential for industry transformation. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! TANIA SCHULZE'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/tania-schulze/ Company LinkedIn: https://www.linkedin.com/company/gradyent/ Company Website: https://www.gradyent.ai/ PODCAST VIDEO: https://youtu.be/0gVhU9sF094 THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Industrial Talk is onsite at PowerGen and talking to Bert Warner, Director of Commercial BD with Propane Education & Research Council about "abundant fuel for an expanding energy market". Scott MacKenzie interviews Bert Warner, Director of Commercial Business Development at the Propane Education and Research Council (PERC), at the Power Gen event in Dallas, Texas. Bert discusses the abundance of propane in the U.S., with 40 billion gallons extracted annually, of which only 10 billion are used domestically. He emphasizes propane's green energy credentials, resiliency, and cost-effectiveness compared to natural gas and electricity. Bert highlights the importance of responsible energy diversification and the need for greater public education on energy sources. He encourages listeners to visit propane.com for more information. Action Items [ ] Provide more information about propane and its benefits to the public [ ] Connect with Bert Warner on LinkedIn to discuss propane further Outline Introduction and Welcome Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends. Scott highlights the importance of the PowerGen event in Dallas, Texas, and its significance for the power and fuel industries. Scott introduces Bert Warner, Director of Commercial Business Development for the Propane Education and Research Council (PERC). Bert provides a brief background on his role and the council's mission to promote propane use in commercial sectors, particularly in power generation. Current Energy Crisis and Propane's Role Bert discusses the ongoing energy crisis, emphasizing the growing gap between energy demand and supply. Scott and Bert agree on the need for a diverse energy mix, including natural gas, hydrogen, and propane. Bert stresses the importance of keeping propane in the energy conversation due to its potential to address the current crisis. Scott and Bert discuss the societal tendency to react to crises rather than being proactive in energy solutions. Propane's Abundance and Green Energy Aspects Bert shares statistics on propane extraction and usage in the US, highlighting its abundance. Bert explains that the US uses only a small fraction of the propane extracted, with a significant amount exported. Bert emphasizes propane's green energy credentials compared to the national average electric grid. Bert discusses the resiliency of propane, particularly in providing energy to remote or growing areas where traditional infrastructure is costly to extend. Propane's Flexibility and Market Competitiveness Bert explains the flexibility of propane in terms of delivery and usage, making it an attractive option for various sectors. Bert compares propane to diesel, highlighting its environmental friendliness and lower maintenance requirements. Scott and Bert discuss the growing conversation around decarbonization and the role of propane in this context. Bert emphasizes the need for responsible energy diversification to meet high energy demands without compromising on environmental impact. Retrofitting and Fuel Switching Scott inquires about the ease of retrofitting systems to use propane instead of diesel or natural gas. Bert explains that retrofitting involves bringing in new tanks and piping, but the process is not overly complex. Bert clarifies that it is not necessarily fuel switching but rather building a new system for grid independence. Bert highlights the competitive pricing of propane in many markets, making it a cost-effective option compared to electricity. Economic Considerations and Grid Independence Bert shares his personal experience with high electric rates in Indiana and the cost-effectiveness of propane. Bert discusses the benefits of controlling one's energy rate and budget with propane compared to utility rates. Bert mentions a recent email from his utility about grid improvements and the associated cost increase. Scott and Bert agree on the importance of considering economic factors in energy decisions. Future Prospects and Education Bert expresses excitement about greater education on energy sources and their origins. Bert highlights the lack of understanding among the public about where their energy comes from. Bert believes that increased education will lead to more responsible energy decisions. Scott and Bert discuss the role of PERC in promoting propane education and its importance in the energy conversation. Conclusion and Contact Information Scott reiterates the importance of organizations like PERC in the power generation industry. Scott provides contact information for Bert and encourages listeners to visit the PERC website for more information. Scott thanks Bert for his insights and contributions to the podcast. Scott signs off, emphasizing the value of events like Power Gen for networking and learning within the industry. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! BERT WARNER'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/bert-warner-7a08a9134/ Company LinkedIn: https://www.linkedin.com/company/propane-education-research-council/ Company Website: https://propane.com/ PODCAST VIDEO: https://youtu.be/T2P9jEg2IPM OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco Palo Alto Networks Report HERE. Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Nick Haase, co-founder of MaintainX, shares insights on revolutionizing maintenance management through their mobile-first software that enhances efficiency and minimizes downtime. He discusses the importance of real-time communication and predictive maintenance powered by AI and IoT, emphasizing a solid data foundation for effective technology integration. Haase also addresses the workforce challenges posed by the 'silver tsunami,' underscoring the need for skilled workers and the role of innovative tools in ensuring safety and seamless onboarding in the industrial sector.

Industrial Talk is onsite at Accruent Insights and talking to Meelad Nikpourian, Vice President, Commercial Software and Strategy at Accruent about "Innovative suite of solution focused on success". Scott MacKenzie and Meelad discuss the Accruent Insights conference in San Antonio, highlighting Accruent's global customer base and recent acquisitions, including a full SaaS EDMS product from Australia. Meelad, VP of Commercial Operations, explains Accruent's strategy to simplify the buying process and integrate solutions, emphasizing the importance of customer insights. They discuss the integration of Accruent's EDMS with Service Channel, enhancing retail maintenance and predicting asset degradation. Meelad notes the significant financial impact of food spoilage and the potential for insurance integration. Looking ahead, Meelad sees Accruent becoming more global and innovative, with a focus on customer-driven solutions. Action Items [ ] Explore the potential insurance benefits for customers by integrating Accruent's asset monitoring data. [ ] Follow up on expanding Accruent's global reach and customer use cases across different markets. [ ] Connect with Melan on LinkedIn to discuss further opportunities. Outline Accruent Insights Conference Overview Scott MacKenzie introduces the podcast and highlights the importance of celebrating industry professionals. Scott mentions the current event at Accruent Insights in San Antonio, Texas, emphasizing the problem-solving atmosphere. Scott and Meelad discuss the success of the conference and the importance of customer insights in driving solutions. Meelad mentions the new leadership under Richard Lurick and the global reach of Accruent's customer base. Introduction of Speaker 2 and Role Meelad introduces himself as the Vice President of Commercial Operations and Strategy at Accruent. He explains his role in working closely with global go-to-market teams, marketing, sales, and product leaders. Meelad emphasizes the importance of providing a seamless experience for both prospects and customers throughout the buying cycle. He describes the conversion process from lead capture to nurturing and handing over to account executives. Challenges in the Buying Process Scott and Meelad discuss the increasing complexity of the buying process with more stakeholders involved. Meelad highlights Accruent's efforts to reduce complexity by making the buying process easier and integrating solutions. They talk about the importance of providing combined packages that add more value to customers. Meelad clarifies that Accruent still caters to single-point solutions and the importance of integrations with external products. Integration and Customization of Solutions Meelad explains the integration of Accruent's solutions with leading CMS and EDMS products. He emphasizes the importance of providing a holistic solution for customers, regardless of their portfolio. Scott and Meelad discuss the potential for adding value by integrating existing products with new solutions. Meelad mentions the bi-directional integration with Service Channel, a leading CMS for the retail space. Retail Use Case and AI Capabilities Meelad provides a detailed use case for a grocery store using Accruent's solutions to monitor and predict asset degradation. He explains how the system uses AI to analyze data and create work orders automatically. The system can also provide real-time data to technicians on-site, ensuring effective repairs. Scott and Meelad discuss the importance of historical data in setting control points and predicting work orders. Global Growth and Future Prospects Meelad talks about Accruent's global expansion and the diverse customer use cases across different regions. He highlights the company's focus on innovation and growth in various markets. Scott expresses his enthusiasm for the energy and excitement at the event and the potential for career opportunities. Meelad provides his contact information for further discussions and collaboration opportunities. Closing Remarks and Contact Information Scott wraps up the conversation, emphasizing the importance of education, collaboration, and innovation in the industry. He encourages listeners to reach out to Meelad and other industry professionals for further discussions. Scott reiterates the mission of the Industrial Talk Podcast to support and celebrate industry professionals. The podcast concludes with a call to action for listeners to stay tuned for future conversations. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! BRIAN BRZINSKI'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/meeladnikpourian/ Company LinkedIn: https://www.linkedin.com/company/fortive/posts/?feedView=all Company Website: https://www.fortive.com/ PODCAST VIDEO: https://youtu.be/NK2xUoZzCdo THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Industrial Talk is onsite at FABTECH and talking to Ed Marsh, Founder of Ed Marsh Consulting about "Real Tactical Solutions for Manufacturing Success". Scott MacKenzie and Ed Marsh discuss the importance of edutainment and "cool content" in manufacturing sales and marketing. Ed emphasizes that traditional marketing methods are no longer effective, and companies need to create trust through engaging, passive content like videos and podcasts. He suggests focusing on topics that address known and unknown issues for businesses, such as employee retention and innovative benefits like on-site childcare. Ed highlights the need for top-down leadership to adopt these strategies and stresses the long-term nature of building trust. He also mentions the inefficiency of trade show leads and the importance of video content in capturing attention. Action Items [ ] Reach out to Ed Marsh to learn more about his "cool content" and "edutainment" approach. [ ] Explore creating video and audio content that focuses on topics important to your customers' businesses, rather than just your own products and services. [ ] Consider how the board of directors can be involved in overseeing the company's marketing and sales strategies. Outline Introduction and Welcome to Fabtech Scott MacKenzie introduces the podcast and welcomes Ed Marsh, highlighting his contributions to the industry. Scott mentions the location of the podcast at Fabtech in Orlando, Florida, and the involvement of PMA. Ed Marsh joins the conversation, mentioning he arrived in the morning and was informed about the need for a hard hat and work boots. Scott and Ed engage in a light-hearted exchange about Ed's famous bronze handout and their previous meeting at the Orlando Convention Center. Ed Marsh's Background and Consulting Business Ed shares his background, including his time in the army and transition to the packaging machinery business. He explains his consulting business, which helps industrial manufacturers, particularly capital equipment companies, improve their sales processes. Ed emphasizes the contrast between well-documented back-end processes and ad hoc marketing and sales efforts. He discusses the importance of applying rigorous process engineering and continuous improvement mindsets to the front-end of the business. The Concept of Edutainment and Cool Content Ed introduces the concept of edutainment, which combines education and entertainment to create engaging content that can be consumed passively. He explains the shift in consumer behavior, where people no longer read articles but consume video and audio content while doing other activities. Ed highlights the challenge of getting the first meeting with potential clients and the role of edutainment in building trust. He introduces the idea of "cool content," which focuses on known unknowns and unknown unknowns, addressing topics that are important to the audience but may not be immediately obvious. Challenges and Strategies for Implementing Cool Content Scott and Ed discuss the challenges of getting companies to focus on cool content and the importance of top-down leadership. Ed explains that only a small percentage of companies will adopt new strategies, and the key is to identify leaders within those companies. They discuss the evolving role of boards of directors and the need for them to understand contemporary sales and marketing practices. Ed emphasizes that the board should push for building trust at the pre-awareness stage of the buying journey. Practical Examples and Implementation Steps Ed provides practical examples, such as discussing on-site childcare facilities for manufacturing companies, to illustrate cool content topics. He explains how such topics can help companies recruit and retain employees and create opportunities for the service providers. Ed outlines the steps for implementing cool content, including identifying potential topics, building a faculty of industry experts, and creating engaging content. He emphasizes the importance of video and audio content in building trust and engaging potential clients. Building Trust and Long-Term Strategies Ed discusses the importance of building trust over time through video and audio content, rather than relying on cold calls. He explains that the process can take 6 to 18 months, but it is essential for long-term success. Scott and Ed agree that video content is particularly effective in capturing attention and building trust. Ed suggests using AI-driven tools to clip and share video content on social media platforms like LinkedIn and Instagram. Conclusion and Contact Information Scott and Ed wrap up the conversation, with Scott emphasizing the importance of attending events like Fabtech to network and learn about innovations. Scott highlights Ed's expertise and encourages listeners to reach out to him for more information. Ed provides his contact information and website, encouraging listeners to explore his content and consulting services. The podcast concludes with a reminder to stay bold, brave, and innovative in the industrial space. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! ED MARSH'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/edwardbmarsh/ Company LinkedIn: https://www.linkedin.com/company/ed-marsh-consulting/ Company Website: https://www.edmarshconsulting.com/ PODCAST VIDEO: https://youtu.be/-we0RMqXhAs THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Scott MacKenzie promotes the benefits of podcasting for business and emphasizes the importance of project management and leadership. Clint Padgett, founder and CEO of Project Success, Inc., discusses the challenges of project management, particularly the misconceptions around agile methodologies and the necessity of detailed planning. He highlights the importance of executive support, team collaboration, and the need for a balanced approach to project detail. Padgett also stresses the significance of conversations and relationships in project success and the necessity of adapting to changes. He offers his company's services for project management training and support. Action Items [ ] Reach out to Clint Padgett to discuss project management support for your organization. [ ] Review your company's project portfolio and identify opportunities to improve planning and resource allocation. [ ] Implement collaborative planning sessions to build alignment and accountability among project team members. Outline Introduction and Podcast Promotion Scott MacKenzie introduces the podcast, emphasizing its global reach and celebration of industrial professionals. Scott promotes the benefits of podcasting for business, urging companies to leverage this platform for marketing. He mentions his series on leveraging podcasting for business and offers help to those who are struggling with their podcast's traction. Scott highlights upcoming events, including the MD&M event in Anaheim, and encourages listeners to connect with him at these events. Introduction of Clint Padgett Scott introduces Clint Padgett, founder and CEO of Project Success, Inc., and sets the stage for a discussion on project management and leadership. Clint confirms his participation and mentions his own podcast, "The Conversation with Clint Padgett," on Forbes Books Radio. Scott invites Clint to share his background, leading Clint to recount his journey from the Navy to Georgia Tech, Duke University, and his career at Coca-Cola and Project Success, Inc. Discussion on PMP Certification Scott inquires about the relevance of PMP certification in today's industry. Clint explains that while PMP certification can be beneficial for pride, job searches, or salary negotiations, it does not necessarily reflect one's qualifications. Clint emphasizes that project management roles focus more on real-life experience and problem-solving skills rather than just passing a test. Challenges in Project Management Clint discusses the misconception that agile methodologies can deliver faster, cheaper, and higher-quality results. He explains the interrelation of time, cost, and quality, noting that faster delivery often means compromising quality or spending more money. Scott and Clint agree that agile should remain in the software development space rather than being applied broadly across industries. Importance of Executive Sponsorship and Planning Scott and Clint discuss the importance of executive sponsorship in project success. Clint highlights the need for detailed planning, especially for long-term projects, to understand the ripple effects of delays. They emphasize the importance of conversations and collaboration in project management to ensure everyone understands their roles and responsibilities. Balancing Detail and Flexibility in Project Planning Clint explains the balance between detailed planning for near-term tasks and less detailed planning for long-term tasks. He stresses the importance of having a plan that allows for flexibility and adjustments as things change. Clint shares an example of a project where a competitor's success led to the decision to abandon the current project, emphasizing the need to adapt based on market conditions. Collaborative Planning and Team Dynamics Clint describes the collaborative planning process used by Project Success, Inc., where teams come together to build a plan and understand the interdependencies of their tasks. He highlights the importance of forming connections and relationships within the team to ensure effective communication and collaboration. Clint emphasizes that the planning process helps convert team members from email addresses to living, breathing human beings, fostering accountability and commitment. Handling Project Slippage and Adjustments Clint discusses the challenges of handling project slippage and the importance of regular updates and adjustments. He explains the need for flexibility in the plan to accommodate unexpected delays and changes. Clint emphasizes the importance of teamwork and collaboration in making adjustments to keep the project on track. Overcoming Organizational Culture and Resistance Scott and Clint discuss the cultural challenges in organizations that resist spending time on planning. Clint highlights the need for senior leadership support to prioritize planning and ensure that time is invested upfront to avoid costly mistakes later. They share examples of how lack of planning can lead to inefficient and expensive solutions, emphasizing the importance of a well-structured plan. Final Thoughts and Contact Information Clint shares his contact information and encourages listeners to reach out for project management support. Scott thanks Clint for his insights and encourages listeners to connect with Clint and Project Success, Inc. for their project management needs. Scott reiterates the importance of planning and collaboration in project management and promotes the Industrial Talk Podcast Network as a platform for industrial professionals. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! CLINT PADGETT'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/clintpadgett/ Company LinkedIn: https://www.linkedin.com/company/project-success-inc/ Company Website: http://projectsuccess.com/ PODCAST VIDEO: https://youtu.be/Z8rJSbg5Cfw THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? 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Industrial Talk is onsite at Accruent Insights and talking to Kate Fleming, Brittany Thompson and Tina Reagan with the Missouri's University System about "Deploying Technology for Effective Event Planning". Scott MacKenzie hosts a podcast discussing the University of Missouri's transition to a new event management software (EMS) and advanced space intelligence (ASI) system. Kate, Brittany, and Tina from the University of Missouri detail how the new system will streamline processes, save time, and improve efficiency. The current system is outdated and siloed, leading to inefficiencies in booking and managing events. The new EMS will centralize operations, provide better data, and enhance customer service. The transition is expected to take 6-8 months, with a focus on training and data import. The ASI system will help with space utilization and planning, aiding in future building design and event management. Action Items [ ] Implement the EMS system within the next 2-3 months [ ] Provide training to campus departments on the new EMS system [ ] Explore the capabilities of the ASI system and provide feedback to Accruent to improve the product for higher education use [ ] Involve the event management team in the design and planning of new campus buildings to ensure appropriate event spaces are included [ ] Utilize the data and reporting capabilities of the EMS and ASI systems to make data-driven decisions about campus event space needs Outline Introduction and Event Context Scott MacKenzie introduces the podcast and its focus on industrial innovations and trends. The podcast is broadcasting from the site of the event, though there is some confusion about the location. Scott introduces the three guests: Kate, Brittany, and Tina from the University of Missouri. The event is described as a great opportunity for networking and problem-solving in higher education. Guest Introductions and Backgrounds Kate shares her background, having been at the University of Missouri for over 15 years and playing a key role in configuring their event management software (EMS). Kate's work on EMS led to a significant increase in revenue for the university. Brittany discusses her background, including her military family and her roles at the University of Missouri, including her current position as Director of Events and Hospitality Management. Tina provides a brief background, mentioning her role in managing operations at Missouri S&T and her involvement in the transition to the new event management system. Current Systems and Challenges Kate explains the current system used at the University of Missouri, which is not user-friendly and does not provide a centralized approach to event management. The new system, EMS, is described as a comprehensive tool that includes communication, pricing, and booking features, making it easier for clients to use. The current system does not allow for live availability checks, leading to inefficiencies and time-consuming processes. The new system is expected to save significant time and improve the overall user experience. Transition to New System Brittany and Tina discuss the transition to the new EMS system, which will centralize all event-related processes and improve efficiency. The new system will allow clients to book events online, reducing the need for manual processes and saving time. The transition is expected to take two to three months, with a focus on training and ensuring a smooth implementation. The new system will also provide better data and reporting capabilities, which will be beneficial for managing and planning events. Impact of New System on Operations The new system is expected to free up time for staff, allowing them to focus on more important tasks and improving customer service. The system will also provide better data and reporting capabilities, which will help in making informed decisions and improving operations. The new system will allow for better management of outdoor spaces and other facilities, improving the overall experience for clients. The transition to the new system is seen as a significant opportunity to improve efficiency and service quality at the university. Space Intelligence and Future Plans The new system, EMS, includes a feature called Space Intelligence, which provides utilization data and other insights to help manage spaces more effectively. The Space Intelligence feature is designed to help manage people count in spaces and provide utilization data, which is valuable for planning and decision-making. The university is looking forward to using the Space Intelligence feature to improve the management of their facilities and make better decisions. The new system and Space Intelligence feature are seen as key tools for future growth and improvement at the university. Conclusion and Contact Information Scott MacKenzie wraps up the conversation, highlighting the importance of the new system and the positive impact it will have on the university. The guests provide contact information for those interested in learning more about the new system and their work. The podcast encourages listeners to connect with the guests on LinkedIn for more insights and updates. The conversation ends with a positive note, emphasizing the importance of innovation and collaboration in improving higher education operations. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! KATE FLEMING'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/kate-fleming-05b10328/ Company LinkedIn: https://www.linkedin.com/school/university-of-missouri/ BRITTANY THOMPSON'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/brittany-thompson-mba-63612336/ Company LinkedIn: https://www.linkedin.com/school/missouri-university-of-science-and-technology/ TINA REAGAN'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/tina-r-reagan-46503031/ PODCAST VIDEO: https://youtu.be/3iDS8wVCu-c THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Industrial Talk is onsite at IoT Solutions World Congress and talking to Maria Mateo Pardo and Andres Mallada Artigas with Integra Tecnologia about "Solutions for smart cities and smart resorts". Scott MacKenzie hosts a podcast episode from the IoT Solutions World Congress in Barcelona, Spain, featuring Andres Malara and Maria Interact from Integra. They discuss the concept of a "smart ski resort," which involves integrating IoT and AI technologies to enhance efficiency and user experience across various resort facilities, including gondolas and lodging. The smart solutions aim to optimize energy consumption, improve safety with SOS buttons, and provide real-time insights for better decision-making. The project in Formula saved 30% energy by managing gondola speeds based on passenger numbers. Contact details for Integra are provided for those interested in learning more. Action Items [ ] Reach out to Andres to learn more about the smart ski resort solution. [ ] Reach out to Maria to discuss IoT technology applications for smart ski resorts. Outline Introduction to the Podcast and Event Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the focus on industry innovations and professionals. Scott thanks the listeners for their support and highlights the importance of industrial professionals in solving global problems. The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain, showcasing the event's significance and the caliber of professionals attending. Scott encourages listeners to mark their calendars for next year's event, describing it as a must-attend for industry enthusiasts. Introduction of Guests Andres and Maria Scott introduces Andres and Maria, who are in the "hot seat" to discuss smart ski resorts. Andres and Maria have previously showcased a smart vehicle at the event, and this year they have a smart gondola in their booth. Scott asks Maria to provide a background on herself, and she shares her experience as a project manager in IoT and her current role as a Data Service Specialist. Andres introduces himself as the technical lead project manager in IoT at Integra, with a background in telecommunications. Explanation of Smart Ski Resorts Andres explains that a smart ski resort involves connecting all parts of the resort, including restaurants and hotels, to enhance efficiency and user experience. Maria adds that smart technology can help optimize gondola speeds based on the number of people, improving efficiency and user experience. Andres emphasizes the importance of insights over just data, explaining how monitoring various variables can lead to better decision-making. The discussion highlights the broader impact of smart technology on the resort's efficiency and sustainability, reducing environmental impact. Deployment and Benefits of Smart Solutions Andres discusses the challenges of deploying smart solutions in ski resorts, including the need for wireless technology to cover large areas. Maria explains the timeline for deploying a smart solution, estimating it takes three to four months to set up the network and install sensors. Andres shares that the first project was implemented in a ski resort in Formula, saving 30% energy compared to the previous year. The savings are attributed to optimized gondola speeds and other energy-saving measures based on real-time data. User Experience and Future Prospects Scott asks about the user experience benefits of smart technology, and Maria mentions that users appreciate the intelligent and seamless experience. Andres explains the regulatory challenges of fully automating gondola speeds but emphasizes the importance of real-time data for better decision-making. Scott expresses his enthusiasm for smart solutions and asks how listeners can get in touch with Andres and Maria. Andres provides the contact information for Integra, encouraging listeners to reach out for more information on their smart solutions. Conclusion and Call to Action Scott wraps up the conversation, reiterating the benefits of smart solutions for cities and ski resorts. He encourages listeners to reach out to Andres and Maria for more information and to stay tuned for future conversations on the Industrial Talk Podcast. Scott thanks the listeners for their continued support and emphasizes the importance of celebrating industry professionals. The podcast concludes with a reminder to mark next year's IoT Solutions World Congress on the calendar. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! MARIA MATEO PARDO'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/maria-mateo/ Company LinkedIn: https://www.linkedin.com/company/integra-estrategia-tecnologia/ Company Website: https://www.integrainnovation.com/ ANDRES MALLADA ARTIGAS' CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/andresmallada/ PODCAST VIDEO: https://youtu.be/CykPcCi-GXk THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount

Industrial Talk is onsite at Accruent Insights and talking to Brian Brzinski, Founder/CEO at AMSS Consulting about "Digital Transformation and need for Qualified Sherpas for the Journey". Scott MacKenzie interviews Brian Brzinski, CEO of Advanced Management Systems and Services (AMSS), at the Insight event in San Antonio, Texas. Brzinski discusses his journey from a steel mill laborer to founding AMSS 14 years ago, which provides consulting services to manufacturers and facility managers. He emphasizes the importance of pragmatic approaches to AI and IoT implementation, helping clients optimize their systems without unnecessary expenditure. Brzinski also highlights the challenges of staffing and training in the industry, offering solutions like six-month trial periods for staffing. He concludes by discussing the future of AI in automating decision-making processes and the necessity of cybersecurity in digital transformation. Action Items [ ] Connect with Brian Brzinski on LinkedIn. [ ] Reach out to AMSS through their website at AMSSconsulting.com or by emailing Brian directly at B.brzinski@AMSSconsulting.com [ ] Participate in AMSS's monthly roundtable discussions to hear from industry experts. Outline Introduction and Welcome Scott MacKenzie introduces the podcast and its focus on industry professionals. Scott thanks the listeners for their support and highlights the importance of industry professionals. The podcast is broadcasting live from the Insight event in San Antonio, Texas. Scott introduces Brian Brzinski, the founder of Advanced Management Systems and Services, and sets the stage for the discussion. Brian Brzinski's Background Brian shares his background, starting as a laborer in a steel mill in 1994. He worked his way up to a journeyman electrician and then to a director in a $5 billion company. Brian founded his consulting firm 14 years ago to support manufacturers and facility managers. His firm has worked with clients like Blue Apron and GE Appliances, focusing on continuous improvement and pragmatic approaches. The Aha Moment and Company Vision Brian discusses the aha moment that led him to start his consulting firm. He noticed a gap in communication between technical and upper management levels. Brian's firm helps clients optimize their processes and make them actionable. The focus is on tailoring solutions to specific needs rather than a shotgun approach. Digital Transformation and AI Scott and Brian discuss the importance of digital transformation and AI in manufacturing. Brian explains how his firm helps clients optimize their AI and IoT systems. The goal is to avoid buying unnecessary sensors and to ensure data is actionable. Brian emphasizes the importance of training AI to be more efficient and effective. Staffing and Training Challenges Brian highlights the challenges of staffing and training in the industry. His firm offers a six-month trial period for staffing, with a guarantee to replace employees if they don't work out. Training is offered in various formats, including on-site and online webinars. The focus is on making training relevant to specific roles and needs within the organization. Cybersecurity and Cloud Solutions Scott and Brian discuss the importance of cybersecurity in digital transformation. Brian explains the benefits and challenges of on-prem and cloud-based solutions. The focus is on maintaining security and ensuring data is protected. Brian emphasizes the need for IT involvement in security assessments and protocols. Future of AI and Reporting Brian predicts the future of AI will involve more robust learning and better reporting. The goal is to automate responses and unburden technical resources. Brian emphasizes the importance of making data actionable and efficient. The focus is on making labor more effective and efficient through AI and automation. Closing Remarks and Contact Information Scott and Brian discuss the importance of connecting with industry experts and staying informed. Brian provides his contact information and encourages listeners to reach out. Scott thanks Brian for his insights and encourages listeners to connect with him on LinkedIn. The podcast wraps up with a reminder of the importance of digital transformation and collaboration. If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy! BRIAN BRZINSKI'S CONTACT INFORMATION: Personal LinkedIn: https://www.linkedin.com/in/brianbrzinski/ Company LinkedIn: https://www.linkedin.com/company/amssconsulting/ Company Website: https://amssconsulting.com/ PODCAST VIDEO: https://youtu.be/KZANopA3ohw THE STRATEGIC REASON "WHY YOU NEED TO PODCAST": OTHER GREAT INDUSTRIAL RESOURCES: NEOM: https://www.neom.com/en-us Hexagon: https://hexagon.com/ Arduino: https://www.arduino.cc/ Fictiv: https://www.fictiv.com/ Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/ Industrial Academy: https://industrialtalk.com/industrial-academy/ Industrial Dojo: https://industrialtalk.com/industrial_dojo/ We the 15: https://www.wethe15.org/ YOUR INDUSTRIAL DIGITAL TOOLBOX: LifterLMS: Get One Month Free for $1 – https://lifterlms.com/ Active Campaign: Active Campaign Link Social Jukebox: https://www.socialjukebox.com/ Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader): Business Beatitude the Book Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES...The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES! TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES! Reserve My Copy and My 25% Discount