Copy That Pops: Writing Tips and Psychology Hacks for Business

A love for Capoeira, starting a language company, and lessons learned from a failed product launch with Shayna Oliveira of Espresso English. How Shayna introduces herself [2:45] Why she originally went to Brazil [3:45] How Shayna got involved with speaking English [5:10] Why she started Espresso English [5:48] How her first product launch failed and how she learned from it [9:45] Her biggest challenge with writing sales pages [18:42] Why getting a second pair of eyes is important [19:42] Show Notes for Free and Paid Content Creation Advice from Espresso English Founder, Shayna Oliveira

Getting more done at airports. 2 tools or hacks. What is a Digital Nomad? [3:00] Google Maps Hack [4:55] How LoungeBuddy can help you while waiting at airports [6:40] "A Digital Nomad is an online entrepreneur with a penchant for travel." - Laura Petersen Takeaways: Hack 1: Google Maps: http://bit.ly/airportwifipass Hack 2: LoungeBuddy app: https://itunes.apple.com/us/app/loungebuddy-find-access-airport/id674176920?mt=8 Shownotes for Digital Nomad Airport Wifi Travel Hacks

Advice for podcasters, writers, and entrepreneurs who need to write with professional transcriber and editor Jennifer Peterson. We also discuss: How Jennifer introduces herself at events [4:08] Her experience with voice acting [4:34] How Jennifer got involved in writing and transcription [6:27] Jennifer's top tips to writing better copy and content [16:06] Jennifer's best advice for people interested in becoming transcribers [23:00] Show Notes for Writing Tips from Transcription Pro, Jennifer Peterson

"Me am happy you're listening!" Here's a pet peeve of mine and how to squash it for good! :) The inspiration for this grammar tip [1:35] Are you smarter than a high schooler? Pop quiz [2:30] The two rules to using this grammar tip [3:40] Show Notes for Quick Grammar Tip: 'Me ate the food' Edition

Are newsletters dead? Apparently not! Here's how to stand out with actual newsletters in the mail. In this episode I sit down with Author and Business Coach Jim Palmer to discuss: How Jim introduces himself at networking events [07:10] His origin story [07:46] His key takeaways from writing newsletters [9:50] What to consider when creating a newsletter [12:25] His current projects [19:17] Read More: Shownotes for Standing Apart with Snail Mail and More with Jim Palmer

Channel your inner Russell Crowe... why you need to make your copy "entertaining". What copy sounds like before applying this tip [2:25] What copy sounds like after applying this tip [2:56] Why this tip produces more results [3:18] Shownotes for Quick Copy Tip: Gladiator Edition

Improving SEO, content marketing, and overcoming being a 'bad' writer with the SEO mastermind behind Seequs Digital Marketing, Stephen Christopher. We discuss: Why Stephen keeps his introduction "simple" [3:43] How Seequs helps companies build websites that "work" [8:30] His advice for improving SEO [9:20] How he views content marketing from an SEO point of view [11:25] The secret behind internal link building [16:30] How he's dealt with being a "bad" writer [17:34] Why he does "daily" Facebook live videos [23:00] Read More:Shownotes for Hacking SEO with Stephen Christopher

EGO, sales, psychology, and why you need to ask good questions with Victor Adefuye, CEO and Founder of Dana Consulting. Notable Sections: Why Victor considers himself an "armchair psychologist" [7:24] How Victor helps his reps and clients overcome their roadblocks [9:55] Why it's important to understand the emotional state of the client [12:53] One thing people are surprised to learn about objection handling [16:34] How Victor coaches his clients on shifting their language [20:25] Why Victor helps his clients develop scripts for interviewing clients [26:40] Victor's recommended books for sales and psychology [27:51] Shownotes for Managing Psychology, Emotion, & Ego for Success with Victor Adefuye

Active and passive voice? [1:31] Why is the active voice so much better for copywriting? [2:47] "An active sentence is when the subject of the sentence is doing the action." - Laura Petersen "Writing in the active voice helps you sound more confident and clear in your communication." - Laura Petersen Shownotes for Quick Copy Tip: #StayStrong Edition

Building systems around your product and how to develop more confidence in your business....with Yasmine Khater. The number one thing stopping people from scaling their businesses [7:58] How to develop more confidence in your product [12:17] How Yasmine discovered the need for her service [15:05] Yasmine's approach to setting up sales funnels for her clients [16:41] What Yasmine would say to the brand new entrepreneurs [22:15] Yasmine's advice to the existing entrepreneurs [25:22] Read More: Shownotes for The Psychology Behind Fearless Selling & Sales Funnels with Yasmine Khater