Copy That Pops: Writing Tips and Psychology Hacks for Business

UPDATE: I hit #1 Best Seller status for "Podcasts & Webcasts" category on Amazon! Woo! ------ Omg. I think I did it! Copywriting for Podcasters book is now UP on Amazon! Just $0.99 on Kindle via pre-order through this Thursday, December 1st! bit.ly/CopyBook I'll be working on getting it up in CreateSpace as a physical copy and on audiobook, so you have options very soon! Thanks to the 20+ influencers who contributed to the book, including Brandon T. Adams who also agreed to write the Forward for the book! What a feat to accomplish in 1 month. Whew. Can't rest yet! Check out this podcast episode for more updates! Shownotes for Copy Book on AMAZON!!! [And Best Seller already!]

I take a moment to reflect on all of the wonderful guests that I have had that help make Copy That Pops so special to me. What better day than Thanksgiving! Also, I have an update on my book which will be released on Amazon and how you can receive a FREE copy! Shownotes for Happy Thanksgiving + Book Update

The psychology of putting on an effective virtual summit... In this episode, I talk with Jaime Slutzky, team leader of the company Virtual Summit Tech. This company is centered around helping clients run their own virtual summit, which can otherwise be described as "a series of webinars on steroids". These virtual summits are quickly growing in popularity, but are also very intense in comparison to releasing a podcast, webinar, etc. They are an amazing way of getting your name out there as an expert while holding great value in how you can choose to monetize and repurpose them into other products in the future. A Few Exciting Highlights: How virtual summits can grow your email list and expand your impact How to sell your video content as a package, bundle packages, or membership options Copywriting advice Tips from the technology side of virtual summits The minimum requirements for getting started on your own Selling platforms and payment processing Course delivery platforms Why a well-produced summit is so important How to get people to participate applying Psychology Shownotes for Grow Your Authority & Revenue With Virtual Summits featuring Jaime Slutzky

Write better and faster with 3 simple hacks that make Google Docs even more powerful. For more: Shownotes for 3 Google Docs Hacks for Faster, Better Writing

How a 26-year-old small town kid with a speech impediment turned entrepreneur, inventor, podcaster, T.V. star, motivational keynote speaker, and the "King of Crowdfunding." A few exciting highlights include: How he introduces himself at a networking event Getting bullied in Elementary School How his goals as a kid drove him to become a better speaker Think and Grow Rich's influence on him Self-fulfilling Prophecy Psychological study that gave people a stutter Going down memory lane to 10 years old and what Brandon learned way back then about Psychology and success What Brandon would sell door to door and how he got double the Halloween candy What he learned from his dad What accomplishments he is most proud of What NLP is and how it can be applied to business success How to do a successful crowdfunding campaign applying Psychology More: Shownotes for Small Town Boy Turns Crowdfunding King by Age 26 Using Psychology with Brandon T. Adams

Expectations and satisfaction are strongly linked. Have you ever heard the — kind of true — joke about how the solution to being happier is to 'lower your expectations'? I know for me that often times when I go into something with certain expectations if they are met, I am happy and content. If they are not meant, I am disappointed and annoyed. Star Wars Episode 1-3, anyone? (the new ones) Turns out, to a great degree, we like predictability and to know going in what we will find. Sure, curiosity for what is left missing piques our interest (and could be an entire blog in and of itself), but you better deliver or over-deliver on what you entice me with or you lose credibility and I'll bounce to watch cute cat videos. Or I'll refuse to watch another George Lucas film, depending on the circumstances. Let's Apply This to Headlines: While I am not saying to toss creativity out the window with headlines, some of the most effective headlines still to date are 'list' articles. "Top 10 Social Media Tools: 4 of Which are Free" "Sleeping: 5 Ways You Are Doing It Wrong" "9 Examples of Effective Headlines That Got 3x Increase in Subscribes" By putting numbers in headlines, it gives our brains an anchor for what we can expect. Then, when we read further and see the numbers laid out in a clear list — delivering on the promise! — we feel pleased and it builds trust. Shownotes for Psychology Secret Revealed: Satisfy Those Expectations, Baby!

Starting a non-profit, why it's important to meet your mission, and the biggest challenges returning military vets face with Sue Rebar from Welcome Home Troops. What Sue is doing with Welcome Home Troops [2:32] How Sue got the inspiration to start Welcome Home Troops [3:18] What Welcome Home Troops does to help "bring the troops home" [5:04] Her approach to landing event partners [7:50] How you can help Welcome Home Troops [9:00] Her advice for starting a non-profit [12:00] Show Notes for New Conversations & Meeting Your Mission with Sue Rebar of Welcome Home Troops Donate to Welcome Home Troops (mobile only) Text SALUTE to 50555

The 5 W's to creating great content, a crossover between tech and art, and how to approach paid advertising. In this episode, I chat with Akbar Jaffer: How he introduces himself at a networking event [3:24] His background and how he started his career [6:40] The origin of his philosophy around leadership [15:12] How he uses content calendars for his blog [18:32] The 5 W's to create blog content [25:33] His top advice for paid advertising [28:40] Show Notes

A psychological concept we all are prone to that, if understood, can help you with your copy for websites, headlines, emails, and more! Listen to this quickie to find out how to put social conformity to work to your advantage in your online business. What I used to teach & still teach [0:45] One psychology secret for hot headlines and compelling copy [1:34] The Asch Experiment explained [2:00] Apply this to your business and writing [4:40] More details in the Show Notes for Psychology Secret Revealed: Use Conformity to Your Advantage to Write Compelling Copy!

Real estate, balancing building a business with being a parent, and why pounding the pavement is still a #1 marketing strategy with Jennifer Holland from Berkshire Hathaway (Home Services). Recorded on location at the Internet Marketing Association conference in Las Vegas. Co-hosted with Melissa Sue Tucker of OCW Productions. Jennifer's background in Real Estate [4:57] The story behind the first home she ever sold [6:45] Her #1 marketing strategy [7:20] How to create a great business in Real Estate even if you are just starting out [8:25] How to find your balance as a parent in business [10:30] Her personal rules and boundaries for business [14:30] Her top performing marketing tip [16:09] Show Notes for Marketing Wisdom from Real Estate Pro Mompreneur Jennifer Holland of Berkshire Hathaway (Home Services)