Copy That Pops: Writing Tips and Psychology Hacks for Business

Laura Petersen, M.A.E.D.
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Dec 25, 2016 • 30min

050 - Helping Millennials and More with Adrian Aguilar

Are you digging deep into the possibilities of the different paths you could be taking to better fulfill your life? In this episode, Adrian Aguilar shares his own experiences as well as the skills he uses to coach others in finding meaningful work and success. A few exciting highlights include: - How to dig deeper and discover your path - The effects of perspective and mindset - The importance of psychology in business- Advice on writing resumes and cover letters- What will get a resume seen versus skipped over - And more! More: Shownotes for Helping Millennials and More with Adrian Aguilar
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Dec 22, 2016 • 12min

049 – Lead Magnet & Content Upgrade Strategy with Jill Stanton [Book Influencer Mini-Series]

Are you creating purposeful content that can change the relationship of your audience from listener to customer? In this episode, Jill Stanton gives advice on writing copy, using lead magnets, and creating sales funnels. These tips are helpful for all entrepreneurs and podcasters! A few exciting highlights include: Writing compelling and purposeful copy, Overcoming the dreaded writer's block, Creating hyperspecific lead magnets and sales funnels, Leading your audience towards joining your list or making a purchase, How podcasters can apply this advice, and more! More: Shownotes for Lead Magnet & Content Upgrade Strategy with Jill Stanton [Book Influencer Mini-Series]
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Dec 20, 2016 • 23min

048 – 1-Sheeters & SEO with Stephen Christopher [Book Influencer Mini-Series]

Need help with getting booked for podcast interviews? In this episode, Stephen Christopher provides some helpful advice on using SEO and 1-Sheeters to increase your audience reach as well as make a remarkable first impression. A few exciting highlights include: The benefits of less being more when writing 1-Sheeter content Incorporating the 3 primary ways that people learn and interact How to be likable as well as communicate the value you bring to others Basic steps and tools for using SEO Explanations and advice on the essentials of SEO including metadata, alt tags, linking, and social signals More: Shownotes for 1-Sheeters & SEO with Stephen Christopher [Book Influencer Mini-Series]
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Dec 18, 2016 • 25min

047 – Facebook Ad Copy with Amanda Bond, The Ad Strategist [Book Influencer Mini-Series]

In this episode, Amanda Bond shares unique strategies for entrepreneurs to leverage Facebook ads to help grow their podcast and business. A few exciting highlights include: Overcoming the key challenges with Facebook ads The importance of making your copy about your audience How to be relatable to your audience and create a community Obtaining long time listeners for your podcast How to inject your personality into your ads Tips on sending pitch emails to potential guests for your podcast More: Shownotes for Facebook Ad Copy with Amanda Bond, The Ad Strategist [Book Influencer Mini-Series]
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Dec 15, 2016 • 13min

046 – Stories That Stand Out from the Crowd with Brandon T. Adams [Book Influencer Mini-Series]

Brandon T. Adams and I discuss advice for entrepreneurs around copywriting and applying psychology to your business, especially for those of us with podcasts. A few exciting highlights include: Advice for composing relatable stories How to get people emotionally drawn to your stories How great stories lead to a sale More: Shownotes for Stories That Stand Out from the Crowd with Brandon T. Adams [Book Influencer Mini-Series]
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Dec 13, 2016 • 17min

045 - Kardashian Logic for Business Growth with Jo-Anne Bloch

How can you apply the Kardashians' strategies to help catapult your own brand and business? In this episode, Jo-Anne Bloch and I discuss the Kardashians as a relevant example for business success and how they have reinvented the concept of partnerships and collaboration to grow their brand and build an empire. A few exciting highlights include: How joining forces with others can expand your business and industry visibility Applying elements of other business models that match your personality, brand, and values Using what people relate to in order to tell a story More: Shownotes for Kardashian Logic for Business Growth with Jo-Anne Bloch
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Dec 11, 2016 • 14min

044 - Epic Email Advice from Marcus Meurer [mini-series] Book Influencer Insights

How can you improve your emails to better serve your community? Marcus Meurer shares some great advice about crafting engaging emails that really speak to your community and help grow your business and podcast. In addition, he explains how to drive people back to your other assets because of the value that you provide to them. A few exciting highlights include: I hit the Amazon Best-Seller for my Copywriting for Podcasters book! What helps makes a great email to your community A huge list of resources for digital nomads How to organize your email content so that it's clear and engaging Tips on encouraging people to listen to and share your podcast How to give others value that they can easily apply More: Shownotes for Epic Email Advice from Marcus Meurer [mini-series] Book Influencer Insights
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Dec 8, 2016 • 20min

043 - The More We Tell Stories, The More Relatable We Become with Stephen Dela Cruz

3 reasons people don't buy from you, create your story, and figure out your "why" in what drives you towards accomplishments in life and business. Stephen Dela Cruz and I talk about the importance of achieving success with significance, and why building connections and vulnerability with others is so valuable. A few exciting highlights include: The importance in relating to your business and/or what you're selling 3 reasons why people buy or don't buy Significance of building connections and rapport with others Finding a real core behind your 'why' in what you do, and tips on creating your story Brief introduction of the special edition mini-series episodes for this month! More: Shownotes for The More We Tell Stories, The More Relatable We Become with Stephen Dela Cruz
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Dec 7, 2016 • 1h 8min

042 - My Story Revealed as JC Preston Interviews Me!

The tables are turned! I'm now in the hot seat being interviewed by JC Preston of the Angles of Latitude Podcast. We discuss my time spent living abroad in Europe, psychology, how I got started in entrepreneurialism, and projects that I'm currently working on. Since I'm usually the one asking the questions, I hope that this episode will give you a little more insight about my background and the journey that's brought me here. A few exciting highlights include: Official announcement of Laura and Brandon T Adams joining forces to offer a Podcast Accelerator Five hurdles that the Podcast Accelerator can help overcome for those interested in starting a podcast How did Laura's inspiration for travel and living abroad come to life Life lessons and takeaways learned through travel experiences Laura's journey from real estate to teaching, to finally taking the leap into starting her own business More: Shownotes for My Story Revealed as JC Preston Interviews Me!
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Dec 2, 2016 • 34min

041 - Build Trust, Authority, & Connection with Your Audience Featuring Jennifer Faulkner

Effective copy is a key foundational piece to your business, and it's essential if you want to maintain a true and engaging connection with your audience. Jennifer specializes in achieving symmetry between her client's brand message and their personality. I talk with Jennifer Faulkner, Founder of Word Symmetry, where they help brands to uncover their story and engage with clients through persuasive storytelling. A few exciting highlights include: Tips you can apply right away to improve your writing and connection with your brand How to transfer your personality to writing and deliver style into your copy Steps you can take to improve on your own if hiring a professional copywriter isn't in your current budget The importance of selecting the right networking groups for organic growth and connection Quick tips on Facebook ads and improving click rates Shownotes for Build Trust, Authority, & Connection with Your Audience Featuring Jennifer Faulkner

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