

Copy That Pops: Writing Tips and Psychology Hacks for Business
Laura Petersen, M.A.E.D.
Let's nerd out where writing, psychology, and business success overlap!
On this show, we look at how to ethically apply psychological principles of persuasion.
You'll learn compelling copy tips to improve your writing of all lengths for biz.
And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.
Join host @LaptopLaura, a tall Math and Psychology teacher turned entrepreneur, author, and international speaker.
~ Click "subscribe" so you never miss an episode!
On this show, we look at how to ethically apply psychological principles of persuasion.
You'll learn compelling copy tips to improve your writing of all lengths for biz.
And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.
Join host @LaptopLaura, a tall Math and Psychology teacher turned entrepreneur, author, and international speaker.
~ Click "subscribe" so you never miss an episode!
Episodes
Mentioned books

Feb 14, 2017 • 25min
060: From Bullied to Inspirational with Bhomik Saini
From getting bullied, to professional tennis, to working to start a movement, Bhomik Saini shares his story from India to Iowa and beyond, and how mindset is so important to success in any stage of life or pursuit. A few exciting highlights include:- Where am I recording this episode from? You'll never guess!- I am holding a seminar on repurposing content for podcasting. (On international waters!)- Guest today is coming to us from Ames, Iowa.- Where does Bhomik dream of living?- Why did Bhomik want to visit Iowa?- Bhomik's professional lawn tennis playing background!- Plans to start a textiles company in New York- Doing something out of his comfort zone! Writing a book.- Why Bhomik started getting bullied in school and how he turned it into a win.- How Bhomik rose to becoming a great player but lost friends.- How an injury got him back on track with a real purpose.- Why to stop complaining.- An unexpected food analysis.- Bhomik's plans to start a movement. Read More: Shownotes for From Bullied to Inspirational with Bhomik Saini

Feb 11, 2017 • 3min
059: Quick Pic Tip: Luna Pic Edition
In this quick episode, I share a new resource I found to remove the background of a photo. So needed for us entrepreneurs! Sometimes you really need a great image to go with your copy and it looks TERRIBLE if it doesn't have a transparent background. Been there? Me too! Listen to this to have professional looking photos using a free software. A few exciting highlights include: - How the software works [0:43] - The free software I found called LunaPic [1:28] More: Shownotes for Quick Pic Tip: Luna Pic Edition

Feb 9, 2017 • 3min
058: Quick Copy Tip: Facebook Ads Edition
In this short episode, I talk about the success of one of my Facebook ads and what inspired the awesome copy that worked! Listen to this if you're looking to level up the success of your ads. A few exciting highlights include: - The story behind the success of my Facebook ad for a webinar 0:45 - Thinking as if you are in your target audience's shoes 1:10 - The resource I used to inspire my copy 1:55 More: Shownotes for Quick Copy Tip: Facebook Ads Edition

Jan 31, 2017 • 33min
057: Intuition, Self-Worth, and Abundance with Cassie Jeans
What's the Psychology behind self-worth? How does it affect our success as entrepreneurs? Cassie Jeans goes into detail on how she discovered a better mindset, increased her intuition, and uncovered the importance of self-worth. Listen to this episode to learn how you can apply what she coaches - to your own life and work. A few exciting highlights include: - Cassie's background that led to becoming a life coach - How to be intuitive - How to be clear with intention, boundaries, and more - The Psychology behind and the value of self-worth - An inside scoop to what Cassie does with clients and how you can apply it for yourself More: Shownotes for Intuition, Self-Worth, and Abundance with Cassie Jeans

Jan 24, 2017 • 25min
056: Mastering Productivity, Discipline, & Focus in 100 days with John Lee Dumas
The truth is we all struggle to master productivity, discipline, and focus. Even podcasting and online entrepreneurial legend John Lee Dumas of EOFire has. But after lessons learned growing a multi-million dollar a year business, JLD shares what went into making the The Mastery Journal, his strengths, and his weaknesses. And how you can use it to achieve your top goals faster. A few exciting highlights include: - Where in the world is JLD when we record this?- The "aha moment" he had to become an entrepreneur- What to look for in a mentor (that's so important)- The books John has published and one that is in the works- Benefit of writing a book as an entrepreneur- Wow, crazy success of The Freedom Journal last year! Nearly $500,000 raised.- Behind the scenes of The Mastery Journal- John's biggest weakness revealed! More: Shownotes for Mastering Productivity, Discipline, & Focus in 100 days with John Lee Dumas

Jan 20, 2017 • 25min
055: Building a Business and Writing a Bestselling Book While Still in College with Sabah Ali
Do you struggle with having the right mindset? Our guest today talks about her love for fashion, the journey to start a clothing line, and the importance of mindset in building a business and writing a bestselling book all while still in college! You are never too old or too young! A few exciting highlights include: - Love for fashion - The struggle to start a clothing line - How to improve your mindset More: Shownotes for 055: Building a Business and Writing a Bestselling Book While Still in College with Sabah Ali

Jan 16, 2017 • 43min
054 - Writing Anywhere In the World with Boom Shikha
Are you a good writer? Yes or no, there are ways to improve that will significantly help your business. Boom and I discuss entrepreneurship, digital nomading, and tangible ways to become a better writer. A few exciting highlights include: - Why was I in Orlando this past week? - The setbacks Boom had before jumping into entrepreneurship - The different countries Boom has lived in [How many have you lived in? Tweet me!] - What a digital nomad means for Boom - The details of her new book - Her best advice for writing and how you can improve right away More: Shownotes for Writing Anywhere In the World with Boom Shikha

Jan 9, 2017 • 13min
053 - Sharing 2017 Goals or "Resolutions"?
Happy New Year! Is it dumb to do "resolutions"? I ring in on this (hint: I don't agree with a lot of people on social media right now). And I share 2 goals for this year that I'm working on around podcasting and applying my copywriting and psychology skillz to. Looking forward to hearing about yours as well. Read More: Shownotes for Sharing 2017 Goals or "Resolutions"? [What are your thoughts?]

Dec 31, 2016 • 19min
052 – The REAL Story Behind the EOFire with John Lee Dumas [Book Influencer Mini-Series]
Happy New Year's Eve! My last episode of the year is epic. I have the King of Podcasting on... John Lee Dumas! He drops some value-bombs about episode scripting and question asking for podcast interviews. He dishes valuable insight to dominate your niche and grow an audience eager for your content. And, Happy Birthday today to Brandon T. Adams! A few exciting highlights include: How EOFire was created (Hint: it was originally called Entrepreneur On Fire and we talk about why he made the change to the shortened version and what were the pros and cons of this change) Selecting questions for your podcast interviews Understanding your target audience and providing meaningful content Using anchor points to repurpose interview content Sending an email pitch to a potential guest Optimizing your copy to be found in search engines Growing an engaged audience Shownotes for The REAL Story Behind the EOFire with John Lee Dumas [Book Influencer Mini-Series]

Dec 27, 2016 • 31min
051 – High-level Branding & the Art of the Podcast Interview with Michael O'Neal - Book Influencer Mini-Series
Having trouble growing your brand? In this episode, Michael O'Neal discusses using a podcast to grow your brand and the power of words when developing a podcast or business name. A few exciting highlights include: Brief overview of branding exercises and processing styles, Advice for creating a clear and clever name for a podcast or business, Crafting questions for podcast interviews, The mistakes to avoid making in a podcast intro, When and how to plug an interview guest, Two questions to ask your interviewee that will help your podcast grow, and more! Shownotes for High-level Branding & the Art of the Podcast Interview with Michael O'Neal - Book Influencer Mini-Series


