

Copy That Pops: Writing Tips and Psychology Hacks for Business
Laura Petersen, M.A.E.D.
Let's nerd out where writing, psychology, and business success overlap!
On this show, we look at how to ethically apply psychological principles of persuasion.
You'll learn compelling copy tips to improve your writing of all lengths for biz.
And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.
Join host @LaptopLaura, a tall Math and Psychology teacher turned entrepreneur, author, and international speaker.
~ Click "subscribe" so you never miss an episode!
On this show, we look at how to ethically apply psychological principles of persuasion.
You'll learn compelling copy tips to improve your writing of all lengths for biz.
And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.
Join host @LaptopLaura, a tall Math and Psychology teacher turned entrepreneur, author, and international speaker.
~ Click "subscribe" so you never miss an episode!
Episodes
Mentioned books

Apr 25, 2017 • 41min
070: Sex, Facebook Messenger, and Rock & Roll with Ian Smith
Leverage messenger bots the right way. This interview is with a true expert in many industries including digital marketing! Ian Smith shares incredible knowledge and experience all about leveraging a new tool to grow your business that is getting significant engagement and offers big opportunity to early adopters. Oh, and we talk about Korean Pop music, how marketing is like dating, and there may even be mentions of Justin Bieber, Warner Brothers, and Donald Trump! Listen to find out more... A few exciting highlights include: Remember episode 068?! Here it is if you want to get a quick refresher! CopyThatPops.com/068 Find out Ian's connection to Korean Pop Music! (Is he fluent in Korean?) Check out Ian's website - IanSmith.co Quantum Media - a multi-million dollar digital marketing agency with Kevin Harrington, an original shark from Shark Tank DigitalMarketer.com Click Funnels How is marketing like a relationship (warning: 'sex' is involved in this metaphor) Messenger Marketing - Ian discusses great techniques for you and your business! Evolve Products on Facebook Read More: Shownotes for Sex, Facebook Messenger, and Rock & Roll with Ian Smith

Apr 18, 2017 • 5min
069: Quick Tool Tip: If This Then That
Time for a super quick copy tip that is sure to save you time for your business! Who doesn't want extra time?! A few exciting highlights include: New Twitter and Instagram handle! - @LaptopLaura If This Then That- IFTTT.com Read More: Show notes for Quick Tool Tip: If This Then That

Apr 11, 2017 • 10min
068: Facebook Live + Messenger Marketing Teaser
Can you see me guys?? I just went live on Facebook and turned it into a podcast! I am excited to repurpose this Facebook Live video and kill two birds with one stone! Check it out for some insight into the power of using Facebook to increase your audience and engagement. A few exciting highlights include: Pat Flynn meeting group opening up for locals in San Diego area The effectiveness of Facebook Messenger Marketing and why you should do it Many Chat tool—Manychat.com Chat Fuel Teaser podcast before Episode 70 with Ian Smith Repurposing content and turn it into different forms for multiple audiences Read More: Shownotes for Facebook Live + Messenger Marketing Teaser

Apr 4, 2017 • 41min
067: Landing Pages, Email Nurturing, and Lead Magnets - BOOM! with One-Click Lindsey
Have you been thinking of a cool and quirky name for your business accounts or twitter handle? Like Laptop Laura?! You will not want to miss out on my conversation today with our guest! We talk about some amazing ideas that can really put into perspective the power of copying and traffic and leads. Laura and Lindsey are on the opposite edges of the country talking! Can you guess where?? A few exciting highlights include: - Discussed how to turn new information into lessons and apply them to your business. - Find out how Lindsey got the idea for the nickname "One Click Lindsey"! - Find out what makes a great landing page! - The value of keyword research with your blogs and websites - Learn how to nurture your traffic and increase your leads! Read More: Show notes for Landing Pages, Email Nurturing, and Lead Magnets - BOOM! with One-Click Lindsey

Mar 28, 2017 • 40min
066: Psychology of Page Optimization with Chris Dayley
Have you ever wondered what causes people to hit click?? Struggling to get conversions?? Don't miss this incredible discussion on the psychology of marketing and how you can increase your web traffic and increase those conversions! A few exciting highlights include: - Find out about A/B testing and conversions- How can it help you and your business?! - Any ideas on how to still enjoy coffee while being Vegan? Creamer substitutes are welcomed! - Hawthorne Effect-Do you behave differently when you know you are being observed? - Major trend of rotating banner on websites and its effectiveness - The psychology of color - Headlines and buttons on a page layout and how to use them! - Find out how you can learn more about your audience! Read More: Shownotes for Psychology of Page Optimization with Chris Dayley

Mar 21, 2017 • 5min
065: Quick Psychology Tip: Foot-in-the-Door and Door-in-the-Face Applied to Biz
Are you in search for more sales? More leads for your growing business? Listen to this new episode about a super quick and easy social psychology tip that can help you increase your sales! Take a listen, you will not want to miss out on this one! A few exciting highlights include: Foot in the door phenomenon Doing a small task for someone may lead to the belief and commitment of doing more for them Door in the face technique Asking for a huge request can lead to getting a smaller task completed Read More: Shownotes for Quick Psychology Tip: Foot-in-the-Door and Door-in-the-Face Applied to Biz

Mar 14, 2017 • 31min
064: Overcoming Entrepreneurshit & Writing a Book with Stephen Dela Cruz
Have you ever considered writing a book?? Today's chat is with an incredibly successful entrepreneur who started his first business at 18 and was bringing in six figures by 19! He now owns multiple organizations including a coaching program along with his wife, Angela. You do not want to miss our conversation. A few exciting highlights include: - You'll remember Stephen from Episode 043 as a contributor to my book! - Stephen hit six figures - $213,000.00 of income at age 19. - Stephen currently has 10 corporations and 150 employees. - Helping people create business with a "What if" concept - Mastermind Experience, an online coaching journey that helps people develop a business that produces income! - 4 Barriers that keep entrepreneurs from success - Don't be afraid to just ask! Read More: Shownotes for Overcoming Entrepreneurshit & Writing a Book with Stephen Dela Cruz

Mar 7, 2017 • 44min
063: $96,250 from One Email by a "Grandfather" of Internet Marketing, Terry Dean
$96,250.00!! In one email over one weekend, Terry Dean made that exact amount of money! You will want to listen to my interview with Terry to gain some incredible insight to his success! Terry Dean went from delivering pizzas for Little Caesar's to becoming a highly successful internet and business coach. I got to pick his brain for some great information and simple tips to add to your business or blog! You do not want to miss out on this conversation. A few exciting highlights include: - Consider including personal stories in order for you to grow your relationships! - Great discussion on why keeping an email list is so essential! Keywords—Income Stability!! - More content vs. Less content Read More: Shownotes for $96,250 from One Email by a "Grandfather" of Internet Marketing, Terry Dean

Mar 2, 2017 • 5min
062: Quick Copy Tip: Google's Keyword Planner Tool Example
"Electric Cars" or "Electrical Vehicle"?? Have you heard of Google's Keyword Planner? If you use the internet for your business, podcast, or blog (who doesn't!? :)), you will want to check out my quick copy tip! It is worth it to set this up! A few exciting highlights include: - Keyword Planner by Google - Is it easy to set up? Listen to find out! Read More: Show notes for Quick Copy Tip: Google's Keyword Planner Tool Example

Feb 26, 2017 • 10min
061: Quick Copy Tip: The Polarization Edition - ONE Takeaway From Exclusive Mastermind in Orlando
Have you been thinking whether you should 'get personal' in your business? With your brand? You need to. In this episode, I go out on limb and share some *truly* personal opinions about controversial issues. After attending an amazing (private & elite!) mastermind a couple weeks ago, it was solidified in my mind that we want to repel some people. We want to share authentically. Polarization actually brings others in closer. A few exciting highlights include:- Stories are at the root of human communication.- I share personal stories (and strong opinions) with you today...this is a first! Read More: Shownotes for Quick Copy Tip: The Polarization Edition - ONE Takeaway From Exclusive Mastermind in Orlando


