

Copy That Pops: Writing Tips and Psychology Hacks for Business
Laura Petersen, M.A.E.D.
Let's nerd out where writing, psychology, and business success overlap!
On this show, we look at how to ethically apply psychological principles of persuasion.
You'll learn compelling copy tips to improve your writing of all lengths for biz.
And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.
Join host @LaptopLaura, a tall Math and Psychology teacher turned entrepreneur, author, and international speaker.
~ Click "subscribe" so you never miss an episode!
On this show, we look at how to ethically apply psychological principles of persuasion.
You'll learn compelling copy tips to improve your writing of all lengths for biz.
And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business.
Join host @LaptopLaura, a tall Math and Psychology teacher turned entrepreneur, author, and international speaker.
~ Click "subscribe" so you never miss an episode!
Episodes
Mentioned books

Jul 4, 2017 • 6min
080: Quick Copy Tip: Why Title Generators Are Hotter Than Jennifer Lawrence
What's hot this summer? If you guessed Jennifer Lawrence, you're not wrong. But title generators deserve a nod too! A few exciting highlights include: - If you're listening to us in America, Happy Independence Day! - A title (or heck, even content!) generator tool you need in your life! - Considering becoming an Amazon best selling author? Read More: Shownotes for Quick Copy Tip: Why Title Generators Are Hotter Than Jennifer Lawrence

Jun 27, 2017 • 38min
079: The Return of the Word Nerd with Jessi Honard
Just follow your North Star.. …hopefully it brings you to my latest conversation with Jessi Honard, a bonafide nerd of words! Jessi's business follows her purpose by helping entrepreneurs build their purpose driven brands. Take notes on how to improve those copy skills. A few exciting highlights include:- Can you guess where I'm located during this episode--> Hint, it's not Cali ;) - My Amazon Best Seller course is now live! - Copywriting Character Quiz (free from Jessi) - Jessi is my first 2nd round of interviews! We may make this an annual podcast! - Tune in for some awesome freebie advice! Read More: Shownotes for The Return of the Word Nerd with Jessi Honard

Jun 20, 2017 • 4min
078: Quick Psychology Tip: What Goes Around Comes Around (In A Great Way!)
Let's apply the psychological principle of 'reciprocity' to business. Heck, this quick tip applies to everyday life too! A few exciting highlights include: - My Amazon Best Selling author course is now live! copythatpops.com/bestseller - Principle of Reciprocity and what it means for you! - Throwback Tuesday with Episode 001 and Evolutionary Psychology where we talked about "3 Seconds Is All You Get – The Psychology of Why Landing Page Optimization Matters" Read More: Shownotes for Quick Psychology Tip: What Goes Around Comes Around (In A Great Way!)

Jun 13, 2017 • 9min
077: Quick Copy Tip: How to Get Terrific Testimonials
Testimonials! We all want them don't we?! Tune in for great tips to help you enhance and improve your testimonials on your landing pages. A few exciting highlights include: - My Amazon Best Seller course went live last week! - Improve your testimonials - 5 Tactics to get better testimonials More Detail and Link Outs: Shownotes for Quick Copy Tip: How to Get Terrific Testimonials

Jun 6, 2017 • 37min
076: 5 Pitching Tips Leveraging Psychology & Copy with Meghan Alonso
Gemini birthday girls on the podcast today! Meghan Alonso joins me today for the interview she is a woman of many talents! Salsa dancing on America's Got Talent, former gymnast and helped train U.S. Olympic pole-vaulters! Along with that incredible resume, Meghan is also IMUA! (Find out what it means in our interview J) A few exciting highlights include: - Win a Pitch Makeover! - What makes a great pitch?! Or a bad one - 5 Tips for a great pitch! - CopyThatPops.com got a facelift! Read More: Shownotes for 5 Pitching Tips Leveraging Psychology & Copy with Meghan Alonso

May 30, 2017 • 42min
075: Debating, Novels, Crowdfunding, and Pronouncing the Letter "R" with Felix Hartmann
Can you say "Welcome" in German?! Our guest today can...but that's not all... Felix Hartmann shares with us about how to be an Amazon Best-Selling author in fiction, a master debater, a CEO of a new disruptive crowdfunding company, and a native-sounding English speaker. A few exciting highlights include: - You will never believe how old Felix is! Listen to my introduction of him and guess his age before I reveal it. - Shout out to Corinne Wilhelm who messaged me on Instagram - long-time listener of the show and runs Byte Sized English out of Berlin! - Find out which one of us was a national debater in high school! - Check out our video version of this interview too! [Click "Shownotes" below or go to CopyThatPops.com/075] - What is extemporaneous speaking? - Learn some tips on how to improve your writing, non-fiction, and debating! - Felix shares great tips on how to have a successful business by hiring great help - Let me know where you are listening from each week! Read More: Shownotes for Debating, Novels, Crowdfunding, and Pronouncing the Letter "R" with Felix Hartmann

May 23, 2017 • 52min
074: From Awkward to Awesome, The Psychology of Connecting with Influencers & Getting Your First Book Published with Calvin Wayman
Are you ready to watch this podcast while you listen? Today's podcast I decided to start adding the video component! You are going to really enjoy my conversation with Calvin Wayman and get some great advice on hitting Amazon best-seller! A few exciting highlights include: - Video podcast today! - Advice on writing/communicating to hire online workers - Advice on writing your own book and trying to hit Amazon best-seller - Find out how much protein is packed in a pumpkin seed! - Bullet point of important topic discussed Read More: Shownotes for From Awkward to Awesome, The Psychology of Connecting with Influencers & Getting Your First Book Published with Calvin Wayman

May 16, 2017 • 8min
073: Help! 2 Important Questions For You
I need your help! Today's episode is a quick request from me to you! Tune in to find out! A few exciting highlights include: New Twitter and Instagram handle! - @LaptopLaura Who is Ms. P?! Check out the transcripts below from today's episode! Read More: Shownotes for Help! 2 Important Questions For You

May 9, 2017 • 11min
072: Quick Tips on Hashtags for Instagram
#INSTAGRAM Today's quick copy tip is about using hashtags to help you grow your online community! Learn more about my Instagram page and my dog Tuck! #Chillastuck A few exciting highlights include: When did Instagram begin? Learn some fun facts about the history of Instagram! Quality use of hashtags Read More: Shownotes for Quick Tips on Hashtags for Instagram

May 2, 2017 • 41min
071: $20 Million in Sales on Amazon: Writing, Psychology, and Productivity Lessons Learned from Connor Gillivan
Can you believe we just passed our 1 Year Anniversary of our Copy That Pops Podcast?! So many memories and experiences that I am so grateful to share with you guys. Today's guest is an E-Commerce expert, serial entrepreneur and author, Connor Gillivan. Our conversation digs into Amazon, virtual assistants and so much more! You will not want to miss this great conversation! A few exciting highlights include: - Entrepreneur bug begin for Connor in high school! - Drop Shipping with Amazon - Connor discusses why he decided to become an author! - We hear some great tips on how to have a successful business by hiring great help! - Teleportation?? Read More: Show notes for $20 Million in Sales on Amazon: Writing, Psychology, and Productivity Lessons Learned from Connor Gillivan


