A love for Capoeira, starting a language company, and lessons learned from a failed product launch with Shayna Oliveira of Espresso English.
- How Shayna introduces herself [2:45]
- Why she originally went to Brazil [3:45]
- How Shayna got involved with speaking English [5:10]
- Why she started Espresso English [5:48]
- How her first product launch failed and how she learned from it [9:45]
- Her biggest challenge with writing sales pages [18:42]
- Why getting a second pair of eyes is important [19:42]
Show Notes for Free and Paid Content Creation Advice from Espresso English Founder, Shayna Oliveira
Copy That Pops: Writing Tips and Psychology Hacks for Business