Copy That Pops: Writing Tips and Psychology Hacks for Business

Lead generation, marketing automation, and subscription boxes...with my friend and serial entrepreneur Heidi Koffman. How she introduces herself at a networking event [2:17] Her background and her reason for becoming a flight attendant [3:02] How she started Hippie Hobby [6:32] How Hippie Hobby approaches influencer marketing and lead generation [13:35] Her approach to automation with Hippie Hobby [22:58] Why she loves Infusionsoft [32:13] How a Lead Magnet tripled one of her businesses [36:53] Show Notes for Landing Pages, Subscription Boxes, and Serial Entrepreneurism - Oh My! with Heidi Koffman

Actionable and straight to the point: why you need to use compelling language for your call to action. Text NETWORK to 44222 to get more "Quick Copy Tips" straight in your inbox. Shownotes for Quick Copy Tip: Top Chef Edition

Copywriting tips, business personas, and how to craft a story that gets attention...from a true 'word nerd' Jessi Honard. How Jessi introduces herself at networking events [5:31] Her top 'golden nuggets' for writing better copy [6:17] Why reading is the key to better writing [7:11] The key to a great story for entrepreneurs [8:20] The companies Jessi thinks do a great job of sharing their story [10:27] How Jessi ties everything back to her background in education [15:42] Jessi's approach to taking existing copy to the next level [19:25] Jessi's advice on creating lead magnets [21:33] Her best advice for a brand new entrepreneur learning copywriting [23:54] Her advice for established entrepreneurs trying to improve [25:12] Link Outs: Full Shownotes for Copywriting Tips from a "Word Nerd" with Jessi Honard Copywriting Character Quiz Four Hour Work Week Copy That Pops Podcast Archives Dove - Real Beauty Nike - Campaign for Women Kimra Luna - Website Screw the Nine to Five The Hero and the Outlaw - Book Better Writing, Bigger Results

Authenticity, why breakthroughs matter, and why messaging is more important than a website...with Mike Broadwell. How he introduces himself at networking events [1:50] His main motivation to start building his business [8:47] What he's trying to do with Breakthrough Factory [12:41] How to figure out what your best assets are [17:12] The biggest problem with Facebook groups [18:23] Why you need to be authentic [20:44] The role of frames in our lives [22:52] Why you should chase breakthroughs [24:37] How to get a critique on your messaging [31:10] Link Outs:Shownotes for How to Frame Your Messaging for Ultimate Impact with Mike Broadwell Free Marketing Message Review

What is a digital nomad? And what are the favorite life hacks of a leader in the growing digital nomad movement? In this episode we talk all about being a digital nomad and I sit down with Marcus Meurer in-person in Greece! - What DNX is and what he is trying to do for entrepreneurs [3:30] - Where he is originally from [3:57] - His first job in the marketing field [4:55] - How he got involved in a start up that was acquired by Google [6:58] - What inspired him to become an entrepreneur [10:15] - The origin story behind DNX [15:10] - What DNX stands for [22:30] - How to build a community and audience in a new space [27:39] - His favorite "life hackz" for entrepreneurs [35:20] - His personal morning routine [36:00] Show Notes for On-location in Greece with Digital Nomad Movement Leader and Fellow Podcaster, Marcus Meurer

Top tips for working with VA's, why your copy and your words are so important, and the big mistakes around analytics. Special Guest: Tonya Darlington is a high level VA who has worked with CEO's of large organizations, small business owners, and everyone in between. How she introduces herself to new people [2:16] Her idea to use social media to get a free car [5:32] Her background before becoming a VA [6:35] How having experience in all areas of a business helps differentiate her [7:12] Her thoughts on authenticity [8:38] Why what you say matters [9:32] How to communicate in a way that shows you care [9:58] Why it's important to understand your analytics [14:25] Her favorite tools for tracking analytics [18:30] The top things she believes you need to focus on in your business [20:15] Why she thinks business owners should focus 80% of their time on business development [21:28] How Laura and Tonya connected with each other [23:20] Her favorite Facebook groups [24:55] Her thoughts on hiring VA's around the world [26:20] Her advice to business owners looking for extra support [28:39] Show Notes for Care About People, Earn Money, Delegate the Rest - Tips from a VA with Tonya Darlington

Why every word you use should be considered and why you shouldn't let your manners get in the way! Special guest: Lee Caraher Why doubt in your words kills the confidence others have in you Why being "messy" in your exploratory phase is a good thing How etiquette gets in the way of progress How to help your team prioritize email Why she always seeks feedback Read More:Shownotes for What Gets Read & What Matters with Lee Caraher

Part two of our landing page creation and optimization that we started in episode 8. How to optimize your pages for conversions The three biggest types of optimization The basics of conversion optimization Why you need to develop a brand template How to apply the "five second rule" to your landing pages How to run split tests to your landing pages Read More:Shownotes for Landing Page Creation & Optimization (Part 2)

Authentic storytelling in business, why perfect shouldn't be the goal, and why the participation age isn't quite here yet...with Christoph Trappe. Christoph's background as a reporter and how he transitioned into entrepreneurship Why you need to have a differentiator in your business The number one "trick" to having a break through Why correcting your mistakes can be just as valuable as making it perfect His views on sharing "too much" with your audience Read More: Shownotes for How to Set Yourself Apart with Stories with Christoph Trappe

Replacing your income in just 3 weeks and why having a social media strategy is so important...with Corinna Essa of Social Media Worldwide. Why putting aside her pride and asking for help changed her life. How she replaced her income in just 3 weeks. How surveying her audience allowed her to build out her product ecosystem. Why it's important to have a strategic plan for your social media accounts. Why it's important to let your customer's tell your story for you on social media. The biggest mistakes she sees people make on social media. Read More: Shownotes for Why It's Important to Have a Social Media Strategy with Corinna Essa