Authenticity, why breakthroughs matter, and why messaging is more important than a website...with Mike Broadwell.
- How he introduces himself at networking events [1:50]
- His main motivation to start building his business [8:47]
- What he's trying to do with Breakthrough Factory [12:41]
- How to figure out what your best assets are [17:12]
- The biggest problem with Facebook groups [18:23]
- Why you need to be authentic [20:44]
- The role of frames in our lives [22:52]
- Why you should chase breakthroughs [24:37]
- How to get a critique on your messaging [31:10]
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