Dental All-Stars - Dentistry Podcast

Shyanne McCracken, an All-Star Mastery Coach and treatment coordinator, reveals the truth about social media for dentists on Dental All-Stars Podcast with Alex Nottingham. Shyanne believes that dentists hesitate to use social media due to the rules and regulations, as well as the time commitment to grow their followers and likes. She suggests that dentists can make use of the time by taking five minutes a day to post and engage with their content or delegate it to a trusted employee. Lastly, she advises dentists to use content that does not break rules or patient confidentiality.HIGHLIGHTS[00:38:25] Why are dentists hesitant to use social media?[01:20:12] What are the benefits of using social media for a dentist?[04:17:00] What should a dentist post on social media?[05:37:05] What mistakes are commonly made by dentists when posting (or what should dentists avoid posting)?[08:38:01] What are some engagement tips for dentists using social media?[00:15:01] All-Star Dental Academy's Social Media Program for DentistsRESOURCESClick here to learn more about All-Star Dental Academy's Social Media Program for Dentistshttps://allstardentalacademy.com/social[PODCAST] Supercharge Dental Patient Referrals

Patients avoid or step aside, cancel just flat out don't schedule because they're not really connected to the plan from an emotional state. People buy with emotion justified with logic. Not understanding this leads to diminished dental treatment acceptance. Eric Vickery, President of Coaching, builds on his prior podcast where he discussed the 95-5 rule to case acceptance. In this podcast, you will learn how to connect emotionally with your patient. You will discover their why, and thereby become the logical choice.HIGHLIGHTS[01:27] Why do you think patients don't move forward with treatment or they often cancel their appointments for necessary treatment? What would be an example of why they were looking to discover?[06:09] How do you connect treatment to someone's emotional desires with dentistry? By finding their "Why".[08:49] How can we navigate the word "sell" in dentistry without it being a bad word?[16:29] So how do you find the patients "Why"?[20:31] How does this help large case acceptance?RESOURCES[PODCAST] Part 1 - The 95/5 Dental Case Acceptance Rule

Dental HR (human resources) can be overwhelming. There are federal and state laws that are changing all the time. Great employees are harder and harder to find and keeping awesome team members can be a challenge. Alan Twigg at Bent Ericksen & Associates joins Dental All-Star’s host, Alex Nottingham to clear the confusion. In this podcast, you will learn what you “have to do” and what “you should do” to gain more confidence with your dental team.HIGHLIGHTS[01:48] HR is such a huge topic; can you give me a bird's eye view?[03:24] What is your definition of a practice culture?[05:43] What's one thing I can do to improve my job postings and attract better candidates? [9:00] As a practice owner, what are some of the dental HR compliance challenges I face?[14:23] I want to make sure I keep my awesome employees, what is the biggest area I can focus on?[18:48] What is the ONE thing you can do tomorrow to improve HR and culture?RESOURCES Bent Ericksen & AssociatesPODCAST: Thriving at Work: How to Engage a Disengaged TeamThe 5 Languages of Appreciation in the Workplace: Empowering Organizations by Encouraging People

Heather Nottingham, VP of Training and Phone Skills Instructor at All-Star Dental Academy joins the show to discuss sizzling-up phone skills. Heather has over 24 years' worth of customer service, training, and phone skills experience and designed the All-Star Dental Academy Phone Success course and the GREAT Call® Process. Heather created the GREAT Call® Process by working in a dental practice for so long and having her own system and process. She noticed that the approaches to phone skills were either theoretical or script-based, so she wanted to create something more recipe-like and easier for team members to remember.HIGHLIGHTS[02:38] The GREAT Call® Process: A Five-Step Process for Successful Patient Conversations[04:16] The Benefits of the GREAT Call® Process[05:49] Conversation on "Sharing the Sizzle" in Dental Practice Management[12:18] Maximizing Phone Skills to Stand Out in the Patient Experience[14:13] The Importance of Sharing the Sizzle: How to Train Your Team to Delight Patients[19:41] The Value of Proactive Communication in Dental Practice Phone Calls[21:44] Improving Office Sizzle Points[23:23] Phone Skills and Online Programs for Dental PracticesRESOURCES[WEBINAR] Dental Practice Excellence: 3 Steps to an All-Star Practice[E-BOOK] Loving the Phone – Heather Nottingham

Alex Nottingham, CEO of All-Star Dental Academy, welcomes Sameer Bhasin, VP of Strategic Alliances at Care Credit. Sameer has a decade of frontline business experience, having worked as a practice development manager and sales regional sales manager. He graduated with his MBA, and currently resides in San Antonio, Texas. Sameer explains that he has been with Care Credit for 17 years, and before that worked as an endo rep for almost three years. He notes that, once you get into dentistry, it is hard to get out, and he loves the profession he gets to serve. Sameer talks about how Care Credit puts the patient at the center of focus, and his hope is to bring knowledge from experts in the profession to Care Credit’s reps. Alex notes that Care Credit is still invested in its team and values, even though they are the number one patient financing company, and they are honored to have Sameer join them at their Practice Growth Summit.HIGHLIGHTS[0:00:02] Interview with Sameer Bhasin, VP of Strategic Alliance at Care Credit[0:04:04] Challenges in the Dental Patient Financing[0:06:06] Exploring Solutions to Common Challenges Faced by Private Practices[0:11:35] Utilizing Patient Financing to Grow Your Practice[0:13:49] Utilizing Patient Financing: A Discussion on Metrics and KPIs[0:17:48] Conversation on Increasing Treatment Acceptance Rates[0:19:58] Increase Patient Financing Approval Rates[0:21:50] Maximizing Patient FinancingRESOURCESCare Credit

Dentists often wonder why they don’t get more dental patient referrals. Why are they so haphazard? In this podcast, Larry Guzzardo, All-Star Dental Academy’s head instructor, discusses why patients don’t refer more often, how to encourage the team to get more referrals, how to track referrals, and using incentives to get more dental patient referrals. “I think the number one reason why the team doesn't ask for referrals more often is because there's no role model for them, they don't hear the doctor doing it.”HIGHLIGHTS[01:55] Why patient referrals don’t refer more often[04:26] What keeps the team from encouraging more referrals[08:03] Where team members “miss the boat” when it comes to encouraging referrals[12:13] Incentives for patients and team members[17:30] How to track patient referrals[19:01] Verbiage a team member can say to encourage a dental patient referral[21:27] The one thing you can put into play tomorrow to encourage dental patient referralsRESOURCES

Today on the show, we're pleased to welcome Dr. Todd Snyder, and he'll be discussing the secret ingredients to achieving success in dentistry and generally in life. As a successful dentist, Todd is on a mission to assist other dentists in overcoming obstacles and fears. By teaching them new systems and skills, he hopes to empower them to achieve success. Todd will share his insights on stepping outside your comfort zone and expanding your business and personal life.According to Dr. Todd, a positive mentality is the key to success. Many people have a neutral or reactionary mindset, which doesn't lead to progress. However, it can be challenging to admit to having flaws or fears. By being honest with ourselves and proactively pursuing our goals, we can train our minds to think positively. A negative mindset can keep us stuck in a negative pattern, but by seeing problems as opportunities, we can change our brains’ chemistry and achieve success. Ultimately, success comes down to having a strong mindset and owning our growth journey. Stay tuned for more guidance on your path to success.HIGHLIGHTS[01:04] Common success barriers or problems when it comes to dentists[02:53] What got Todd in the space of improving himself[05:59] Why having the right mentality is important[08:33] Problems facing seasoned dentists and graduates[11:35] Ways and strategies to overcome fears[13:58] Why you need mentors in your growth journey[14:57] One thing as a dentist you can do tomorrow to get out of your comfort zone[16:42] Todd’s motivationRESOURCES

Today on the show, we are delighted to have Shelly VanEpps, and our topic is One Step to Overcoming Approval Addiction. Shelly is currently a treatment coordinator and one of All-Star Dental Academies' Mastery Coaches. By working on the business with her clients, she focuses on how the team can provide the ultimate patient experience - an All-Star patient experience.She has worked in the same dental practice for 22 years and has faced many challenges, such as having enough team members or the wrong team. Still, through it all, she's worked in every position within the practice, from administrative tasks to assisting the doctor's chair side. Her passion is treatment coordinating and connecting with patients. She was inspired by her own coach to become a coach herself and help others feel confident in what they're doing, and this leads to today's topic of the confidence factor. Please stay tuned!HIGHLIGHTS[00:58] Who is Shelly VanEpps?[02:07] What is approval addiction?[04:06] Why many doctors and team members suffer from approval addiction[04:58] Easy ways to overcome approval addiction[05:03] #1: Have a positive self-talk[06:48] #2: A permission statement[08:42] An example of a permission statement[15:32] Difference between embodied to permission statement versus not practicing[19:02] Investing in your employees through coachingRESOURCES

As dental practitioners, we all have a long list of responsibilities on our plate, and sometimes it can be overwhelming. However, delegation can be an excellent way to ease the burden and get more done. So, in this episode, we’ll be talking about how to duplicate yourself and how it can help enhance your dental practice. Let’s get started!HIGHLIGHTS[01:09] Get comfortable with delegation. Duplication is not possible[02:35] #1: Get rid of “the problem of one.”[02:46] #2: Rely on systems[04:42] #3: The enjoyment of delegation[05:05] #4: Be brutally honest with employee feedback[05:25] Applying these tactics to your dental practice[05:41] #1: Don’t mix being a producer and a CEO[06:17] #2: Making the investments in the team without fear[06:36] #3: Accountability and coaching[08:37] The prerequisites to success and delegationRESOURCES

In this episode of Dental All-Stars, host Alex Nottingham sits down with Eric Vickery, President of Coaching at All-Star Dental Academy. Eric is a respected expert in practice management and dental case acceptance and has been delivering keynotes and training events all over North America since 2001. Tune in to gain insight from this veteran of the dental industry!HIGHLIGHTS [01:01] The biggest mistake offices make when it comes to dental case acceptance[04:55] Removing friction in dentistry for dental case acceptance[07:03] What offices need to realize to improve case acceptance[13:07] Focussing on the “90-5-5” rule[15:05] Main reasons patients may object to treatments[17:53] What you can do in your practice tomorrow to improve dental case acceptance[20:04] How to get the patient to move forward with dental case acceptance[24:50] Eric talks about the growth summit and his coaching teamRESOURCES