Shopify Masters

In this episode, you'll learn from an entrepreneur on how to gracefully handle haters and trolls. Lindsay Rubin is the founder of V-dog. V-dog creates healthy, vegan food and treats for dogs. Tune in to learn How to make sure customers know your core values How to handle disagreements with trolls on social media How to create blog posts that customers actually want **Show Notes:**www.shopify.com/blog/v-dog-controversy-trolls Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Being different is the shortest path to standing out with your products in a crowded space. That's not always a good thing, however, when it wins your customer's attention but loses their confidence as a buyer. In this episode of Shopify Masters, we talk about why it's important to create products that are unique but recognizable to new customers. Our guest is Mark Graham who heads up engineering at Grilla Grills: the best wood pellet, smoker, and ceramic grills to meet your needs. Tune in to learn The power of a unique looking product Why you want to create a video comparing all of your products -When you should focus on releasing new products versus improving existing products Show Notes: http://www.shopify.com/blog/grilla-grills-uniqueness Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you'll learn from an entrepreneur who built a million dollar business by getting celebrities like Drake to partner with him. Sean Kelly is the founder of Jersey Champs. Jersey Champ is your one-stop shop for one of a kind jerseys that make you stand out from the crowd. Tune in to learn How to grow your Instagram to your first 10,000 followers What makes celebrities like Drake and 2Chainz want to work with you What will getting an Instagram verified badge do for your business Show Notes: http://www.shopify.com/blog/jersey-champ-celebrities Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you'll learn from an entrepreneur who tested her business idea by selling 100 t-shirts before launching their own website Mallory Rowan is the founder of LVD FItness. LVD is a lifestyle apparel company that provides one month of clean water for every item sold. Tune in to learn How they sold 100 shirts before launching their store How to build a community that engages with each other Why the type of content matters depending on which social media platform you’re using Show Notes: http://www.shopify.com/blogs/blog/lvd-vip-list Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In today's episode of Shopify Masters, you'll learn from two sisters who leveraged micro influencers to boost their brand. Liza and Lana Mushamel are the founders of Twinkled T: a brand that sells a range of unique nail products designed to bring the nail salon directly into your home. Tune in to learn How to encourage customers to share their photos How to use YouTube to drive traffic to your store How to uncover Instagram influencers before they get huge Show Notes: http://www.shopify.com/blogs/blog/twinkled-t-micro-influencers Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you'll learn from an entrepreneur who grew their business by finding influencers in Facebook groups Saadiq Daya is the founder of VagoGo Vapes. VanGo Vapes creates Liquid for Inhalable-Flavor Connoisseurs Tune in to learn What to do when you cannot advertise your product on Facebook or Google How to use Reddit & Facebook groups for influencer marketing How to approach your business when the industry transforms from a sub-culture to mainstream Show Notes: http://www.shopify.com/blogs/blog/vango-vapes-marketing Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on selling her customers on a transformation and why the phone is one of her most important channels. Misha Tenenbaum is the CEO of EditStock provides unedited film projects for students to practice video editing. Tune in to learn: How to find your first 100 customers and what you what you should try to learn from them Why you need to sell your customer’s transformation instead of your product Why it’s so important to get on the phone with customers especially when you have a higher ticket product Show Notes: http://www.shopify.com/blogs/blog/edit-stock-cold-phone-call Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

YouTube is arguably one of the top destinations for editorial (i.e. not sponsored) product reviews. Having your products covered by the right reviewer, especially if you're confident in what you're selling, can be a huge win for your business. On today's episode of Shopify Masters, we talk about how one company leverages reviewers in the tech and gaming space to bring their products to customers who are ready to buy. Joe Lieberman is our guest and the Director of Marketing for Antlion Audio: a company that manufactures the world’s leading attachment mic, turning any pair of headphones into a gaming headset. Show Notes: https://bit.ly/2W5zE23 Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Entrepreneur Alexandra Eidens shares how she grew a 200,000 person email list with free printables. Topics include finding freelancers for lead magnets, managing a large Facebook group, and maintaining cohesive branding with a team. Learn about content creation strategies, email list building, and the success of a Kickstarter campaign for a growth mindset journal for kids, tweens, and teens.

With all the buzz about influencer marketing, it's easy to forget that many of your customers have their own online presence and a network they can influence. On today's episode of Shopify Masters, we invite an entrepreneur to share how she grew her business by creating a micro-ambassador program for her brand, effectively turning her customers into her influencers. Cindy Collins is the founder of Euphoric Herbals: maker of herbal products, specializing in pregnancy and postpartum, for women and their families. Tune in to learn: How to identify which business to focus on when you’ve started multiple businesses How to think bigger as an ecommerce entrepreneur What is a micro ambassador program and how to identify worthy ambassadors Show Notes: http://www.shopify.com/blogs/blog/euphoric-herbals-micro-ambassadors Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.