Shopify Masters Using Free Digital Products to Grow Your Business
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Jan 14, 2019 Entrepreneur Alexandra Eidens shares how she grew a 200,000 person email list with free printables. Topics include finding freelancers for lead magnets, managing a large Facebook group, and maintaining cohesive branding with a team. Learn about content creation strategies, email list building, and the success of a Kickstarter campaign for a growth mindset journal for kids, tweens, and teens.
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Founding Big Life Journal
- Alexandra Eidens and her husband conceived Big Life Journal while expecting their first child.
- They identified a lack of tools for fostering a growth mindset in kids and decided to create their own.
Validate With Customer Feedback
- Always ask customers what they want before creating a product.
- Use specific feedback to adjust your idea and build a product people actually need.
Build Community Before Kickstarter
- Build a community before launching on Kickstarter to ensure interest and support.
- Use time between campaigns to research and improve your approach for success.