Shopify Masters

There are many ways to tap into B2B sales as a B2C brand, depending on your products. Corporate gifts are one entry point. In today's episode of Shopify Masters, you’ll learn from a trio of entrepreneurs who bootstrapped their way to a $9 million business thanks in large part to their corporate gifting strategy. Chelsea Moore, Jenni Olivero, and Sabena Suri are the co-founders of BOXFOX: pre-curated gift boxes for every milestone, with the option to build a 100% custom gift using their BUILD A BOXFOX platform. Show Notes: www.shopify.com/blog/boxfox-corporate-gifting Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

When you first launch, you're faced with one set of problems—polishing your site, making sales, and becoming profitable. As you scale, those problems change with every new level of growth you achieve. In this episode of Shopify Masters, you’ll learn from two entrepreneurs who recently grew their business from 7 figures to 8 figures about the new problems they encountered, from hiring the right people to fixing a toxic company culture. Show Notes: http://www.shopify.com/blog/moonglow-scaling-problems Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Giveaways are a common marketing tactic in ecommerce, often taking the form of a free product or a gift card. But some go even bigger with their prizes. In this episode of Shopify Masters, you'll learn from Justin Burnash, founder of Prime Driven, about how they give away entire cars (you read that right) while still making a profit. Justin Burnash is the founder of Prime Driven: a 7-figure business and one stop shop for Toyota car parts. Show Notes: www.shopify.com/blog/prime-driven-car-giveaway Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

One look at your traffic sources will likely tell you that mobile shopping is becoming the new normal. And with this shift in consumer behavior comes the growing importance of mobile-first conversion rate optimization. In this episode of Shopify Masters, you’ll hear from Michael Levy, CMO of Pete & Pedro, about how they created a mobile website with a 4.5% conversion rate. Pete & Pedro is a company that sells premium grooming products to help men become more confident and look their best. Transcript: http://www.shopify.com/blog/pete-pedro-mobile-cro Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Shopify Masters, you'll learn from an entrepreneur who bought a 30-year old company and tripled its revenue Soaring Heart handcrafts exquisite organic mattresses and bedding from only the finest materials. Show notes: http://www.shopify.com/blog/soaring-heart-differentiation Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Every entrepreneur at some point learns the true meaning of "focus" and how it applies to so much more than just time management. In this episode of Shopify Masters, you’ll learn from one founder who built a million dollar jean company by shifting from a broad focus to a narrow one with his life, his product, his marketing, and more. Leo Tropeano is the founder of Mugsy Jeans: stylish jeans for men that are as comfortable as sweatpants. Show notes: https://www.shopify.com/blog/mugsy-focus Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Shopify Masters, you’ll learn from two entrepreneurs who regularly produce YouTube videos that drive millions of views. Patrick Adair Designs creates rings made of materials like carbon fiber, titanium, and other rare materials. Tune in to learn How to get your first sales by running Instagram auctions Why content needs to change when you’re building an audience versus creating customers Their exact strategy to creating and promoting a YouTube video to a million views Show notes: https://www.shopify.com/blog/patrick-adair-million-views Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Sometimes faith in the product is enough for a struggling entrepreneur with no experience to eventually grow into the owner of a successful business. In this episode of Shopify Masters, you’ll hear from one of these entrepreneurs who built a $5 million shoecare business by tapping into the content and influencers that sneakerheads care about. Stephen Grear is the founder of Reshoevn8r: premium shoe care products for stylish individuals who like to wear their shoes with confidence. Tune in to learn How to find an Instagram influencer to be your brand ambassador How to re-use your content on different platforms How a brand can create their own YouTube channel Show Notes: www.shopify.com/blog/reshoevn8r-content-marketing Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Shopify masters, you'll learn from entrepreneurs that focus on creating pillar content that they then use to generate endless content for each social media platform. Maxx Burman and Banks Boutte are the founders of Kitbash 3D. Kitbash3D designs premium 3d model kits with everything you need to create immersive digital environments. Tune in to learn What is pillar content and how it can allow you to create content specific for each social media platform How to put on an online festival for your business How focusing on B2B customers can improve your product for all types of customers Show Notes: http://www.shopify.com/blog/kitbash3d-pillar-content Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode, you’ll learn from a hobbyist turned business owner on how to find your niche and how to create & market a course through Shopify. Danielle Spurge is the founder of The Merriweather Council. Danielle helps entrepreneurial makers leverage their talents to create sustainable craft-based businesses. Tune in to learn Why niching down will actually build your business How to transition from being a hobbyist to a business owner and how much time you need How to create and market a course, even if you don’t think you’re an expert Show Notes: www.shopify.com/blog/merriweather-memberships-courses Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.