Shopify Masters

In this episode, you’ll learn from an entrepreneur who had a successful product launch by having a highly engaged pre-launch email list. Will Africano is the co-founder of GNARBOX: a company that develops products and solutions to revolutionize the multimedia management experience. Through that email list, we started messaging and surveying and bringing all of those people into the product development experience. Tune in to learn How to find the right co-founder for your startup How to build a highly engaged 20,000 person pre-launch email list What angel investors care about versus venture capitalists Show Notes: http://www.shopify.com/blogs/blog/gnarbox-list-building Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Buying a 10-year-old brand often comes with its fair share of advantages: a proven product, an established customer base, and a solid reputation. A rebrand, no matter how much it's needed, can put all of that at risk. Alex Yurek is an entrepreneur who bought and overhauled a mature brand, and on this episode of Shopify Masters he'll share how to do it right. Detour Coffee Roasters is one of the top coffee roasters in Canada and is on a mission to make sure no one has to drink a bad cup of coffee again. Tune in to learn: The process that goes into buying an existing brand How to overhaul your brand safely How to create a website that serves new customers, returning customers and B2B customers all at the same time Show Notes: http://www.shopify.com/blogs/blog/detour-coffee-rebrand Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

It generally costs a lot less money and time to sell to existing customers than it does to acquire new ones. That's why marketing shouldn't stop when a customer makes a purchase—not when you can onboard them to help them realize the full value of your products. In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes the most important activity you can do to generate repeat business is to onboard new customers after they purchase. Patrick Coddou is the founder of Supply: an independent online retailer of premium grooming gear for guys that demand the best. Tune in to learn How your approach to business transforms when you are able to work on it full-time How to onboard new customers with emails so they can get the most value out of your product How to catch viewers' attention in the first 5 seconds of a YouTube video so they don’t skip your ad Show Notes: http://www.shopify.com/blogs/blog/supply-customer-onboarding Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Growing a seven-figure business in your first year means scaling fast just to keep up. But it's sometimes the things that don't scale that get you there. In this episode of Shopify Masters, you’ll learn from an entrepreneur who built an 8-figure business by focusing on product-market fit above all else. Paul Hedrick is the founder of Tecovas: makers of beautiful, top-quality western boots & accessories by hand and sells them directly at honest prices. Here are the lessons he learned as he scaled the size of his team and his advertising spend. Tune in to learn How this brand reached 7-figures in their first year by doing things that did not scale How to do market research by talking to sales associates at retail stores How your average order value affects your advertising strategy Show Notes: https://bit.ly/2DoxFyQ Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In today's episode of Shopify Masters, you’ll learn how one company transitioned from selling directly to consumers to selling mostly to businesses through partnerships. Alon Tamir is the founder and CEO of Studio Proper: maker of beautiful hardware accessories that enable great Apple technology experiences for individuals and businesses alike. Tune in to learn What is an industrial designer and how much does it cost to work with one How you can get burned from a partnership How to transition your site to attract more B2B customers Show Notes: http://www.shopify.com/blogs/blog/proper-b2c-to-b2b Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who relentlessly studies his market to remove features from his products and achieve a better product-market fit. Tune in to learn A unique way to get an appointment with a retail buyer How to mold your product to improve your product-market fit How to keep the momentum going after a successful crowdfunding campaign Show Notes: http://www.shopify.com/blogs/blog/paper-wallet-product-market-fit Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

The memories you make are priceless. Unless you create a service to help people immortalize them, like our guest on this episode of Shopify Masters. Nick Macco is the founder of Legacybox: a service that helps people organize, preserve, and enjoy the most important recorded moments by digitizing aging analog tapes, film, and pictures. Find out how he used small frequent failures to bootstrap his company into a $20 million per year business. Tune in to learn Why talking to customers gives you important insight faster than looking at analytics reports The lesson they learned from losing 80% of their company savings on one ad Why revenue should not always be the most important organizational goal Show Notes: http://www.shopify.com/blogs/blog/legacy-box-bootstrapping Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Shopify Masters, you’ll learn from an entrepreneur who launched a business with one of the biggest men’s lifestyle influencers on YouTube. Show Notes: http://www.shopify.com/blogs/blog/tiege-hanley-influencer-cofounder Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

On this episode of Shopify Masters, you'll learn from two growth hackers about how to go about prioritizing your marketing channels by asking the right questions about your context. Show Notes: http://www.shopify.com/blogs/blog/kettle-and-fire-choosing-channels Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this episode of Shopify Masters, you’ll learn from Gaurav Agarwal, VP of Growth at Molekule: a science and technology company that has reinvented the air purifier. Show Notes: http://www.shopify.com/blogs/blog/molekule-prelaunch-email-list Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.