Shopify Masters
Shopify
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Episodes
Mentioned books
Oct 1, 2018 • 57min
Lifting Conversion Rates by Bundling Products
In this episode of Shopify Masters, you’ll learn from an entrepreneur who focuses on solving one major problem per product and then selling them in bundles.
MagMod designs sleek, portable, and durable flash modifiers for amateur and professional photographers.
Show Notes: http://www.shopify.com/blogs/blog/mag-mod-bundles
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Sep 18, 2018 • 56min
Common Dropshipping Mistakes
In this episode of Shopify Masters, you’ll learn from a serial dropshipper about the mistakes that he made, and that many new dropshippers make, and why he thinks Facebook ads aren't the best place to start your marketing.
Show Notes: http://www.shopify.com/blog/sunyez-dropshipping-mistakes
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Sep 10, 2018 • 42min
The Potential Upside (And Pitfalls) of Translating Your Facebook Ads
In this episode of Shopify Masters, you’ll learn from a marketer who broke through stagnating revenue growth by translating his ads into different languages.
Show Notes: http://www.shopify.com/blogs/blog/keysmart-translating-ads
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Sep 3, 2018 • 56min
Thinking Outside of Your Industry for Unique Product Ideas
In this episode of Shopify Masters, you’ll learn from Raivis Vaitekuns, an entrepreneur in Latvia who found inspiration outside of the specialty coffee industry that he'd been in for six years, to produce a chocolate bar instead.
Show Notes: http://www.shopify.com/blogs/blog/coffee-pixels-product-inspiration
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Aug 27, 2018 • 42min
What the NBA, NFL, and Disney Look for in Product Licensing Deals
In this episode of Shopify Masters, you’ll learn from an entrepreneur who has built multiple businesses selling licensed products.
Show Notes: http://www.shopify.com/blogs/blog/uncanncy-brands-licensing
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Aug 20, 2018 • 40min
Saving Time and Money by 3D Printing Your Prototypes
In this episode of Shopify Masters, you’ll hear from Chris Little, an entrepreneur who reduced his cost and time to market by 3D printing his prototypes before approaching manufacturers.
Show Notes: http://www.shopify.com/blogs/blog/wintersmiths-prototypes
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Aug 13, 2018 • 53min
Why Low-Budget Videos Beat TV-Quality Ads on Facebook
In this episode of Shopify Masters, you’ll learn from an entrepreneur who discovered that the more organic and amateur his ads looked, the better they performed.
Show Notes: http://www.shopify.com/blogs/blog/kitty-poo-club
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Aug 6, 2018 • 58min
Going Facebook Live with New Product Releases
In this episode of Shopify Masters, you’ll learn how these two entrepreneurs do most of their direct communication with their community through Facebook Live videos— even going so far as to crowdsource product names and perform product releases live.
Show Notes: http://www.shopify.com/blogs/blog/spirit-hoods-facebook-live
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Jul 30, 2018 • 47min
A Quiz-Powered Approach to Email Marketing
In this episode of Shopify Masters, you’ll learn from an entrepreneur who built a custom quiz to learn more about her customers and grow her email list.
Show Notes: http://www.shopify.com/blogs/blog/primally-pure-quizzes
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
Jul 23, 2018 • 47min
When Upselling Can Actually Hurt Your Sales
In this episode of Shopify Masters, you’ll learn from an entrepreneur who believes that not every business should try upselling and, when you do, there’s a right time to offer the upsell to customers.
Show Notes: http://www.shopify.com/blogs/blog/liv-watches-upselling
Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.
